Why email marketing still works

Although the impact of this form of marketing is often underestimated, it can generate a lot of valuable conversions and support other elements within your marketing strategy.

In this whitepaper you can read about what email marketing can mean for your organisation, how to get started, how it fits within a marketing strategy, and about the importance of customised content.

In this whitepaper

1. Introduction

2. Why email marketing still works

3. Is email marketing something for your organisation?

4. Email in a marketing strategy

5. Types of emails

6. The importance of personalised, relevant content

7. GDPR and preference centre

8. How to send marketing emails in 4 steps

9. Email automation

10. Get started with email marketing