JLR Gateway: Central hub for European dealer communication

Cap sur une marque mondiale

« Nous lançons en septembre une nouvelle marque au Yachting Festival de Cannes. Pouvez-vous nous aider à lui donner forme et à la mettre sur le marché ? » – c’est avec ce défi qu’a débutée notre passionnante collaboration avec Brunswick Corporation. Ni le nom de la marque, ni son logo ou son identité visuelle n’étaient alors définis. Seule certitude : Brunswick travaillait déjà à la conception et la production de deux modèles de bateaux qui seraient commercialisés sous cette nouvelle marque.

L’objectif était de lancer cette marque sur le marché européen à l’occasion du Cannes Yachting Festival. Notre défi était donc double : donner naissance à une marque correspondant parfaitement aux valeurs de Brunswick, mais qui fonctionne aussi à l’international.

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Challenge

Lancement d’une toute nouvelle marque sur le marché international.

Solution

Trajet complet, de la création de l’image de marque à la mise sur le marché en passant par la stratégie et la création d’assets.

À propos de Brunswick et Navan 

Navan est la toute dernière addition à la gamme Quicksilver de Brunswick Corporation, leader mondial des loisirs maritimes. L’entreprise élabore, produit et vend des produits pour la navigation de plaisance, et notamment des bateaux comme le Navan.

Avec plus de 60 marques vendues dans le monde entier, Brunswick offre à ses clients des expériences révolutionnaires, que ce soit sur l’eau ou en dehors. Pour assurer cette mission, l’innovation et la technologie sont deux éléments clés.

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One central point for important information

The JLR Gateway provides easy access to information, communication, and documentation, bringing them together in one place. That includes dealer bulletins, contact details of colleagues, sales reports, KPI-related information, brochures, and new models. Additionally, the portal offers Single Sign-On access to other systems, including a ticketing system (AskJLR), and enables quick and secure retrieval of purchase and sales invoices through integrations.

Managed accessibility: the right information for the right people

Strict access control is essential due to the sensitive company information in the JLR Gateway. JLR emphasises a permission system that allows information to be accessed specifically based on country, language, brand, role, and other configurable access types. That ensures data security and enables the delivery of tailored content.

A modernised portal

The new JLR Gateway provides access to essential information and tools and strengthens the relationship between JLR and its dealers and service centres. Through redevelopment, the platform was modernised. The architecture related to navigation and content language now aligns better with Drupal. Furthermore, the entire application is responsive to ensure user-friendliness on any device, and the design has a contemporary look.

Newly added functionalities

In addition to the portal's renewal, numerous new features now improve workflows and enable self-service.

One new feature allows users to easily request access to internal applications for other users, simplifying information sharing and collaboration within JLR.

The revamped portal also offers an improved organisational structure at the dealer and service centre level. That helps optimise operational efficiency by clearly mapping out which functions or tasks still need to be taken care of.

Impact

The JLR Gateway serves as a crucial communication link between JLR on the one hand, and its dealers and service centres on the other. In October 2023, the new JLR Gateway was launched successfully for French dealers and service centres. After extensive but seamless data migration for the users, dealers and service centres in the Benelux region have also been active on the updated platform since the start of ‘24.

With approximately 140 affiliated dealers in the Benelux and France, the JLR Gateway has a significant impact. Within a week of sending out invitations, over 60% of users logged into the platform.

The system has been prepared for the future, allowing for easy expansion to multiple countries and languages for relatively simple European expansion. The JLR Gateway will be activated across Europe on 1 April 2024. That includes Germany, Italy, Austria, the Czech Republic, Slovakia, Spain, and Portugal.

While the JLR Gateway already provides great value, the portal continues to evolve with various new requests on the backlog. The JLR Gateway remains an essential tool for JLR, its dealers, and its service centres, enabling efficient communication, collaboration, and increased productivity.