E-detailing in the life sciences

In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.

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Why E-detailing?

E-detailing helps modern pharmaceutical companies build brand awareness and facilitate sales in a sector with reduced budgets and increasing competition. Pharmaceutical companies often leverage their large sales forces to engage with HCPs, e-detailing makes that process more efficient and therefore cheaper.