Event-triggered multichannel marketing

Download the whitepaper

Today, many multichannel marketers are applying event-triggered tactics to multichannel marketing techniques, such as social marketing, mobile marketing, inbound calls, lead management, direct mail email marketing and even the Internet of Things.

In this whitepaper:

how to identify specific events
determine types of trigger for process creation
approaches to monitor and detect events
optimize event-triggered marketing
scale, automate and execute triggers

Never stop learning, always keep evolving

An attempt to act on every event quickly becomes unmanageable. Create multiple processes to begin to scale, automate and execute on the event triggers. Marketers should assemble the various roles and skills needed to execute on events. This will mean fitting the skill set within multiple channels to support each event interaction.

About the author/speaker

Glenn Weuts

Head of Marketing Technology - iO

As Head of Marketing Technology at iO, Glenn Weuts is absolutely in the right place. Convinced of the watertight truth that only data can offer — in combination with his profound knowledge of analytical tools and platforms — measuring and interpreting user data energises him every day. His output? Advice for sound marketing.