Make e-commerce more personal and tangible using online configurators

best practices for successful business innovation

Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.

  • Higher conversion rate thanks to visual support 

  • Faster and more efficient sales process  

  • Reliable and affordable technology  

  • Full integration into your website or shop  

  • 2D or 3D, according to your needs  

  • More affordable than you think 

Download the whitepaper

Who is this whitepaper for? 

(Web) shop owners who want to offer their customers seamless service online as well, and anyone who is in charge of improving an ecommerce website. Whether you are a developer, commercial employee, marketer or the manager himself.   

The various options, each with their pros and cons and linked to concrete cases, clarify how online configurators pay for themselves in almost all cases. 

Table of contents 

In this whitepaper, you'll read why companies turn to iO for their own online configurator. You'll discover how it can significantly boost your conversion rate, what the different options are and get concrete cases from some of our customers. 

  • How do online configurators help simplify the sales process?  

  • How do you reduce the risk of wrong orders?  

  • What advantages do online configurators offer to both buyers and sellers?  

  • What are the pros and cons of both 2D and 3D configurators?  

  • What is the difference between a decision aid and a wizard?  

  • What added value does iO offer?  

  • Cases: Orakel, Box by Ta'or, Janssens AluSystems, Cabinetto, Mijndeur.nl, Suzuki  

Some organisations that went to iO to build their configurator 

iO, expert of digital platforms

A digital platform is the backbone of your business. It transforms not only how your organization works but also how you interact with your target audience. We take care of building technology teams, architecture and platforms. From simple to complex, to digitize services and promote customer loyalty. As such, a digital platform goes beyond online configurators.

More about digital platforms

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Product ConfiguratorsE-Commerce Video, Motion & 3DSales & Marketing Strategy