The 7 pitfalls of personalisation

Did you know that 32% of customers abandon brands after one bad experience? And that rises to 92% after two or three negative encounters? When you factor the impact of this into your revenue or growth goals, it's obvious that understanding and improving the customer experience is more important than ever. In this webinar, Gertie Kremers, CX Consultant, and Aukje Wielens, CX Strategist, will show you how to gather the insights you need to take targeted steps towards a more customer-oriented and successful organisation. 

We migrated over 200 websites to a standardised setup for JDE Peet’s, relying on our expertise and AI. Learn more about this case here.

The pressure to digitise is immense: to the extent that smaller and medium-sized companies can no longer ignore it. But without a dedicated IT manager and with limited budgets, the digital revolution can seem like a distant dream. Yet nothing could be further from the truth. We would like to help you get started in this blog, (and in the white paper that inspired it).

There is increasing pressure on organisations to deliver tailored, high-quality content and impactful campaigns. How can your organisation deliver consistent and engaging brand experiences efficiently and without increasing costs?

Do your colleagues know how to demonstrate the business value of a Customer Data Platform (CDP) convincingly? Building a strong business case is essential for justifying investment in a CDP. After all, a successful implementation leads to better customer insights, more personalised experiences, and increased revenues. But where do you start? In this webinar, we will take you through the process step by step, so that your team and your organisation can take full advantage of this technology.  

Perhaps the most compelling reason why cycling together is a good way to network is that it’s a passion and a way of life. Most of us dream about getting outside and being active when we’re sitting at our computers, and a shared passion is a fantastic way to start any relationship. Join the ride.

iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Club Edition to get an impression:

Clarissa Filius is Team Lead SEO at iO. She gave a presentation on local SEO at the Benelux SEO Conference in Antwerp. Clarissa talked about her experiences with marketingreport.nl.