Nos expertises
Van Hoecke
Van Hoecke est une entreprise familiale axée avant tout sur la coopération. C’est pourquoi elle s’engage à atteindre une croissance personnelle durable en collaboration avec les employés, les clients, les fournisseurs et les partenaires. De cette façon, l’entreprise veut instaurer un véritable bien-être pour tous ses intervenants.
Nous avons construit une plateforme d’e-commerce innovante pour Van Hoecke, offrant aux utilisateurs un accès direct à la gamme de produits, aux prix et aux configurateurs de produits. Aujourd’hui, tout le monde bénéficie d’un processus entièrement automatisé pour la commande de composants de meubles innovants, de la sélection à la commande, la production et la livraison.
Parvenir à une prise de commandes 100 % digitale, innovante et intuitive.
Une plateforme d’e-commerce B2B soignée et polyvalente avec le meilleur du B2C.
À propos de Van Hoecke
En tant que distributeur de composants fonctionnels pour meubles, Van Hoecke est une enseigne reconnue, à la fois dans son centre de Saint-Nicolas et bien au-delà. Van Hoecke a une approche B2B distincte et fournit principalement les fabricants de cuisines — ce qui se traduit par 16 000 produits uniques chaque semaine, 9 000 clients actifs par an et un chiffre d’affaires annuel de 112 millions d’euros.
The solution: Zinhoud
The creative concept is 'Zinhoud'. UWV offers meaningful, challenging and rewarding work. Work that you know is making a difference. This campaign should make it clear — both for the working population and job seekers in the Netherlands — that UWV is an interesting employer with challenging jobs.
The employer branding campaign positions UWV as an attractive employer while ensuring a constant flow of potential candidates for specific disciplines and vacancies.
The campaign operates on 3 layers:
The 'touch layer' that focuses on working people and job seekers in the Netherlands. The campaign is aimed at a broad target group (all genders, all educational levels, ages between 25 and 54 years) where we profile UWV as an attractive employer;
The 'tell layer' that uses concrete evidence to focus on a number of specific fields: ICT, SMZ (socio-medical), digital services;
The 'sell layer' that puts defined functions in the spotlight (job marketing).
For the touch and tell layer, iO not only developed videos, photography, articles, and infographics, but also offline assets (print, conference materials) with beautiful, inspiring, and authentic stories from employees in the organisation. We translated this into content for the external (paid) campaign: online videos (YouTube pre-rolls) and social (Facebook, Instagram, and LinkedIn).
For the sell layer, iO advised on the use of vacancy texts. For the internal campaign, iO created a film, posters, screensavers, and stories of employees with their meaningful content on the intranet.
![ss zinhoud](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F119964%2F2792x1566%2F268e1bb2c8%2Fschermafbeelding-2023-02-09-om-14-26-01.png&w=1920&q=75)
The result: success across the board
The campaign had three main objectives: reach, traffic, and job applications. The campaign generated a lot of traffic to both the campaign page and the careers pages.
A selection of the results:
600%
1000%
12.000
1.400
300
Ce que nous avons fait
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Storytelling. Many see it as a buzzword that has been thrown around too often in recent years. But storytelling is much more than that. It is a powerful tool to differentiate your brand and connect with your target audience. And what better way to connect online than through social media?Lire la suiteBlog
10 ways to create terrible branded content
At the beginning of November, a delegation from iO went to Web Summit in Lisbon. One of the most inspiring speakers was Graham McDonnell, Vice President Brand & Creative at TIME. His talk focused on all the many ways branded content can go wrong. Copywriter Jan Schuddinck summarised his talk for us, so that you never have to make these mistakes again.Lire la suiteBlog
How to stand out with creative content marketing
Earlier this year, we launched the Opportunity Report 2023: a collection of visions and insights from our experts to help you stay ahead in the new year. On 9 March, during our online event “Accelerating your business in 2023”, we brought these insights to life. One of the live sessions at this event was hosted by Ruth Nys (Strategy Director Content), who talked about ways to stand out with creative content marketing. In this article, we’ll share the key takeaways from Ruth’s session with you.Lire la suiteBlog
Do your followers know you? Keep it real on social media with User Generated Content
Social media is a high-velocity train that is met with an increasing number of obstacles. Although social media is finally included in the marketing basics, there’s no simple manual for companies. Still, not unlike a complete marketing strategy, a robust social media strategy offers your brand or organisation many opportunities.Lire la suiteBlog
Time to add TikTok to your marketing strategy?
When it comes to the history of platforms, none have become as popular as quickly as TikTok. What started as a dance app for teens is now a global phenomenon with an undeniable cultural impact. TikTok has revived the concept of brand love — but is TikTok a safe bet for organisations? And how does TikTok fit into a marketing strategy in 2023?Lire la suiteBlog
Anchor your brand in your target group's culture with social media
The added value of social media is sometimes difficult for marketers to determine, apart from the results it has to offer the sales team. As a result, some tend to consider a 'must do', while it actually offers a wonderful way to gain a place in people's lives. The key is to identify your brand with the culture of your target audience, and for that, social works best. However, this requires a certain amount of courage from your brand.Lire la suiteBlog
Webcare: put your company in a good light with Random Acts of Kindness
Social media is the virtual landscape where people go to share, ask questions, and complain. Webcare offers companies the possibility to monitor online messages and provide service where necessary. But how can you give someone a pleasant surprise someone using webcare? And build positivity towards your brand at the same time? The answer: Random Acts of Kindness.Lire la suiteBlog
E-inclusion: how to leave no one behind digitally
There is a digital divide between the personas we use in marketing and the population. In Belgium, this gap is large: almost 50% of the population are considered to be digitally vulnerable. How do you deal with this as an organisation? And how do you ensure that your products and services do not exclude anyone digitally? This blog contains nine practical tips to help you on your way to digital inclusion.Lire la suiteDossier
Dossier: Successful marketing budgets and plans in 2024
Lire la suiteVideo
Infinite opportunities: Wies De Graeve (Amnesty International)
Amnesty International shines a light on issues that would otherwise remain in darkness. According to Wies De Graeve (Director Amnesty International) creativity is essential for this. It helps people see that there are solutions to the world's problems —and how they can help.Lire la suiteVideo
Belgian Federal Public Service Foreign Affairs website, more accessible than ever before
How do we make our content accessible, so that every Belgian can find the information they need quickly and easily? The question came from the Federal Public Service Foreign Affairs and the answer? That came from iO. The result: a website that focuses on accessibility and presents the most important information in a crystal clear way.Lire la suiteCase
Un CMS intuitif et des sites web responsifs
iO a procédé à la refonte du site de l'université de Tilburg dans Drupal pour proposer un CMS intuitif pour ses employés et étudiants.Découvrez ce case en détailCase
Différents sites web via une codebase unique
iO a développé une stratégie multi-site dans le CMS Drupal pour la province d'Utrecht et toutes ses sous-marques, avec un code source unique.Découvrez ce case en détailCase
Transformation digitale pour les agents immobiliers
La plateforme web de l'IPI propose une vaste gamme d'applications qui ont permis de digitaliser ses activités et à gagner en efficacité.Découvrez ce case en détailCase
Migration de Drupal 7 à Drupal 9 pour une meilleure UX
Découvrez comment une nouvelle plateforme Drupal 9 a offert une meilleure expérience et une augmentation de l'engagement des utilisateurs du site Bien de chez nous.Découvrez ce case en détailCase
Exploitation des données dans le transport public
Connectez vos sources de données en enregistrant les informations personnelles et de paiement sur un portail en ligne.Découvrez ce case en détailCase
How to create a digital showcase for tomatoes?
iO developed a new brand experience website for Looye Kwekers with attractive content and a comprehensive content strategy.Découvrez ce case en détailCase
Un coup de pouce pour les allocations familiales
iO a aidé la caisse d'allocations familiales à redesigner son site web dans le but de rendre les informations plus accessibles et plus faciles à gérer. Apprenez-en plus ici.Découvrez ce case en détailCase
Bonjour, comment puis-je aider votre service clientèle ?
Découvrez comment iO a aidé le service clientèle de MediaMarkt et lui a donné vie avec quatre chatbots différents en 2022.Découvrez ce case en détailCase
Comment digitaliser le plus grand programme de loisirs de Flandre et de Bruxelles ?
Our developers built an improved digital UiTinVlaanderen with a headless CMS and GraphQL layer. Read how we bring omnichannel ambitions online.Découvrez ce case en détailCase
Un écosystème digital centré sur l’apprentissage
Dans cet article, découvrez comment nous avons collaboré avec BZB-Fedafin pour proposer des formations. Nous avons créé une plateforme d’apprentissage avec Sofia. Lire la suite !Découvrez ce case en détailCase
Comment simplifier des méthodes de recherche complexes grâce à un langage de programmation intelligent ?
iO processed complex data from thousands of surveys for BVFA/ABAF, using Marigold Engage Marketing Cloud.Découvrez ce case en détailCase
Podcast: De Verdwenen SS’er (le SS disparu)
Dans ce podcast richement produit, De Verdwenen SS’er (le SS disparu) Jordy Hubers et Floris van Dijk, responsable de la recherche au Monument national du Camp d’Amersfoort, partent à la recherche de Walter Heinrich.Découvrez ce case en détailCase
Podcast: "De NOW podcast"
Quelque 140 000 employeurs ont profité de la première période de candidature NOW en 2020. Dans De NOW Podcast, nous nous entretenons avec Ingrid Arts, responsable du programme NOW à l'UWV.Découvrez ce case en détailCase
Podcast: "De tijd gaat nu in!"
Naissance, mariage, décès. Divorce, déménagement, nouvelle voiture. Chaque évènement de la vie soulève de nombreuses questions. Comment dois-je m'y prendre ? Suis-je bien assuré(e) ?Découvrez ce case en détailCase
Podcast: 1347 jours
Un directeur occupe sa position pendant 1347 jours en moyenne. Pour KPMG, les rédacteurs de KPMG RAAD interrogent des administrateurs, des directeurs et des régulateurs du monde des affaires néerlandais sur leur accession au sommet et sur la vie dans et autour de la salle de conférence.Découvrez ce case en détailCase
Podcast: The Guide (ABN AMRO)
L'entrepreneuriat est un parcours passionnant, mais qui reste difficile. Il s'agit de faire des choix, de saisir des opportunités, de relever des défis et de déterminer le financement dont vous avez besoin pour développer votre entreprise. Dans la campagne entrepreneuriale The Guide, ABN AMRO suit six femmes entrepreneurs sur leur chemin vers le sommet.Découvrez ce case en détailCase
Podcast: "in perspectief"
Pour les personnes qui, pour une raison ou une autre, sont éloignées du marché du travail, avoir un emploi est la meilleure chose qui soit. Le podcast In Perspectief - Op zoek naar werkgeluk (En perspective - à la recherche du bonheur au travail) s'articule autour de récits d'expériences de personnes bénéficiant de prestations WIA ou Wajong.Découvrez ce case en détailCase
Podcast: Blessure de guerre
Ce récit audio raconte la résistance des médecins appelée "Medisch Contact" pendant la Seconde Guerre mondiale aux Pays-Bas.Découvrez ce case en détailCase
How do you attract more volunteers with a dynamic recruitment campaign?
With this social campaign we got more people interested in signing up as a volunteer, so that De Kindertelefoon can continue to offer a listening ear 365 days a year.Découvrez ce case en détailCase
How do you build a global B2B platform tailored to foodservice professionals?
How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iODécouvrez ce case en détailCase
iO, ambassadeur des conseils de voyages accessibles
Faut-il un visa pour votre destination de rêve ? Le camping sauvage est-il autorisé ? Le Gouvernement fédéral belge avait disséminé toutes ces informations sur de nombreux sites web. iO les a réunies sur une seule plateforme.Découvrez ce case en détailCase
Comment introduire une mobilité flexible et efficace de manière organisée ?
Hoppin est une nouvelle plateforme pour le Gouvernement flamand, axée sur la mobilité flexible. Découvrez comment nous avons aidé à lancer la plateforme.Découvrez ce case en détailCase
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok.Découvrez ce case en détailCase
How do you shift the image of a benefit provider to a service-oriented entity that strengthens society?
Discover how with a refined brand strategy and campaign we altered the perception of UWV and broadened associations.Découvrez ce case en détailCase
Comment maximiser le taux d’engagement de votre newsletter?
Optimiser le contenu et la présentation : Comment iO a transformé l'engagement de la newsletter de Proximus. Lisez l'étude de cas ici.Découvrez ce case en détailCase
Comment convertir des festivaliers en membres actifs de votre communauté ?
Des bracelets de festival aux comptes en ligne : Convertir les festivaliers grâce à des médias payants efficaces. Lire l'article ici.Découvrez ce case en détailCase
How do you craft a captivating podcast journey for young train travelers?
Embark on a thrilling train adventure across the Netherlands with ‘Het Spoor Bijster’, a fuction podcast by the NS and iO.Découvrez ce case en détailCase
Comment inciter à s’engager dans la transition énergétique en tant que gestionnaire de réseau ?
Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.Découvrez ce case en détailCase
Comment un musée virtuel met le patrimoine flamand en valeur
Découvrez comment nous avons développé une plateforme d’expérience virtuelle qui fait passer l’expérience client au niveau supérieur.Découvrez ce case en détailCase
Trouver le lieu idéal pour transformer un événement exceptionnel en un souvenir inoubliable
Découvrez comment iO a rendu les sites web et le portail de High Profile Locaties plus faciles à gérer, à trouver et plus évolutifs. Lisez ce case.Découvrez ce case en détailCase
How we put Brussels Airport on the map with influencer marketing
iO propulse Brussels Airport vers de nouveaux sommets grâce au marketing d'influence. Découvrez comment.Découvrez ce case en détailCase
How do you accelerate getting innovative lighting into the living rooms of 47 countries?
iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.Découvrez ce case en détail
Il est temps de proposer une solution self-service à votre entreprise ?
Voulez-vous également travailler sur des plateformes digitales innovantes qui permettent à votre groupe cible de contrôler son propre parcours ? Contactez iO — nos experts ont déjà hâte de connaître votre histoire.