Auditing and research, part of a bigger picture

Detailed research teaches you everything you need to know about your customers, competitors, products, and more. With proper research, you’ll learn how to make sure that people choose your brand over the competition.

Which transformation fits the maturity of your organisation today? Using capability maturity models, our experts examine the digital readiness of your organisation and that of your tools, processes and technology. Marketing is always-on, so it pays to determine where you stand by means of a crystal-clear framework.

A data and analytics audit shows how complete, accurate and privacy-friendly your data is. Intelligent data analysis often provides a wealth of information, such as the alignment of business goals and metrics, as well as the opportunities, risks and accuracy of your data. An audit sets the tone for targeted, efficient improvements.

The digital (e)commerce and martech landscapes are vast, complex, chaotic and challenging to navigate. That has a big impact on how you operate efficiently as an organisation, just like the impact of your choice of tech stack. By auditing that tech stack, you maintain an optimal set of business applications.

How's your technical debt looking? Are your platforms end-of-Life or freshly updated, with frequent patches? A tech and security audit identifies risks in your tech stack to meet the legal requirements around security. Think of a correct GDPR policy, cookie usage and handling of customer and visitor data.

Business ideas are everywhere. But how do you separate the wheat from the chaff? By testing and validating your ideas, if you're asking us. Our experts give you insight into the market, the target group, and the features that this target group considers important.