Name: A world of e-commerce inspiration during Webwinkel Vakdagen 2022
Start: 2022-06-29 10:00
End: 2022-06-29 17:00
Location: Jaarbeurs, Utrecht, stand number 95

An e-commerce strategy that wins you customers

Many companies are dealing with more and more dynamic and complex issues. For example, this could be a broad and extensive range of products, diversity in customer groups or a B2B2C or D2C market approach. Often, this is combined with the desire to become more competitive in terms of experience, service or advice, to innovate technologically, to be ready for tomorrow’s customer demands and to achieve a significant improvement in turnover.

At iO, we understand like no other, that in a competitive field like e-commerce you need to be on top of your game. And that the foundation of a strong e-commerce strategy is based on more than just an e-commerce platform. To succeed in e-commerce, you need:

A clear e-commerce vision and validated digital strategy
The accurate design of the ideal customer journey and technical e-commerce landscape
Data-driven optimisation of the e-commerce platform, the customer journey and the technical landscape

A strong e-commerce strategy therefore depends on making a lot of data driven choices. This, coupled with a well designed brand and marketing strategy, is an essential part of the overall go-to market strategy. An end-to-end agency iO helps companies in all phases of their e-commerce strategy. From strategy design to the translation of this to a successful customer journey, in creation, marketing and e-commerce technology.

Would you like to be inspired before the Webwinkel Vakdagen 2022 takes place?

Download our whitepaper with trends, cases and practical tips for successful e-commerce.

Download our whitepaper

Would you like to be inspired before the Webwinkel Vakdagen 2022 takes place? Download our whitepaper with trends, cases and practical tips for successful e-commerce.

The e-commerce ecosystem

Of course you want to make the most of your company’s unique proposition. Preferably with an e-commerce landscape that perfectly facilitates your unique business model in a technical and tooling landscape that is easy to expand. That is why more and more companies are choosing for a transition to an API-first landscape, in which PaaS and SaaS products play the leading role for standard functionalities. Examples are a search functionality with Elastic, a PIM system from Akeneo or InRiver, a marketing suite with Adobe Experience Cloud, an e-commerce engine like BigCommerce, Commercetools, Shopware or Magento, Marketplace tooling with Channelengine or Channable or payment tooling from Ingenico or Mollie.

iO advises and implements the necessary tooling and services. The Webwinkel Vakdagen is, as the largest e-commerce event in the Benelux, the event to get inspired about the latest possibilities. We are looking forward to talk to you at our stand, number 95.

Tickets for the Webwinkel Vakdagen are free of charge. We hope to see you there!