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When setting goals for social content campaigns, it's crucial to ensure they are achievable and have a tangible foundation.
The iO Social Benchmark Report provides you with valuable insights into the world of social content performance, so that you can make data-driven choices to optimise your social content strategy.
Our team conducted a comprehensive analysis of our own social content campaigns spanning 18 months. Covering B2B and B2C, on Facebook, Instagram, and LinkedIn.
The result? Valuable benchmarks that you can use as a base to set your social content campaign goals, and then test using the following KPIs:
Click-through rate (CTR)
Cost Per Mille (CPM)
Cost Per Click (CPC)
Engagement rate
This will help you to set achievable goals, analyse your social media results, and identify areas for improvement.
Social media also plays an increasingly important role in building an employer brand and attracting new employees. That is why this report has a chapter devoted to social content benchmarks for recruitment and employer branding so that you can refine your strategies and attract top talent.
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