Auditing and research, part of a bigger picture
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At iO, we're not running a market research company, not in the least because auditing and research only become valuable as part of the overall approach. Are you aiming for an optimised customer experience? Then auditing and research have an important role to play — for data that can be consulted at every step.
Thorough research, connected with the marketing mix
Research
Detailed research teaches you everything you need to know about your customers, competitors, products, and more. With proper research, you’ll learn how to make sure that people choose your brand over the competition.
Data analysis
By analysing raw data correctly, you can get good results every time. Our experts will help you distil clear insights by using data analysis to your advantage.
Read moreMedia performance audit
With a media performance audit, we measure how well the chosen media support your business and brand objectives. We measure every click and view, keeping in mind the target audience, actions and channels with the highest ROI. We also determine whether ongoing ads are compliant with industry standards and evaluate their quality in relation to the channels.
Digital maturity audit
Which transformation fits the maturity of your organisation today? Using capability maturity models, our experts examine the digital readiness of your organisation and that of your tools, processes and technology. Marketing is always-on, so it pays to determine where you stand by means of a crystal-clear framework.
Data and analytics audit
A data and analytics audit shows how complete, accurate and privacy-friendly your data is. Intelligent data analysis often provides a wealth of information, such as the alignment of business goals and metrics, as well as the opportunities, risks and accuracy of your data. An audit sets the tone for targeted, efficient improvements.
Platform and tooling audit
The digital (e)commerce and martech landscapes are vast, complex, chaotic and challenging to navigate. That has a big impact on how you operate efficiently as an organisation, just like the impact of your choice of tech stack. By auditing that tech stack, you maintain an optimal set of business applications.
Tech and security audit
How's your technical debt looking? Are your platforms end-of-Life or freshly updated, with frequent patches? A tech and security audit identifies risks in your tech stack to meet the legal requirements around security. Think of a correct GDPR policy, cookie usage and handling of customer and visitor data.
Persona and journey research
Personas and customer journey maps are vital for brands and their use of data. They offer an insight into the demographic and psychographic motivations and touchpoints of visitors throughout the purchasing process. Qualitative and quantitative research reveals which triggers it pays to target with sophisticated communication.
Read moreUX & usability research
Tune your platform to your users, and you'll notice better results. By engaging in UX and usability research, you answer the needs of your target audience.
Read moreMarket & consumer research
Do you fully understand your target audience, or is there still room for improvement? If the latter applies to your organisation, you could benefit from market and consumer research. We'll tell you all about it.
Read moreIdea validation
Business ideas are everywhere. But how do you separate the wheat from the chaff? By testing and validating your ideas, if you're asking us. Our experts give you insight into the market, the target group, and the features that this target group considers important.
Clients that benefit from our research & audits
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Why in-depth research and data analysis matter
At iO, we like clear data, relevant insights and cold, hard facts. Research is our starting point for a fitting strategy and the creative execution thereof. We support organisations with competitor research, customer research, benchmarking, trend monitoring and everything in between.
Our data analyses are simple when they can be, and in-depth when they need to be. But, if anything, the insights are always easy to grasp and relevant to the stakeholders who will be working with them daily.
Research isn’t just the starting point – it’s a constant process that relies on progressing insight to adjust the course where necessary.
From simple analytics and dashboarding to extensive media analyses, footprint analyses, and even complex data mining and modelling: our experts are happy to help.
Our journey doesn’t end with delivering a dashboard. We are always taking it one step further, providing the right interpretations and recommendations.
We’re always looking for relevant data sources to find new insights for your organisation.