What we do
An innovative long-term partnership: strategy in technology
Support your organisation’s growth ambitions on budget with an in-depth tech strategy. Find out more about what iO can do for your business.
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Our UX services
Let's talk about UX strategy
Clients who trust our expertise
Our expert views on UX
Case
How does a smart vehicle configurator help for higher order value?
iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.Look at this client story
Case
How do you create the best possible experience for Brussels Airport travellers?
Brussels Airport: In this case story, read how iO has become an extension of the airport.Look at this client storyWhat we do
Service design for quality services and products
Develop, test and improve your services and products with service design. This will help you improve the user experience of your most demanding users.Read more
What we do
Engage your target audience with dynamic online and offline activations
Activate your target audience with dynamic online and offline experiences. At iO, we blend marketing, technology, and strategy to create impactful brand activations.Read morePress
4 out of 10 Belgians are digitally vulnerable
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Press
NMBS picks iO as innovation partner and service design expert
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Blog
How do we measure the success of User Experience?
'To measure is to know' is a frequently heard management mantra. But 'User Experience' can appear to be an immeasurable thing. Still, there are ways to quantify the User Experience.Read more
Blog
5 UX myths debunked
User experience is an increasingly high priority for brands and organisations. Unfortunately, there are many misconceptions and persistent myths about UX. What are they, how can you refute them and perhaps most importantly: how can you, as a brand, do things differently – read: better –? This article will explain how you can do all of this.Read more&w=1920&q=75)
Video
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Read more
Case
How do you digitise 133.000 years of history?
In 60 historical windows, the Canon van Vlaanderen depicts Flemish culture - and we provided the interactive website.Look at this client story
Case
How to disrupt online banking using innovative apps and web portals – for years on end?
Find out how iO developed an online platform and iOS and Android apps for the online bank Knab, from UX/UI design to development. Read the case.Look at this client story
Case
Transforming the passenger experience through innovation & service design
New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.Look at this client story
Case
How do you accelerate getting innovative lighting into the living rooms of 47 countries?
iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.Look at this client story
Stack
iO: Your Shopify Partner for the best (online) shopping experiences
Discover how iO can elevate your e-commerce success with a tailored Shopify platform. From seamless integrations to limitless connectivity, we provide full support from technology to marketing, ensuring optimal growth and conversion.Read moreWhat we do
Building strong platforms with UX & usability research
Adapt your platform to your users’ needs. Our experts will help you with UX & usability research.Read more
What we do
Online games: a win-win situation
Add a little spice to your campaigns with interactive minigames. Excite your audience and collect valuable data!Read more
What we do
Convince your target group with smart UX/UI design
UX/UI design can make or break the success of your web platform, application or campaign. How do you make it work? Read on and find out.Read moreWhat we do
Relevant audience interaction thanks to interaction design (IxD)
A strong IxD approach helps users and technology interact easily. Our experts will show you the ropes.Read moreWhat we do
Stronger websites with thorough UX testing and validation
By testing and validating UX designs, users can quickly find the information they need on your website.Read more
What we do
Request your free UX scan
Increase your conversions and improve usability with a UX scan.Read moreWhat we do
Use creative concepting to tell an engaging brand story
Creative concepting nests your brand and message firmly in the minds of your target group. How do you do that? Let our experts get you started!Read moreWhat we do
iO is your UX writing partner for happier customers
UX writing removes friction in every step of the customer journey — resulting in satisfied customers.Read more
Press
Strategic boost for iO with two new senior hires
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Whitepaper
Boost your conversion rate with UX research
Do you know when UX research can be useful? Here's a hint: it's not just when you're developing a new platform. Investing in UX research is also a good idea for existing websites and apps. After all, it gives you a better picture of your users and can lead to higher conversion.Read more
Whitepaper
How to successfully develop a platform
Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).Read more
Whitepaper
Whitepaper: Creating exceptional customer journeys with a Digital Experience Platform
In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.Read more
Blog
Design Sprints: an elegant way to innovate
Innovation: everyone is convinced that it is necessary. Unfortunately, in practice, the process of innovation can sometimes be inefficient, take far too long, cause resentment or simply miss the mark. This is where the Design Sprint can help. This method, developed by Google Ventures, imposes a demandingly tight format and rapid pace on innovation processes. It can be difficult to identify which issues lend themselves perfectly to this method, and which issues benefit from the application of other methods. Thanks to our extensive experience with Design Sprints, at several campuses, iO can guide you through this process with confidence.Read more
Blog
Smarter innovation through Design Thinking
Research demonstrates that companies that shape products and services, in a co-creative process with their end users, can benefit from as much as a 32% higher revenue growth than their competitors, over 5 years. It’s little wonder that Design Thinking — a solution-oriented methodology, in which issues are defined directly from listening to the needs of the end user — is gaining ground. Bas van Dun and Dylan Fanego, digital strategy consultant and UX designer at iO, explain: "Sometimes the solution does not lie in the app or website that you initially had in mind".Read more
Blog
Validation: a wise investment, not an expensive gamble
An idea is often the first step towards a better future, and it’s no different in product development. A backlog full of crystal-clear priorities – epics, stories, bugs, and tickets – is a wealth of ideas for the future. Having the time and budget to actually work all these ideas out is something else altogether. How do you validate an idea without risking a serious chunk of your budget? There are many situations where you would like to present an idea to your target group, just to find out whether it is financially feasible, but you can never be certain that an idea is worth the financial cost of testing. A negative result after testing can be expensive. There are industries that operate at such a scale that a 2% drop can run to the millions. That’s why caution is advised.Read more
Blog
Accessibility and WCAG 2.1 for an accessible webshop, app and site
One in eight people in the Netherlands are living with a long-term physical, psychological, intellectual, sensory, or intellectual disability. If you offer products or services in the Netherlands, it is forbidden to discriminate between people with or without a disability. Yet there are still many companies that only assess their digital sales and service channels on the speed and responsiveness on each device. Why do companies often see digital accessibility, and therefore the WCAG 2.1 guidelines as optional? At iO, Software Architect Lucien Immink is committed to creating accessible webshops, applications and sites and explains how to make your digital channels accessible and inclusive.Read more
Blog
UX copy: the power of copywriting on user experience
Copywriting. Most people know it as a marketing term. You write informative or seductive texts to encourage readers to take a certain action. Often you want to inform or sell a product or service. A nice slogan for your brand, an elegant text on a brochure, or the proud history of a soup brand on its packaging.Read more
Blog
E-inclusion: how to leave no one behind digitally
There is a digital divide between the personas we use in marketing and the population. In Belgium, this gap is large: almost 50% of the population are considered to be digitally vulnerable. How do you deal with this as an organisation? And how do you ensure that your products and services do not exclude anyone digitally? This blog contains nine practical tips to help you on your way to digital inclusion.Read more
Blog
Google introduces Interaction to Next Paint as a new Core Web Vital
From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.Read more
Video
Infinite opportunities: Peter Van Hoecke (Van Hoecke)
According to Peter Van Hoecke (CEO Van Hoecke), the client is always central, especially — in digital transformation. By automating, accelerating, and rationalising processes, you help your clients save time — our most finite and valuable resource.Read more
Video
Infinite opportunities: Joaquin Zschuschen (KLM Health Services)
Digital transformation isn't just about technology — it’s also about people. Joaquin Zschuschen, Digital Manager at KLM Health Services, talks about customer satisfaction and personalisation.Read more
Video
Infinite opportunities: Paul Smeets (Cadac)
You can't do partial digital transformation, says Paul Smeets (CTO Cadac). In this video, he tells you more about his vision on digitisation.Read more
Video
Infinite opportunities: Leslie Cottenje (CEO Hello Customer)
The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.Read more
Video
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Read more
Case
How to get reliable medical information in one click?
The experts at iO helped the Dutch College of General Practitioners (NHG) to launch a website where users can easily find reliable medical information.Look at this client story
Case
How do you effectively connect, activate, and support lung patients with one platform?
Last year we developed coronalongplein.nl. A new digital strategy and the launch of the new website for Longfonds was the next step.Look at this client story
Case
How do you make music streaming more accessible in B2B?
Read more about how iO helped music streaming service Tunify to improve its platform’s user interface and user experience, as well as revamp its design.Look at this client story
Case
How do you give pet owners the material they need?
We used Shopware to build Flamingo Pet Products’ new B2B webshop. The webshop has been live for 8 months now and is proven to be a success. Read more!Look at this client story
Case
How do you make financial information more accessible to parents?
We redesigned the child benefit fund KidsLife’s website to make information easier to access and digest. Discover the case.Look at this client story
Case
How does innovative technology simplify everyday navigation in real life?
Updating and implementing interactive navigation on HD touchscreens for visitors and shoppers at Wijnegem - Shop Eat Enjoy.Look at this client story
Case
How do you digitise the largest leisure agenda in Flanders and Brussels?
Our developers built an improved digital UiTinVlaanderen with a headless CMS and GraphQL layer. Read how we bring omnichannel ambitions online.Look at this client story
Case
How do you build a global B2B platform tailored to foodservice professionals?
How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iOLook at this client story
Case
How do you introduce flexible, efficient mobility in an organised way?
Hoppin is a new platform for the Flemish Government with a focus on flexible mobility. Discover how we helped launch the platform.Look at this client story
Case
How to create a robust personalized inspiration platform for food professionals in Drupal?
For food giant Vandemoortele, we built a Drupal platform that inspires and supports multiple audiences with customised content. Read the case.Look at this client story
Case
How to combine rebranding and site redesign for a better user experience?
Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.Look at this client story
Case
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client story
Case
Finding, customising and ordering the perfect promotional gift in as few clicks as possible
Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.Look at this client story
Case
How has fresh branding contributed to a stronger position in the market?
For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.Look at this client story
Case
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client story
Case
Impacting the traveller and environment through technology
Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.Look at this client story
Case
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Look at this client story
Case
How do you stimulate requests for co-branded credit cards?
Web, app, and integration platform for co-branded credit card programmesLook at this client story
Case
How do you provide customers with flexible retail financing without a card?
Flexible credit, without a card and with all the omnichannel advantages of a credit card.Look at this client storyPage
Verschil chatbot, bot en robot
Robots, chatbots, bots. Drie termen die erg op elkaar lijken, maar erg kunnen verschillen. Het zijn weliswaar alledrie technologische vorderingen in de samenleving, maar het is belangrijk om te weten wat ieder kan betekenen voor jou en wellicht je bedrijf.Read more
A smooth experience for your user
An optimal user experience is a win-win situation in the purest sense of the word. The user gets a smoother surfing experience, which is crucial in times when we as digital users are becoming more demanding.
A positive user experience will:
impact your reputation as a brand significantly
help you convert faster and achieve more sales.
That’s why you need to make sure that your content as well as the user experience is adapted to the customer journey of your target group.
Our vision
We approach UX from different angles. Our iO experts monitor the information architecture, the user interface (UI) as well as the content itself. Microcopy, for example, is one of the many elements that can make a huge difference in the field of UX — even with just a few words. A well-conceived UX is now the stronghold of any kind of platform: from campaign site to e-commerce platform, to intranet applications and online portals.
And last but most definitely not least: interaction design, functional operation, visuals and content… everything plays its role in a solid UX strategy.
How your organisation can benefit from UX strategy
It will help you understand what the process ultimately delivers, by means of design, prototyping and concepts that help users find what they need;
You will create the best possible user experiences throughout the customer journey and at all key touchpoints, both online and offline;
You will approach the development and maintenance of user interfaces systematically, and discover how the interface conveys brand values and strengthens the UX;
Usability research will learn your organization how visitors experience the platform and which optimizations could improve their experience.
Boost your conversion rate with UX research
Do you know when UX research can be useful? Here's a hint: it's not just when you're developing a new platform. Investing in UX research is also a good idea for existing websites and apps. We'll tell you all about it in our newest UX whitepaper.
Great to meet you, we are iO
iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Can we help you with UX?
We're excited to see how we can help you.
Your contact:Stef,UX Strateeg