The CTO guide to a composable architecture

A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.

Comment iO aide les services financiers à créer des expériences digitales impeccables ? Découvrez-le ici.

iO a aidé Landal Greenparks à créer une expérience d'accueil qui intègre un service personnalisé à la commodité digitale.

Microservices, API-first, Cloud-native SaaS and Headless have secured their place ​​in the business world. These concepts have existed in their own right for some time and are already fairly well known, but the umbrella term MACH is new. Will it soon be mentioned in the same breath as Cloud and SaaS? And when will it be worth investing in it? Find out in this white paper.

A headless platform offers a lot of new possibilities for companies. It fits into a digital landscape that connects your customers with your business processes. But what exactly does it mean? And can your company handle the complexity of headless systems? In this white paper we will separate the facts from the fiction and guide you through your first steps in the headless world.

Avec iO, votre partenaire Sitecore, vous touchez le bon public sur les bons canaux. Contenu, personnalisation et e-commerce réunis sur une même plateforme.

Are you aiming to keep your Drupal website fast and secure? Then it's time to start planning your upgrade to Drupal 10 now. Our Drupal experts will tell you why it's a wise choice, how to approach it, and the benefits that the upgrade brings.

The world is evolving faster than ever. Consumers and stakeholders expect more and more flexibility from companies and organisations. As a result, you need IT solutions that can grow with you.

Pour BNP Paribas, a iO a développé une plateforme web, une application et une plateforme d'intégration.

Un crédit flexible, sans carte mais avec tous les avantages omnichannel d'une carte de crédit.

Un stack martech qui évolue avec votre organisation : ce dont vous avez besoin pour faire la différence.

In a world where customers are finding their products online at an increasing rate, it’s impossible to ignore e-commerce. Moreover, we’ve become so demanding that businesses need to be able to continuously evolve and improve the user experience. But not every system is equipped to grow along with you in a world that moves at warp speed. Shopware 6 is.

Collecter, analyser et exploiter les données pertinentes pour prendre les bonnes décisions est un atout inestimable. Découvrez comment nos experts peuvent vous y aider.

Structurez le chaos du big data grâce aux entrepôts de données et à une bonne gestion. Les experts d'iO vous y aident.

How fast can you launch new products and services, scale up or scale down sales channels, or provide a better customer experience? The technical complexity of a business often determines its innovation speed. We look at how to transform the 5 key blockers in technology into accelerators for your business. Expert:Raymond Muilwijk, Center of Excellence Lead Technology

iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.

AI language models, better known as Large Language Models, such as ChatGPT are hot. For some, they are a fine piece of pastime, for others an important tool to achieve business goals – not in the least for SEO and SEA. As they gain plenty of popularity, the complexity of the picture is also becoming clear, just the capabilities of AI. It becomes important to fully understand their potential, and their limitations, before you start working with them.

Globally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen.  In this white paper, we take you through five common pitfalls in digital transformation and give advice on how to avoid them. 

Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.

From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.

Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.

Brussels Airport : découvrez dans ce case comment iO est devenu une véritable extension de l'aéroport.

Brussels Airport : zoom sur les différentes plateformes développées par iO pour une expérience passager ultime.

Nouvelles technologies, internet des objets et preuves de concept. Découvrez comment iO introduit des innovations à l'aéroport.

Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence. 

Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change?  For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new? 

Améliorer la gestion du contenu numérique des sites web de D'Ieteren Automotive ? Lire l'article complet ici ;

Créer une plateforme cohérente : Le rebranding et la refonte du site d'Assuralia pour une meilleure expérience utilisateur Lire l'article ici.

What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.

Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).

Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.

Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.

Une app personnalisée axée sur le client qui planifie automatiquement la solution la plus efficace et permet d'établir des rapports rapides. En savoir plus.

Valorisez votre entreprise grâce à un contenu personnalisé et des offres ciblées. Augmentez l'engagement, les conversions et la satisfaction client avec l'expertise en personnalisation d'iO.

We are standing at the beginning of a new economic era with AI and automation as driving forces. Customer interaction is radically being transformed, and the rise of generative AI heralds one of the biggest revolutions ever. As far as AI is concerned, the near future is still a bit unpredictable, but one thing is certain: companies that really want to make a difference should resolutely opt for a digital strategy built upon resilience, productivity and efficiency. Let’s delve into the five most remarkable AI trends for 2024.

Avec iO, votre partenaire Sitecore, vous touchez le bon public sur les bons canaux. Contenu, personnalisation et e-commerce réunis sur une même plateforme.

Are you tired of all the grand promises surrounding AI? Do trends come and go without leaving a lasting impact? Are you yearning for a down-to-earth answer to the question, "What can I truly gain from AI in my daily work?" Our Art Director and AI pioneer, Gijs guides you in this blog interview.  Why can he only guide you? Because there's no one-size-fits-all approach. AI is tailor-made, but it can significantly simplify and enhance your work. Within minutes, promises Gijs, you can achieve powerful mass production. His practical tips might just transform your daily workflow or, at the very least, encourage you to rethink it. Discover how in this interview. 

iO a développé un site web et un configurateur orienté UX pour et avec Suzuki Belgique. Lisez tous les détails dans cet article.

Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.

From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.

Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts.   Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.

« Rafraîchissez votre site web tous les cinq ans. » Cela vous dit quelque chose ? Eh bien, écoutez attentivement. Car en 2024, les choses ont changé. La technologie qui permet à votre site web de fonctionner était autrefois obsolète au bout de cinq ans. Aujourd'hui, elle est plus stable. Ne sautez donc pas tout de suite dans le train du nouveau site web et faites vos devoirs pour d'abord évaluer ce que vous pouvez réutiliser. 

Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.

Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.

Comment iO maintient sa collaboration fructueuse avec Farmaline sur le long terme ? En associant un lien de confiance solide à une synergie efficace entre ses services technologie et marketing.

Découvrez comment nous avons développé une plateforme d’expérience virtuelle qui fait passer l’expérience client au niveau supérieur.

Chez iO, nous travaillons en partenariat avec des acteurs majeurs et des leaders du marché dans les domaines du marketing et de la technologie. L’un de ces partenaires est WordPress, le plus grand système de gestion de contenu (CMS) au monde.  Il y a plusieurs raisons pour lesquelles WordPress est en tête de liste des plateformes CMS. Tout d’abord, la plateforme a beaucoup à offrir à tous ses publics cibles. Dans ce blog, nous dressons la liste de ses principaux atouts pour les spécialistes du marketing.

Pour Prowise, spécialiste des écrans interactifs et des logiciels éducatifs, iO a conçu un nouveau site web WordPress complété par une nouvelle voix de marque et un nouveau texte.

In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.

Découvrez comment iO a rendu les sites web et le portail de High Profile Locaties plus faciles à gérer, à trouver et plus évolutifs. Lisez ce case.

L'IA est-elle le grand méchant loup comme certains le prétendent ? Attend-elle tapie de prendre notre place d'expert en marketing de contenu ? Une chose est sûre : l'intelligence artificielle n'est pas un effet de mode. Elle est là pour durer, et c'est à nous de nous adapter. Chez iO, nous recherchons toujours de nouvelles façons de créer de la valeur ajoutée. Et, en la matière, l'IA est moins une solution en soi qu'un moyen d'y parvenir. Dans cet article, nous vous expliquons comment nous utilisons un assistant de rédaction par IA pour rédiger de gros volumes de textes de manière rentable.

Au début du mois, le fondateur de Drupal, Dries Buytaert, est monté sur scène lors de la conférence annuelle DrupalCon North America à Portland (Oregon, USA). Il a présenté ce que certains considèrent comme la plus grande nouvelle Drupal depuis longtemps : l'annonce officielle de Drupal Starshot. En tant que plus grand partenaire Drupal du Benelux, iO vous donne plus d'explications sur ce lancement à venir.

iO et Drupal, c'est une vieille histoire. Nous utilisons le CMS depuis nos débuts, et il n'est pas exagéré de dire qu'il n'a pas de secrets pour nos développeurs. Ces dernières années, le marché des CMS a énormément évolué et de nouveaux systèmes ont poussé comme des champignons. Et, même si beaucoup d'entre eux n'ont pas survécu, il existe encore aujourd'hui un grand nombre de nouveaux systèmes de gestion de contenu. Une situation inhabituelle pour Drupal mais, avec l'annonce de Drupal Starshot, la réponse est enfin arrivée.

In our increasingly digital world, accessibility is more important than ever. This whitepaper highlights why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 25% of the European population having some form of disability, it is essential to design inclusive digital products.

For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.

How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.

Le fait qu'une expérience digitale sans heurt soit cruciale pour les consommateurs n'est pas nouveau - chacun de nous en fait l'expérience quotidiennement lorsque nous utilisons des applications ou passons des commandes en ligne. Moins connue, mais tout aussi essentielle : l'expérience partenaire (PX). En particulier pour les institutions financières (telles que les banques, les assureurs ou les sociétés de paiement), une PX transparente est inestimable. Friso Geerlings, Technology Director chez iO, explique pourquoi, et comment sécuriser celle-ci.

XM Cloud est le CMS du nouveau DXP composable de Sitecore. Il s’agit d’un développement de leur CMS original, mais avec des différences notables. C’est un SaaS dont la maintenance est plus simple. Il est plus rapide et plus facile à développer, et aussi beaucoup plus facile à utiliser pour les éditeurs de contenu, tout en étant toujours aussi puissant et polyvalent qu’auparavant. Ainsi, lors du lancement d’une nouvelle implémentation Sitecore, le choix de XM Cloud par rapport à la plateforme DXP d’origine est une évidence. Mais qu’en est-il de la migration de votre implémentation existante vers XM Cloud ? Il n’y pas de trajet de mise à niveau fixe, et votre position de départ aura une grande influence sur le chemin que vous souhaitez emprunter, ainsi que sur les considérations commerciales qui sous-tendent une telle migration. Dans cet article, je partage avec vous mon point de vue sur les principales différences, les défis, les avantages, les préoccupations et les approches possibles pour un trajet de migration, ainsi que tout ce que vous devez savoir et prendre en compte avant de vous embarquer dans ce voyage.

Pour cette entreprise, nous avons migré plus de 200 sites web vers un set-up standardisé, en combinant notre expertise et l’IA. Découvrez comment en lisant ce case.

In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.

In an increasingly digital world, accessibility is more important than ever. This whitepaper will show you why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 32.2% of the Dutch population having some kind of disability, it is essential that you design inclusive digital products. This whitepaper explores:

Découvrez comment iO a aidé Imperial à se transformer en une marque alimentaire prête à relever les défis du futur.

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.

With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way. 

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.

Drupal a récemment lancé la dernière version de son CMS incontournable : Drupal 11. En tant que partenaire certifié de Drupal, notre équipe Drupal de 130 personnes est impatiente de travailler avec cette version et d'aider les entreprises à l'utiliser. Drupal 11 offre une multitude de nouvelles fonctionnalités qui améliorent l'UX, augmentent les performances et rationalisent les processus de développement.

Lorsque vous recherchez quelque chose sur Internet, pour quelle raison le faites-vous ? Souhaitez-vous recueillir des informations, vous renseigner sur un produit particulier ou peut-être acheter quelque chose ? Il va de soi que vous espérez obtenir des résultats qui correspondent le plus possible à cette raison. L'intention avec laquelle une personne effectue une recherche est un facteur crucial pour Google et les spécialistes du marketing.

With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way. 

Comment développer un concept retail digital international qui fasse passer l'expérience client à la vitesse supérieure ?

Avec le lancement récent d'iOS 18, le service de messagerie Rich Communication Service (ou RCS) est enfin largement disponible. Cela peut avoir un impact considérable sur la façon dont les marques et les spécialistes du marketing communiquent avec leurs client·e·s. Dans cet article, nous nous penchons sur les tenants et les aboutissants du RCS et nous expliquons pourquoi, chez iO, nous sommes convaincu qu'il offrira de meilleures expériences.

With over fifty new features every month, the HubSpot express train shows no signs of slowing down. Last month at the annual INBOUND event in Boston, you could explore all the latest updates and get an exclusive preview of the roadmap for the coming year. Couldn't make it? Sign up quickly for our free webinar to get a concise overview of all the highlights from INBOUND '24.

The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens. 

Discover how a composable architecture provides the flexibility to quickly respond to market changes and deliver an exceptional customer experience.

Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.

How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.

There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.

Discover how prioritising accessibility can transform digital presence and drive business success.

A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape.    Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever.  Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them.   After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands. 

As a digital marketing professional, you know customer experience is all about planning. But with the digital world getting more complex by the day, what should you focus on in 2025? Which processes will be most affected by artificial intelligence?   Sign up for our webinar to learn how your organization can prepare for AI's impact on tomorrow’s customers' experiences. 

Naviguer dans le paysage MarTech en pleine expansion peut se révéler déroutant, mais avec une stratégie claire et une approche ciblée, vous pouvez construire un stack MarTech efficace qui booste vos succès marketing.

An overwhelming array of marketing technology choices often leads to a fragmented and inefficient MarTech stack. Discover how to optimise your stack, strengthen integrations, and build a future-proof MarTech strategy.

For many organisations, their digital platform is essential infrastructure: a versatile technology foundation on which they can build and run their digital operations. With a strong and flexible digital platform, you can stay ahead of your competitors by providing your customers with the best user experience that fits seamlessly with your business goals. But how do you ensure that your platform helps you to really make a difference?

Discover how iO improved the user experiences on the Maastricht University corporate website with the right information only a click away for both students and staff. Read the case.

This article was originally published on marketingreport.nl  IO’s Evelyne Berden, Domain Lead Marketing Automation, and Jolien Struyf, Team Lead Marketing Automation travelled to Boston in the United States to attend the HubSpot INBOUND conference between 18 and 20 September. This conference focuses on the latest developments in marketing, sales, AI and customer experience. They spoke to Marketing Report about their experiences and everything they learned at INBOUND. 

Do your customers know that they can find what they are looking for on your website easily? Conversational search, supported by an AI chatbot, makes it possible for your visitors to navigate your content seamlessly. The result? Better customer experiences. Introducing new technology such as conversational search can be challenging and is never without risk. In this webinar, we will take you through the ins and outs, to ensure that you and your organisation can get the best out of this innovation.

From 13,000 to 850 pages: discover how the Municipality of Amstelveen & Aalsmeer website simplification improved online services. Read the case.

Drupal’s latest release couldn’t go unnoticed at iO. Our developers gathered for a dedicated launch party to explore how this update would better support them in delivering projects for our clients. Maarten Heip, Drupal Lead at iO, wrote this reflection following the release of Drupal CMS 1.0.

Do your colleagues know how to demonstrate the business value of a Customer Data Platform (CDP) convincingly? Building a strong business case is essential for justifying investment in a CDP. After all, a successful implementation leads to better customer insights, more personalised experiences, and increased revenues. But where do you start? In this webinar, we will take you through the process step by step, so that your team and your organisation can take full advantage of this technology.  

What do your customers expect from you in 2025? How are emerging technologies like AI and major branding trends influencing their behaviour? Let us inspire you as we unpack the biggest insights from CES 2025 in Las Vegas, the world’s leading tech conference. This webinar will help you understand what’s driving customer behaviour and expectations in a rapidly evolving landscape – and how to adapt your strategy so you can meet these challenges. 

La pression en faveur de la numérisation est intense : même les petites et moyennes entreprises ne peuvent se permettre de rester à la traîne. Mais sans responsable IT et avec des budgets limités, la révolution digitale semble une perspective lointaine... Vraiment ? Dans ce blog et dans notre white paper, nous vous expliquons pourquoi cela n’est pas entièrement vrai.

Vous êtes chargé·e de fournir un contenu personnalisé sur plusieurs canaux ? Vous êtes constamment confronté·e à des délais non respectés ou à des messages incohérents ? Découvrez comment l’automatisation permet de relever ces défis et de transformer votre stratégie de contenu.

Pour avoir un véritable impact, les services publics doivent s’adresser aux citoyen·ne·s de manière plus personnelle et efficace. L’événement interactif GOv FORWARD offre une plateforme pour des réflexions menant à des expériences centrées sur les citoyen·ne·s. Des services publics aux expériences humaines, et de la politique à l’engagement concret : découvrez des idées pratiques pour créer, ensemble, des solutions ayant un impact réel sur les citoyen·ne·s. 

Data-driven marketing offers the opportunity to target your audience in a more precise and effective way, on every channel and at every touchpoint. To take advantage of these opportunities, everyone in your organisation needs to have access to consistent and accurate customer data. In this white paper, you'll learn how Customer Data Platforms (CDPs) address this challenge and help your business put your customers at the heart of everything you do.