Social Benchmark Report 2023

In this paper

Our team conducted a comprehensive analysis of our own social content campaigns spanning 18 months. Covering B2B and B2C, on Facebook, Instagram, and LinkedIn.

The result? Valuable benchmarks that you can use as a base to set your social content campaign goals, and then test using the following KPIs:

Click-through rate (CTR)
Cost Per Mille (CPM)
Cost Per Click (CPC)
Engagement rate

This will help you to set achievable goals, analyse your social media results, and identify areas for improvement.

Social benchmark for recruitment and employer branding

Social media also plays an increasingly important role in building an employer brand and attracting new employees. That is why this report has a chapter devoted to social content benchmarks for recruitment and employer branding so that you can refine your strategies and attract top talent.