Turning data into valuable insights with marketing insights & optimisation

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Turning data into valuable insights has become a prerequisite for achieving successful business results through digital marketing. "From now on, we will only make data-driven decisions", is an ambition increasingly heard from many organisations. However, how to really implement data-driven digital marketing within your organisation?

Based on years of experience, in-depth expertise, a successful approach and a proven track record, we’ll help you make digital marketing processes and touchpoints measurable. We ensure that future decisions will be made based on objective, data-driven insights, all to make your next marketing campaign even more successful.

  • Structured approach and best practices

  • A tailor-made solution for your organisation

  • Technology and platform independent

  • From data to insights

  • Build – Measure – Learn

The importance of data-driven digital marketing

How do you get the most value out of your digital data? More and more data is available to optimise your (digital) marketing activities. However, simply having the data does not necessarily mean that your marketing benefits from it. By means of a targeted step-by-step plan, we help organisations turn data into data-driven decisions to enable marketing successes.

The components of a strong data-driven approach

A strong data-driven approach consists of several components. Consider those below, for example.

Questions about insights & optimisation? Contact one of our experts:

The benefits of data-driven optimisations

The benefits of making data-driven decisions and optimisations can be seen across all facets of digital marketing. A few practical examples: 

  • Personalised e-mail campaigns 
    By analysing customer data such as demographics, preferences and online customer behaviour and turning them into customer segments, you can set up personalised e-mail campaigns for each segment. As you increase the relevance of each e-mail, readers will turn out to be more engaged, and your e-mails will see a higher open rate. 

  • Cost-efficient advertising 
    By analysing advertising data, you can - for example - identify the most effective channels and campaigns per target group. This allows you to deploy your marketing efforts effectively and use your advertising budget optimally.   

  • A conversion boost for your webshop 
    By analysing customer behaviour on webshop pages, you gain insight into the customer journey of visitors and determine which pages convert the best. By directing more traffic to those pages, you end up boosting the conversion statistics of your webshop.  

Specialists through and through

How do we get started with converting data into valuable insights for your organisation? Together with the stakeholders in your business, we develop an integrated approach, and bring your business objectives together with marketing, technology and content. Is our approach put in place and set in stone? Great, now the time has come to put it into practice. That’s iO all the way: with multidisciplinary teams, we help organisations bring strategy to the daily (global) operations.

Organisations we already helped with insights & optimisation

AkzoNobel
Signify
Rockwool
Philips
Etex - iO
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Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Find out more about us

Want to talk about your project?

We're excited to see how we can help you.

Bas Jespers - Managing Director België
Your contact:Bas,Managing Director Belgium
business@iodigital.com