Winkelstraat.nl focuses on convenience for both the retailer and the consumer. For example, the retailer can have their collections photographed in Winkelstraat.nl’s professional studio. iO’s Product Information Manager (PIM) links these images to the items in question. Managing the collection is easy. With the help of a tablet web application (DOCK), the retailer can walk through their store and manage their stock minute by minute. The retailer receives instant notification when an order is placed which allows Winkelstraat.nl to guarantee rapid delivery of its orders.

Consumers will always have a pleasant shopping experience. The webshop is fully optimised for desktop, tablet and mobile devices. A clear and easy-to-understand navigational structure and extensive search, filter and sorting options make the collections easy to find. The extensive and exclusive product range is perfectly captured with professional product photography. Item availability is linked directly to the retailer application and updated in real time. The checkout process is short and clear and purchases are delivered in luxury packaging with a personal twist. A unique customer experience from webshop to doorstep.

Most visitors to Winkelstraat.nl arrive at the platform through the mobile phone and a large percentage of users also buy using their smartphones. To offer these users an even better service experience, Winkelstraat.nl asked iO to develop an iOS app. The native iOS app offers users the same level of service as the online commerce platform but is just a little more focused on experience: discovering collections and a seamless customer journey. The app contains all commonly used payment methods and thanks to an intuitive user flow, users can place their order quickly and easily.

iO have supported Winkelstraat.nl with the implementation and development of this ambitious platform from the very beginning. During the initial phase, iO contributed ideas about the platform’s technical feasibility and the architecture required. The wireframes that iO developed formed the foundation for the webshop’s user-friendly interface. iO was responsible for the technical realisation of the entire platform and the management environment for the retailers. Furthermore, iO’s PIM was used for the management and enrichment of product information. This ensures that all product information is uniform and of the best possible quality.