iO Table Talks S2E10 Elke De Vuyst, Head of Marketing BeLux - Lidl

iO Table Talks Podcast Cover - Blenden met Brian

Brian talks with Elke De Vuyst, Head of Marketing at Lidl Belgium and Luxembourg, about generative AI experiments like Lidlize, data-driven marketing and 'stitching' together loose data sources, personalization via the Lidl Plus app, and the crucial importance of real, close and integrated partnerships with agencies.