An e-commerce strategy: scalable and cost-effective

Who determines the rules of e-commerce? Not your organisation or your products, but your customers. This means that a good e-commerce strategy is first and foremost customer-oriented. What other important considerations should you take into account? 

• The decisions you make in your e-commerce strategy are the basis of your e-commerce actions and are the common thread running through your offer, pricing, channels, and content 

• You use your KPIs as a coat rack. Each KPI is connected to a method to achieve that specific goal 

• Take a broader approach to e-commerce than just technology, so that you really make your webshop an integral part of the customer journey and your organisation 

• Make sure that your e-commerce strategy is widely supported throughout the organisation, so that operational teams can execute the daily roll-out of the strategy and steer management in a targeted manner 

• If you are thinking about an international webshop, make well-considered decisions about what you arrange globally and which initiatives you carry out locally, so that you can ensure that you work efficiently while local customer needs into account.