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The KNHB and iO launch new adidas Dutch hockey team kits with an inspiring campaign
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Download the whitepaper
Who is this whitepaper for?
(Web) shop owners who want to offer their customers seamless service online as well, and anyone who is in charge of improving an ecommerce website. Whether you are a developer, commercial employee, marketer or the manager himself.
The various options, each with their pros and cons and linked to concrete cases, clarify how online configurators pay for themselves in almost all cases.
Table of contents
In this whitepaper, you'll read why companies turn to iO for their own online configurator. You'll discover how it can significantly boost your conversion rate, what the different options are and get concrete cases from some of our customers.
How do online configurators help simplify the sales process?
How do you reduce the risk of wrong orders?
What advantages do online configurators offer to both buyers and sellers?
What are the pros and cons of both 2D and 3D configurators?
What is the difference between a decision aid and a wizard?
What added value does iO offer?
Cases: Orakel, Box by Ta'or, Janssens AluSystems, Cabinetto, Mijndeur.nl, Suzuki
Some organisations that went to iO to build their configurator
iO, expert of digital platforms
A digital platform is the backbone of your business. It transforms not only how your organization works but also how you interact with your target audience. We take care of building technology teams, architecture and platforms. From simple to complex, to digitize services and promote customer loyalty. As such, a digital platform goes beyond online configurators.
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Webinar
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Whitepaper
How to succesfully sell and advertise through Amazon Belgium & The Netherlands
Selling through Amazon? Here’s how to become successful Amazon is deeply ingrained in today’s digital retail landscape: you can buy and sell almost anything there. For merchants, Amazon offers a unique opportunity to rapidly and efficiently expand their markets – even across borders. But how do you start doing that? How will you successfully sell your products through the world's largest e-commerce platform? Well, you can find out how it works in our updated guide, 'Selling and Advertising on Amazon, a Guide for Belgium and the Netherlands'.Read more
Whitepaper
Flexible and dynamic e-commerce with Shopware
In a world where customers are finding their products online at an increasing rate, it’s impossible to ignore e-commerce. Moreover, we’ve become so demanding that businesses need to be able to continuously evolve and improve the user experience. But not every system is equipped to grow along with you in a world that moves at warp speed. Shopware 6 is.Read more
Whitepaper
E-detailing in the life sciences
In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.Read more
Whitepaper
The complete SEO guide
SEO, or Search Engine Optimisation, is omnipresent and indispensable to the modern marketer. Because paid ads are fleeting, because you always want to findable, or because up to 80% of internet users don’t look beyond the first page of search results. This includes a wide range of factors, from your website structure to the content and links.Read more
Whitepaper
The 2024 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Read more
Whitepaper
A user-friendly self-service portal in 5 steps
Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?Read more
Whitepaper
Why email marketing still works
Whether you’re a small business or a large multinational, it’s worth considering email marketing.Read more
Whitepaper
Win the battle for the consumer with marketing automation
In 2023, consumers’ expectations are higher than ever. They reject generic messages and communication. More so; they want to be put on a digital pedestal. To be personally addressed and only shown content that is relevant to them. In other words, they want companies and brands to give them an experience. And that experience has become just as important as a product or service.Read more
Whitepaper
Composable Commerce: hype or here to stay?
The world of online commerce is becoming increasingly complex. Businesses need to be able to create appropriate and unique customer journeys across multiple channels. But this is proving to be quite a challenge for those still using traditional commerce platforms. Luckily, the world of online commerce is also constantly developing. When new and greater challenges arise, fresh solutions are created. Solutions like composable commerce.Read more
Whitepaper
Your channel mix only has value if you manage it effectively
To make your online business run smoothly, there are several aspects you can focus on. One of them is your channel mix. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? Channel management provides answers to these questions. Channel management involves monitoring and adjusting the entire channel mix of your business or client based on predetermined goals. You work on all aspects that ensure better results, at every stage of the funnel.Read more
Whitepaper
Increase your webshop turnover
Webshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.Read more
Whitepaper
Sales, leads, goals: your guide to Performance Marketing
Performance marketing is a branch of marketing where you focus on results. Which results? How can you measure it and - more importantly - how do you achieve it? This is different for every organisation, but the potential of performance marketing to deliver results? That’s universal. The efficient combination of leads, sales and targets is crucial.Read more
Whitepaper
Score on socials with the Social Benchmark Report 2023
When setting goals for social content campaigns, it's crucial to ensure they are achievable and have a tangible foundation. The iO Social Benchmark Report provides you with valuable insights into the world of social content performance, so that you can make data-driven choices to optimise your social content strategy.Read more
Whitepaper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Read more
Whitepaper
Whitepaper: Discover the power of branded podcasts
Branded podcasts offer organisations the opportunity to reach and stand out to their target audience in a unique way. Learn more about creating a successful branded podcast in this whitepaper, and discover inspiring examples from the market.Read more
Whitepaper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Read more
Whitepaper
Whitepaper: How to unburden your business with ‘first time right’ marketing execution
Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues?Read more
Whitepaper
5 insights from leaders in public communication
Effective communication between government and citizens is crucial in these rapidly-changing times. This whitepaper reveals five essential insights from some leading public communication professionals. Get inspired by these top leaders in the field and learn how to use branding techniques to powerfully communicate your story as a public organisation. After reading this whitepaper, you will knowRead more
Whitepaper
15 tips to make your marketing and digitisation budget for 2024 smarter
The 2023 summer holidays are behind us and it's time for organisations to set their budgets for 2024. And that is often a more difficult task than we would like to admit. We wouldn't be iO if we hadn't come up with anything to help you with that tedious task... Get 15 tips to make your marketing and digitisation budget for 2024 smarterOr jump into the minigame first and collect gold coins in our virtual office building.Read more
Whitepaper
15 tips to make your marketing and digitisation budget for 2024 smarter
The 2023 summer holidays are behind us and it's time for organisations to set their budgets for 2024. And that is often a more difficult task than we would like to admit. We wouldn't be iO if we hadn't come up with anything to help you with that tedious task... Get 15 tips to make your marketing and digitisation budget for 2024 smarterRead more
Blog
Increase your digital impact with Conversion Rate Optimisation
You need a digital platform that meets all the needs of your customers? When building it, don't rely too much on assumptions about how people will use it. Even though you’ve mapped the customer journey and you’ve got your buyer personas fully sketched out, it is possible that users respond to your platform quite differently than you had in mind. That’s why you should put your concept online at an early stage and start testing. Conversion Ratio Optimization (CRO) provides all the insights you need!Read more
Blog
Customer Lifetime Value: how much is your customer worth to you and why do you need to know?
If you want to grow your business or optimise your operating costs, you have to be aware of your Customer Lifetime Value (CLV). By comparing your CLV with the costs that you incur when attracting new customers, (the so-called Customer Acquisition Cost or CAC), as a business you can calculate the real return on your marketing investments. How do you calculate Customer Lifetime Value?Read more
Blog
More conversions thanks to behavioural economics
When we look at our buying behaviour, we believe that we are rational with our money. Or that we could be if we wanted to be. Yet consumers act irrationally more often than you might think. Welcome to the exciting world of behavioural economics and how you can use the principles of behavioural science to boost your conversions.Read more
Blog
Attract more customers with an efficient omnichannel strategy
Is your business both online and offline? Then an efficient omnichannel strategy is indispensable for growing your business, but how exactly do you do that?Read more
Blog
Generate B2B leads with Account Based Marketing
Account Based Marketing combines targeted content with a clearly defined target group. Curious how you can use ABM to get more leads? Then read on. Inbound marketing continues to be one of the most efficient digital marketing techniques out there. But did you know that you can also combine the content you create for your inbound strategy with a classic outbound sales approach perfectly? Or make it even more specific for certain sectors? This technique is called Account Based Marketing, we will explain what it is and how you can generate extra B2B leads with it here.Read more
Blog
Strengthening your B2B brand
In the past, B2B was regarded as the smaller, less interesting brother of B2C. Now we know better. Today we'll show you how you can make a difference as a contemporary B2B brand and get the edge on your competitors.Read more
Blog
Turn new visitors into regular customers with inbound marketing
Is your target audience already immune to billboards and TV commercials? They might be soon, but not just yet. However, they are in control and independently search for the right answers to their questions and the best fit services and products that match their needs. What role does your organisation play in this? How do you reach your target audience? Our answer: inbound marketing. Capitalise on new interests, target search intent and triple your ROI compared to outbound marketing.Read more
Blog
Sell smarter with B2B buyer personas
Buyer personas are a great way to understand your prospects' goals and desires. Creating buyer personas is not an end in itself, it's a means to sell smarter, using arguments that are more effective for different target groups. In this blog we explain how to successfully approach this by focusing on the emotions that play a role in buyer’s decision making processes.Read more
Blog
‘Amazon BE is a wake-up call for Belgian e-commerce’
Amazon’s arrival is no surprise – it’s the final Belgian chapter for Jeff Bezos’ ecosystem. The question was never if, but when we would be next – and it’s our turn right now. This clandestine Amazon announcement forces Belgian entrepreneurs to make an important e-commerce decision – one that could decide what the digital marketplace landscape will look like.Read more
Blog
How to develop a first-party data strategy in 4 steps
The digital landscape is in constant motion. We’re in the midst of one of the biggest shifts of the last couple of years. The days of third-party cookies are numbered, consumer expectations keep changing, and data collection and privacy regulations are becoming more strict by the day. Some parts of the industry are sitting idly by, for now, but we believe that now is the best time for organisations to act. Start developing a strong first-party data strategy now, and get a head-start on your competition.Read more
Blog
Balancing your budget between brand building and performance marketing has never been more important
In our work with clients we see that there’s an increasing focus on effective, goal-oriented marketing communications. Data dashboards that show ‘more conversions’ and ‘more sales’ at a glance are preferred when reporting to the boardroom. But this carries a risk too. It might be a good time for brand managers to ask themselves: are the most obvious tactics also the most impactful ones?Read more
Blog
Building strong customer relationships with HubSpot
How does a CRM tool help you build stronger, better relationships with your customers? By making their experience throughout the customer journey as smooth as possible. To make this happen, marketing, sales, and service must work together — with a tool like HubSpot. Steven Van Duyse (iO) and Anneleen Boullart (InSites Consulting) will tell you all about it in this conversation.Read more
Blog
What makes a successful self-service portal?
A self-service portal is a great way to offer your customers better service and set up your sales processes more efficiently. We explain what a self-service portal is and what you need to make it a success.Read more
Blog
Everything on B2B self-service portals
An online environment to place orders, contact customer service and searching information is a given in B2C. Luckily, we also see an increasing number of B2B companies investing in these kinds of portals. We’ll explain what a B2B self-service portal is and what the benefits for both companies and customers are.Read more
Blog
Investing in a self-service portal? There are 3 clear benefits for your business
Does your organisation spend a lot of time providing your customers with information and support about services? For example, scheduling delivery or maintenance appointments, contract management, changing customer data or taking orders? In most cases, these common interactions are all related to information that is connected to your services or products. And it is precisely these interactions that you can digitise effectively in a self-service portal.Read more
Blog
Composable commerce: can it save traditional retailers?
In recent years, the gap in digital maturity between pure players (shops that solely operate online) and traditional retailers (that have a webshop and one or more brick-and-mortar shops) has grown. However, there is a solution for traditional retailers to close the gap. And that solution is composable commerce.Read more
Blog
How can you maximise the impact of SEO in your marketing strategy in 2024?
As we navigate through 2024, the seismic shifts in search engine algorithms and user preferences demand that marketers adapt swiftly. The emergence of new search engines alongside Google's evolving algorithms highlights the urgent need for a robust, adaptable SEO strategy. In this rapidly changing digital landscape, integrating SEO holistically into your marketing efforts from the outset isn't just beneficial; it's imperative for staying competitive and visible.Read more
Blog
Data & Intelligence: removing emotion from the boardroom
Data has been vital for some time now in demonstrating whether a marketing and sales strategy is a hit or a miss. However, the discussion is still dominated by gut feeling when analysing why strategies fail and what needs to be radically changed. By removing emotion from the boardroom, we raise marketing and sales efficiency. In the past, marketing strategies were based on what had already happened. Today, we have a high degree of predictability. Digital marketing has never been so close to certainty.Read more
Blog
Creativity is the differentiating factor for brands
How do you ensure that your brand stands out in the avalanche of content that consumers receive every day? According to the iO Opportunity Report , the key lies in creativity. "If you succeed in formulating answers to the questions, needs and problems of your target group with creative, audience-oriented content experiences, then you are just as creative as if you come up with an original advertising campaign that blows everyone's socks off," says strategy director content Ruth Nys. She has been working on content all her professional life and she regards creativity as an essential constant.Read more
Blog
How to create successful co-creation strategies with influencers
Influencer marketing is becoming an increasingly important part of strong social media strategies. But how do you guarantee the success of your influencer campaigns? In this blog I will tell you how co-creation can make your influencer strategy go viral.Read more
Blog
Why graphs are great: the power of infographics
Will you publish a story online using only text? Good luck. Chances are your reader will tune out before it even gets interesting. Don’t beat yourself up, it’s not your fault. The online world is dominantly visual: images keep the scrolling audience captivated. The alphabet alone won't cut it: when presenting data you can’t do without infographics.Read more
Blog
Visual brand design: discover the recipe for a future-proof brand
Your brand identity is your brand's personality, what you stand for and what you want to achieve. It is what sets you apart from your competitors. Astrid Vanwolleghem, design director at iO Antwerp, developed a seven-step plan for designing its outward reflection: the visual brand identity. "Anyone familiar with that step-by-step plan will understand why strong branding does not happen overnight," says Astrid. Take a walk through the plan and, along the way, get rid of some preconceptions about creating your visual brand identity!Read more
Blog
Webcare: put your company in a good light with Random Acts of Kindness
Social media is the virtual landscape where people go to share, ask questions, and complain. Webcare offers companies the possibility to monitor online messages and provide service where necessary. But how can you give someone a pleasant surprise someone using webcare? And build positivity towards your brand at the same time? The answer: Random Acts of Kindness.Read more
Blog
DUO’s tick box: how the government uses behavioural principles
The government uses insights from behavioural science to guide its communication with citizens. This sometimes involves trial and error. DUO's 'tick box' is a well-known example. But first, let’s start with a bit of theory: the 'paradox of choice' briefly implies that we like choice, but don't like to choose. (Viewing tip: watch this TEDTalk by psychologist Barry Schwartz who coined this term). The more choices our brain has to process, the harder it becomes to choose. Sometimes it even leads to us making no choice at all. Anyone who has ever stood in front of the dessert shelf in a French Hypermarché can relate to this. There is even a scientific term for this phenomenon: choice paralysis.Read more
Blog
Verbal brand identity: find your own voice and make it heard
Your verbal brand identity is the set of linguistic expressions of your brand. It bundles the tone in which and style with which you communicate to all your target audiences through all mediums. Together with your visual brand expression, your verbal brand expression conveys who you are, what you stand for and what you can do for your customers. In this blog, we will explore your unique voice together.Read more
Blog
7 essential insights to help you determine your marketing budget for 2024
In the ever-changing world of marketing, it can be challenging for CMOs to determine the correct marketing budget. The economic landscape and technological advances in the marketing industry calls for a new approach to budgeting. In this article, Glenn Weuts - Head of Marketing Technology at iO, shares seven marketing budget insights, with recommendations for how to determine your budget for 2024.Read more
Blog
HubSpot announces new Sales Hub and CRM features at INBOUND 23
Elevate your sales journey and maximise data efficiency with HubSpot's Sales Hub 2.0 and Smart CRM.Read more
Blog
Content repurposing: get more out of your content
Content that performs well and generates lots of leads — every marketer's dream. But creating that kind of content is not easy. Not everything you put out is hit. And it doesn't have to be. As long as you know how to optimally use and reuse your best content. By relying on content repurposing, for instance.Read more
Blog
Discover TikTok’s innovative advertising opportunities
iO's social advertising team visited TikTok HQ for the first Benelux agency workshop. TikTok is Gen-Z's search engine, and an exciting platform that’s constantly developing new features. We’ll be highlighting the most interesting insights and opportunities we learned from TikTok in this article.Read more
Blog
Why you should start preparing your webshop for the holiday season now
After an extended period of online retail growth, both Belgian and Dutch consumers are finding their way back to physical shops. Online shopping is now an established part of the retail landscape, with the biggest platforms continuing to exert their dominance, seducing more and more consumers. As the holiday season comes around again, many retailers are wondering what this year has in store. Alongside Christmas, newer celebrations like Black Friday, Cyber Monday, and Singles Day are attracting more and more attention in Belgium and the Netherlands. What does this mean for local retailers? We have analysed the market impact of these changes for you.Read more
Blog
Get the latest updates from iO through our WhatsApp Channel
Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.Read more
Blog
How do you add a podcast to your media mix?
Is a podcast one of the content assets in your campaign? It's easy. Exploit the podcast’s special qualities: a chance to go deeper.Read more
Blog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Read more
Blog
How to craft a brand name or tagline in 5 minutes (and whether it's the right one)
Seriously, it's done in no time. And we're about to show you how. The question is: is this what you want? In this blog post, you'll read how we do it at iO, you'll find some tips and tricks to apply on your own work and you'll start to grasp the added value of the human factor.Read more
Blog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Read more
Blog
15 Reading, listening, and viewing tips for the holiday season (and Beyond)
The end of December is list time. My colleagues at iO invited me to fill the last square of 24till24 with an inspiring list. December 24 is the last day of work before the Christmas holidays for many. That magical time of the year when the professional merry-go-round comes to a complete standstill. It isn’t just the time for family celebrations, it’s also the perfect moment to curl up on the sofa with a good book, a podcast, or a film. So, get into my personal list of the very best viewing, reading, and listening tips. Slide into the holiday season and keep the boredom at bay. Enjoy!Read more
Blog
E-inclusion: how to leave no one behind digitally
There is a digital divide between the personas we use in marketing and the population. In Belgium, this gap is large: almost 50% of the population are considered to be digitally vulnerable. How do you deal with this as an organisation? And how do you ensure that your products and services do not exclude anyone digitally? This blog contains nine practical tips to help you on your way to digital inclusion.Read more
Blog
Your (company) podcast in the charts? Read on.
You’ve made a cool podcast, but it is completely overshadowed by podcasts made by the big media companies. How do you avoid your branded podcast online dying a slow death, ignored in its own lonely corner of the internet?Read more
Blog
How Camp Amersfoort National Monument attracted 30% more visitors with a podcast campaign
With the podcast campaign The Missing SS Commander, iO and National Monument Camp Amersfoort succeeded in creating the branded podcast of 2023. Staggering download figures, rave reviews from listeners, an important contribution to Dutch war history and a 30% increase in visitors. Here are the important lessons we learned making the most celebrated Dutch branded podcast of 2023 in a long read.Read moreBlog
3 trends in content marketing for 2024
Users are becoming increasingly mobile: they're freely moving from channel to channel, looking for the content they want to consume. So keeping an eye on trends and taking full advantage of them is more important than ever. After all, trends offer a perfect opportunity to be creative. But what can we expect in 2024? In this blog, you'll discover three trends you can address to increase your impact with your target groups.Read more
Blog
Content marketing has become communication (and that’s bad news)
Does content marketing still serve a purpose in 2024? Patrick Severein (Head of Content and Strategist) raises some questions.Read more
Blog
Here’s how to write better with AI
As a writer, should you embrace or fear generative AI tools like ChatGPT, Copilot and Gemini? The former for sure, the latter perhaps too. In any case, they make you an offer you can't refuse. So, hoist these rambunctious AI sailors on board and put them to work, but above all remain the captain of your ship.Read more
Blog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Read more
Dossier
Dossier: Personalisation
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Dossier
Dossier: SEO strategy
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Dossier
Dossier: Challenger Stories
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Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Successful marketing budgets and plans in 2024
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Dossier: Ready to pop on social media?
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End of year & Christmas campaigns
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Dossier
Dossier: Discover the power of branded podcasts
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24 insights for 2024
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Dossier: Maximize your marketing efforts with HubSpot
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Dossier: The Opportunity Report
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Video
Infinite opportunities: Peter Van Hoecke (Van Hoecke)
According to Peter Van Hoecke (CEO Van Hoecke), the client is always central, especially — in digital transformation. By automating, accelerating, and rationalising processes, you help your clients save time — our most finite and valuable resource.Read more
Video
Infinite opportunities: Steven Van Belleghem (iO)
Steven Van Belleghem (partner iO) talks about the three main advantages he sees in technology and digital transformation: faster than real-time service, hyper-personalisation, and the ultimate convenience.Read more
Video
Infinite opportunities: Yannick de Bièvre (MediaMarkt)
MediaMarkt is an omnichannel retailer, and that is a very conscious choice. Digital and non-digital channels flow seamlessly into each other, according to Yannick de Bièvre (Head of Marketing BeLux).Read more
Video
Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Read more
Video
Infinite opportunities: Paul Smeets (Cadac)
You can't do partial digital transformation, says Paul Smeets (CTO Cadac). In this video, he tells you more about his vision on digitisation.Read more
Video
Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Read more
Video
Belgian Federal Public Service Foreign Affairs website, more accessible than ever before
How do we make our content accessible, so that every Belgian can find the information they need quickly and easily? The question came from the Federal Public Service Foreign Affairs and the answer? That came from iO. The result: a website that focuses on accessibility and presents the most important information in a crystal clear way.Read more
Video
Infinite opportunities: Leslie Cottenje (CEO Hello Customer)
The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.Read more
Video
Challenger Stories: BenBits wants to change the entire chewing gum market
BenBits is ambitious, and that's not a secret. The brand stands for plant-based chewing gum without plastic — the first in the Netherlands. But the ambitions don't stop there.Read more
Video
Challenger Stories: Tiny Library makes the baby market sustainable
Circular economy: it's not just a matter of using shared cars and collecting batteries. There is room for sustainable initiatives in the baby market too, and Tiny Library is here to prove it. The team works every day on the mission to make the baby market more sustainable — that's better for the world and for parents' wallets.Read more
Video
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentRead more
Video
Challenger Stories: We Are Eves helps put an end to fake beauty reviews
On average, people buy five products before they find the right beauty product for them. That's a problem. A problem that We Are Eves wants to eliminate from the world. It's a cosmetics platform with hundreds of thousands of honest product reviews, written by real people. In this video, Esther Leloux, Founder & CEO, tells you all about the platform.Read more
Video
Challenger Stories: plant-based pioneer The Dutch Weed Burger
It's time to harness the primal power of Mother Ocean to end animal suffering and offer delicious food that regenerates itself — at least, if it's up to The Dutch Weed Burger. They stand for delicious, plant-based burgers made from seaweed, and in this video, Mark Kulsdom, Co-Founder & Managing Director, tells you all about it.Read more
Video
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Read moreVideo
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Read more
Video
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Read more
Video
Challenger Stories: How Wakuli is turning the coffee chain upside down
When Yorick Bruins lived in Tanzania, he saw a problem: there are too many unnecessary links in the coffee supply chain, preventing coffee farmers from getting a fair price for their beans. He founded Wakuli: an organisation that brings quality coffee from the farmer to the consumer — in the shortest possible chain.Read more
Video
Challenger Stories: Wild 'n Zilt targets a shortened North Sea chain
Hendrik Kramer is an Amsterdam-based fisherman and entrepreneur who wants to show that sustainable fishing pays off in the Netherlands. He does this by selling his fish directly to consumers with Wild 'n Zilt.Read more
Video
Challenger Stories: Willicroft makes ‘cheese’ from beans and pulses
Research shows that not many people have a positive perception of plant-based cheese. Brad Vanstone wants to change that with his brand Willicroft on Amsterdam's Spiegelgracht.Read more
Video
Challenger Stories: BayaBaya guarantees sustainability without compromise
With BayaBaya, founders Dirk Taselaar and Leon Daggenvoorde aim to take the plastic bottle out of the bathroom. Founded in 2021, the brand sells powdered concentrate for body wash with natural, vegan ingredients. Combine that concentrate with tap water and pour it into the aluminium refill bottle, and you've done your part, too.Read more
Video
Challenger Stories: Hands Off wants to make plant-based chocolate the norm
Hands Off was founded in 2013 to turn the chocolate industry upside down. For example, founder Kitty Smeeten achieved a 42% CO2 reduction by replacing cow's milk with hazelnut praline.Read more
Case
How do you communicate smarter and more efficiently with your customers?
Using SharpSpring, our experts developed a smart marketing automation strategy that led to a unified database with 360-degree customer profiles.Look at this client story
Case
How do you improve well-being in home and garden through online marketplaces?
The marketplace experts at iO gave the digital presence of Pokon Naturado a strong boost with SEO research and constant A/B testing.Look at this client story
Case
How do you give pet owners the material they need?
We used Shopware to build Flamingo Pet Products’ new B2B webshop. The webshop has been live for 8 months now and is proven to be a success. Read more!Look at this client story
Case
How do you bring learning to life for preschool and primary school children?
We developed a new online platform that functions as a website, webshop and sales tool for Uitgeverij Zwijsen, a leading publisher in education. Read more.Look at this client story
Case
How can a revamped online store drive a 67% increase in orders?
Atos Medical Netherlands registers 67% more orders and 105% more unique visitors thanks to renewed and optimised B2C webshop with tailor-made functionalities.Look at this client story
Case
How do you make your e-commerce platform the engine of your digital ecosystem?
We help High Demand Brands grow at times of digital transformation. Read on to find out exactly how we do that!Look at this client story
Case
How do you scale a lead gen strategy with affiliate marketing?
Successful affiliate marketing strategy generates leads and conversions. Want to know how we did it? Read our Philips case.Look at this client story
Case
How do you transform your distribution company into a digital one-stop-shop?
Automotive old-fashioned? Not at iO! Read in our case how we set up a new webshop for Pacauto, distributor of automotive supplies.Look at this client story
Case
How do you support expats moving around the world?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Look at this client story
Case
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok.Look at this client story
Case
how do you enhance the impact of the newsletter for a telecom giant?
Optimizing Content and Presentation: How iO Transformed Proximus' Newsletter Engagement. Read the case here.Look at this client story
Case
How to manage a range of websites while meeting client expectations?
Enhancing Digital Content Management for D'Ieteren Automotive's Websites? Read the full story here;Look at this client story
Case
How to combine rebranding and site redesign for a better user experience?
Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.Look at this client story
Case
How to use social networks to modernise your digital communication?
Modernizing Automotive Digital Communications: Unleashing the Potential of Social Networks. Read the story here.Look at this client story
Case
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client story
Case
How do you transform two telecom giants into one powerful brand?
Entopic/iO rewrote all content to a new tone of voice for the launch of the Odido brand and managed content migration from 2 websites to the new website. Want to know more? Find out in this case.Look at this client story
Case
How do you craft a captivating podcast journey for young train travelers?
Embark on a thrilling train adventure across the Netherlands with ‘Het Spoor Bijster’, a fuction podcast by the NS and iO.Look at this client story
Case
How we blend technology and marketing for online pharmacy Farmaline
How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.Look at this client story
Case
How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client story
Case
How has fresh branding contributed to a stronger position in the market?
For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.Look at this client story
Case
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client story
Case
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
Case
Impacting the traveller and environment through technology
Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.Look at this client story
Case
Transforming the passenger experience through innovation & service design
New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.Look at this client story
Case
Clear communication & vision for stakeholders
Communication, internal & external, is important for Brussels Airport. Read here how iO supports the airport in this.Look at this client story
Case
How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client story
Case
How do you ensure a flawless guest experience at a renowned holiday park?
iO helped Landal Greenparks create a hospitality experience that seamlessly integrates top personal service with digital convenience. Discover the case.Look at this client story
Case
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Look at this client story
