Every click, swipe, and interaction –
digital platforms are at the heart of it all.
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A strategic ally in a digital-first world 

Digital touchpoints are embedded in our daily lives. From the way we express ourselves to how we connect, learn, shop, and seek support.  

Digital platforms allow you to manage customer journeys and streamline them across your channels, making the experience smoother and more intuitive. They also play a crucial role in optimising internal business processes.

Whether you are launching a new website, developing an app, integrating core business applications, or implementing technologies - digital platforms drive more loyal customers and better business results. 

7 strategic considerations for building powerful platforms

  • Composability

  • Integration

  • Artificial intelligence

  • Governance & compliance

  • Accessibility

  • Design systems

  • Data-driven optimisation

The  journey to digital excellence is not without its challenges. We provide 7 strategic considerations that enable you to build a digital platform that aligns with your business goals and delivers a standout experience.

Digital platforms
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Make AI work for your business. When we say AI, you think ChatGPT. But AI is so much more than that, and our experts are here to show you what it means. We will guide you how to find ways to add real value to your organisation with AI — on every channel, for every audience, and all the time.

Strong applications are the foundation of your tech story. Our experts help you build a tailor-made IT landscape that grows with your organisation.

Once upon a time, e-commerce was nothing but the online dimension of sales. Today, online reality has long since overtaken offline sales. A downside, however, is that you need to be at home in many markets - customer service, advertising, PIM and conversational, among others. Fortunately, our experts know their stuff, from fast go-to-market B2C webshops to complex B2B e-commerce platforms.

Our experts design great user experiences that truly meet your users’ needs. That’s how you can boost conversion rates and get the most out of your marketing budget.

Are you already selling using marketplaces like bol.com and Amazon? There is much more to it than simply putting your products online. By using e-commerce or marketplaces, your online shop remains open 24/7, you don’t rely on specific locations, and you cut costs compared to physical shops. Our experts will set up your e-commerce presence for you and add marketplace marketing to the mix.

A PIM system helps centralise product information (price, discount, description, stock information, availability, etc) in a single system. This way, you organise and enrich your product catalogue and ensure the right product experiences across your digital channels. Through each channel, you distribute consistent, correct information: a basic prerequisite for sustainable growth.

Displaying your products prominently online through photography? Good idea, but does that work for custom products that don’t even exist yet? Or products your visitor can put together himself? Our experts will guide you through the possibilities of (3D) renders and product configurators.

A UX strategy is a detailed plan to align your brand identity with the user experience you want at every touchpoint – online and offline. That strategy is the most efficient when it’s ready before the design phase is started.

In a world that keeps becoming more mobile-first, mobile apps and progressive web apps (PWA) are indispensable parts of your digital ecosystem.

What if you could hand your customers a single tool for them to use by themselves? With an online customer portal (or client portal, extranet, self-service portal, or My-environment), you offer 24/7 service to your customers. Not only do you relieve your own organisation, but you also increase customer satisfaction, strengthen the bond between your organisation and its customers and create new opportunities to achieve your goals. As self-service specialists, we guarantee the right choices and implementation in line with your business goals.

Despite the fact that new generations increasingly rely on social media as their first point of contact, the 'traditional' website still stands strong - as the beating heart of your digital ecosystem. A website that embodies your digital DNA - acting business card as well as a medium in its own right - is vital. We supply you with the end-to-end expertise with which we build custom websites, from strategy to development, content and continuous optimisation.

Interactive content creates a valuable interaction between brands and users. We develop apps that connect a positive brand experience to data collection, like 3D configurators or a branded version of well-known classics like Frogger, Flappy Bird or Bubbleblaster.

Address each customer personally without spending hours writing emails. With marketing automation, your target group enjoys a personal experience, and you can use your skills and energy for other tasks.

Digital accessibility isn't just about meeting legal obligations. The focus on this area is growing, and for good reason. Within Europe, 25% of the population experiences some form of disability.

Why iO?

We build technology teams, architecture, and platforms. From simple to complex operations, to digitise your services and develop customer loyalty. 

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