Upgrade to Drupal 10 with ease

Nombreuses sont les grandes organisations qui éprouvent des difficultés à choisir un CMS. Les sites web d'envergure nécessitent de nombreuses fonctionnalités qui ne sont pas intégrées dans tous les systèmes. Chez iO, nous préférons Drupal, l'une des plateformes CMS open-source les plus populaires auprès des multinationales. Drupal offre de nombreux avantages aux grandes organisations et entreprises, comme BMW, Motorrad, l'IFFR ou l'université de Maastricht. Nous les partageons avec vous dans cet article.

Today consumers expect a consistent and personalised experience with relevant cross channel content. This might be buying suggestions, waiting room screens, personalised playlists and viewing tips. In terms of technology, this is often based on a DXP - digital experience platform. In a DXP, content is stored centrally so that it can be presented from one channel-dependent point, tailor-made and potentially even personalised. Over the last decade Drupal - originally a content management system - has evolved into a digital experience platform (DXP). What can Drupal DXP do for your customers’ digital experience today?

Multi-site brand platforms are the way to go when managing a lot of content in an orderly manner. For such a platform, you obviously need a CMS. And that's exactly where Drupal comes in. Here’s why Drupal is an excellent choice for multi-site brand platforms too!

Drupal a récemment lancé la dernière version de son CMS incontournable : Drupal 11. En tant que partenaire certifié de Drupal, notre équipe Drupal de 130 personnes est impatiente de travailler avec cette version et d'aider les entreprises à l'utiliser. Drupal 11 offre une multitude de nouvelles fonctionnalités qui améliorent l'UX, augmentent les performances et rationalisent les processus de développement.

iO a procédé à la refonte du site de l'université de Tilburg dans Drupal pour proposer un CMS intuitif pour ses employés et étudiants.

La plateforme web de l'IPI propose une vaste gamme d'applications qui ont permis de digitaliser ses activités et à gagner en efficacité.

En convertissant le site web de l'IFFR en une plateforme de streaming interactive, iO a permis au Festival international du film de Rotterdam d'avoir lieu malgré les restrictions sanitaires.

Découvrez comment une nouvelle plateforme Drupal 9 a offert une meilleure expérience et une augmentation de l'engagement des utilisateurs du site Bien de chez nous.

iO - Mise à jour et implémentation d’une navigation interactive sur des touchscreens HD pour les visiteurs du centre commercial Wijnegem - Shop Eat Enjoy.

Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence. 

Créer une plateforme cohérente : Le rebranding et la refonte du site d'Assuralia pour une meilleure expérience utilisateur Lire l'article ici.

iO a développé un site web et un configurateur orienté UX pour et avec Suzuki Belgique. Lisez tous les détails dans cet article.

Découvrez comment nous avons développé une plateforme d’expérience virtuelle qui fait passer l’expérience client au niveau supérieur.

Brussels Airport : découvrez dans ce case comment iO est devenu une véritable extension de l'aéroport.

iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.

Développez des plateformes web simples et complexes dans Drupal, le CMS open source d'origine belge.

Renforcez vos ambitions technologiques grâce à une stratégie approfondie qui tient compte du budget et de l’évolutivité. Découvrez comment nous pouvons vous aider.

Do you want to elevate your municipality's digital services? Save the date and join us on November 25th to discover how you can use digital tools work more efficiently  and better serve the residents and businesses in your municipality.

With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way. 

With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way. 

Sitecore's Digital Experience Platform intelligently brings content, commerce and data together in an optimal digital experience. With a rich set of tools and functionalities, Sitecore offers a mature solution at enterprise level. In practice, however, exploiting the full potential of Sitecore can sometimes be challenging. As an organisation, how do you get the most out of your Sitecore platform? In this article you will find practical tips that you can use immediately.

Are you looking for a CMS that is future-proof? Need a platform that can grow together with your organisation? Drupal is a good choice!

Il est essentiel de rester à jour pour assurer la sécurité et le bon fonctionnement de votre site web. C'est particulièrement important pour les systèmes CMS tels que Drupal. Une maintenance et des mises à jour régulières sont indispensables pour garantir la sécurité et la fluidité d'un site. Le moment est venu de tout savoir sur le passage à Drupal 10 - la version la plus récente, la plus sûre et la plus cool de Drupal à ce jour.

Traditional CMS systems have been around since the early days of web development. Those platforms were then developed to store and present content - such as text, images, and videos. This approach bundles everything in one big silo: content, HTML, CSS, and so on. This made it impossible to reuse the content in that silo, since it was stuck in specific code snippets. Now that organisations no longer simply post content on web pages, there’s a need for a more flexible solution. Headless is the answer!

Drupal as a CMS is very popular with the many large organisations around the world that use it. With over 15 years of experience, our Drupal specialists create powerful and diverse custom digital experiences. But what exactly is Drupal and what can you use it for? Read everything you need to know about Drupal here.

In this episode of the Infinite Opportunities podcast, Tom Van Mierlo (Digital Strategist & Partner iO), Maarten Heip (Drupal Lead iO), and Dries Buytaert (Founder Drupal & Acquia) talk about chess, the evolution towards composable architecture, low-code and no-code development, and the future of the popular open source CMS.

“Refresh your website every five years.” Sound familiar? Well, listen carefully. Because in 2024, things have changed. The tech keeping your website up and running used to be out-of-date after five years. But now, it’s become more stable. So, don’t jump on the new website bandwagon just yet, and do your homework to see what you can repurpose first.

Au début du mois, le fondateur de Drupal, Dries Buytaert, est monté sur scène lors de la conférence annuelle DrupalCon North America à Portland (Oregon, USA). Il a présenté ce que certains considèrent comme la plus grande nouvelle Drupal depuis longtemps : l'annonce officielle de Drupal Starshot. En tant que plus grand partenaire Drupal du Benelux, iO vous donne plus d'explications sur ce lancement à venir.

iO et Drupal, c'est une vieille histoire. Nous utilisons le CMS depuis nos débuts, et il n'est pas exagéré de dire qu'il n'a pas de secrets pour nos développeurs. Ces dernières années, le marché des CMS a énormément évolué et de nouveaux systèmes ont poussé comme des champignons. Et, même si beaucoup d'entre eux n'ont pas survécu, il existe encore aujourd'hui un grand nombre de nouveaux systèmes de gestion de contenu. Une situation inhabituelle pour Drupal mais, avec l'annonce de Drupal Starshot, la réponse est enfin arrivée.

Navigating the rapidly expanding MarTech landscape can be overwhelming, but with a clear strategy and focused approach, you can build an effective MarTech stack that drives your marketing success.

Nous avons mis en place une plateforme intuitive et solide avec Volvo, afin de créer une histoire de marque claire. Découvrez le fruit de notre collaboration !

iO a développé une stratégie multi-site dans le CMS Drupal pour la province d'Utrecht et toutes ses sous-marques, avec un code source unique.

Découvrez comment iO a collaboré avec Longfonds et Long Alliantie pour créer une plateforme communautaire afin d'aider les personnes souffrant de COVID-long.

With a complete makeover of the web platform kanker.nl, iO helped (ex-) patients and their loved ones to find the information they need, and made knowledge sharing effortless in an engaged community.

Les experts d'iO ont aidé l'association des médecins généralistes des Pays-Bas a lancer un site fiable pour leurs patients.

iO developed a new brand experience website for Looye Kwekers with attractive content and a comprehensive content strategy.

Nous avons développé une plateforme d’e-commerce personnalisée pour Délidis, fournisseur de produits frais en B2B, et ses clients finaux. Apprenez-en plus sur ce projet.

Nous avons aidé Carglass, le spécialiste de la réparation de parebrises, à développer une marque employeur pour les candidats et les employés. Apprenez-en plus ici.

Nous avons aidé le spécialiste de l'événementiel Orakel à améliorer l'expérience de ses utilisateurs et la gestion de sa boutique en ligne et de son site web. Découvrez ce cas.

Découvrez notre collaboration avec Havep, le leader européen des vêtements de travail produits de manière durable et respectueuse de l'environnement.

Lisez la suite du rebranding du cabinet d'avocats Argo et découvrez l'ensemble des solutions digitales que nous avons utilisées pour y parvenir.

En pleine crise sanitaire en 2020, Fedustria et iO ont collaboré à une campagne réussie, avec une maison parlante comme icône.

iO a aidé la caisse d'allocations familiales à redesigner son site web dans le but de rendre les informations plus accessibles et plus faciles à gérer. Apprenez-en plus ici.

Our developers built an improved digital UiTinVlaanderen with a headless CMS and GraphQL layer. Read how we bring omnichannel ambitions online.

iO a développé une nouvelle plateforme digitale pour aider Immoscoop à conquérir le marché immobilier belge et à défier le statu quo. Lisez notre article pour en savoir plus sur ce projet.

Le propane en tant que source d'énergie avait besoin d'être reconnu, plus particulièrement par tous ceux qui vivaient hors réseau. Nous avons géré cela pour le spécialiste du gaz Primagaz, avec des campagnes créatives à 360° - à la fois en ligne et hors ligne. Découvrez l'article !

How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iO

Hoppin est une nouvelle plateforme pour le Gouvernement flamand, axée sur la mobilité flexible. Découvrez comment nous avons aidé à lancer la plateforme.

En 60 fenêtres historiques, le Canon de Flandre reflète la culture flamande. Nous en avons créé le site web interactif.

Améliorer la gestion du contenu numérique des sites web de D'Ieteren Automotive ? Lire l'article complet ici ;

YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.

Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.

Comment faire passer en ligne une histoire claire qui génère du trafic vers votre site web quand vous représentez plusieurs entreprises ? Découvrez-le en lisant ce case.

Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.

Pour Prowise, spécialiste des écrans interactifs et des logiciels éducatifs, iO a conçu un nouveau site web WordPress complété par une nouvelle voix de marque et un nouveau texte.

Découvrez comment iO a aidé Imperial à se transformer en une marque alimentaire prête à relever les défis du futur.

Brussels Airport : zoom sur les différentes plateformes développées par iO pour une expérience passager ultime.

What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.

Avec Sanity, nous offrons des outils de premier ordre, flexibles et puissants pour la gestion et la diffusion de contenu.

Avec iO, votre partenaire Sitecore, vous touchez le bon public sur les bons canaux. Contenu, personnalisation et e-commerce réunis sur une même plateforme.

Avec iO, votre partenaire Sitecore, vous touchez le bon public sur les bons canaux. Contenu, personnalisation et e-commerce réunis sur une même plateforme.

Avec iO, votre partenaire Sitecore, vous touchez le bon public sur les bons canaux. Contenu, personnalisation et e-commerce réunis sur une même plateforme.

Avec iO, votre partenaire Sitecore, vous touchez le bon public sur les bons canaux. Contenu, personnalisation et e-commerce réunis sur une même plateforme.

Le CMS Umbraco est facile d'utilisation, pris en charge par tous les navigateurs et complètement personnalisable. Découvrez comment nous travaillons avec ce CMS en tant que partenaire Gold d'Umbraco.

Avec le CMS headless Storyblok, vous pouvez rapidement créer des expériences digitales pertinentes. Nos experts sont là pour vous y aider.

As a content management system (CMS), HubSpot is a reliable and easy-to-use solution for your company's website. In this webinar, Joeri Claes, our Interactive Studio team lead, lists all the benefits.

The world is evolving faster than ever. Consumers and stakeholders expect more and more flexibility from companies and organisations. As a result, you need IT solutions that can grow with you.

In a world where customers are finding their products online at an increasing rate, it’s impossible to ignore e-commerce. Moreover, we’ve become so demanding that businesses need to be able to continuously evolve and improve the user experience. But not every system is equipped to grow along with you in a world that moves at warp speed. Shopware 6 is.

Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change?  For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new? 

In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.

For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.

A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape.    Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever.  Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them.   After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands. 

Today, the number of touchpoints and the customer expectations that are associated with them continue to grow unabated. Regardless of the device or the channel, the customer experience should be easy and pleasant, just like in the model omnichannel strategy. The main challenge here is how do you tailor your content across all channels and realise elegant personalisation? This requires flexibility, innovation, and strength – exactly what headless CMS is.

If you're even remotely interested in digital marketing or sales, you've likely heard of HubSpot – the renowned all-in-one technology powerhouse. But there's a gem within its suite that deserves a spotlight: the CMS Hub. Here's why it should be on your radar for managing your website's content.

Ever more organisations have been making the shift towards headless when building their new online platforms. At iO we used the combination of the Storyblok CMS and Next.js to create a total brand experience for furniture brand Pode’s new website. In this article, we will tell you why and how.

Umbraco is a user-friendly CMS with an exceptional focus on content management. Today's marketing demands more: we want to show individual users content that is precisely tailored to their specific context, needs, and moment in the customer journey.

Flexible scalability, the right toolbox for business logic, the availability of specialists, data-driven work and appealing pricing. These are some of the reasons why companies are increasingly turning to public cloud integration platforms to build their business and integration layer – better known as iPaaS (Integration Platform as a Service). Like Microsoft’s Azure Integration Services (AIS), for instance. Technology Director Friso Geerlings zooms in on the power and practicality of Azure, especially for business integration and processes.

Choosing the right digital partner for your Umbraco platform is an important step in realising your online goals. Want to make an informed choice, but are uncertain about what you should prioritise? We are here to help you.

Safety, performance, scalability and user-friendliness. That is what WordPress is all about and why iO is proud to call itself a WordPress partner. Many of our larger websites and applications run on the open-source platform. And that won’t change anytime soon. Discover why and how we use WordPress to support our clients as best as we can.

Depuis que Google Optimize a fermé ses portes en octobre 2023, vous vous demandez peut-être où trouver des outils de test A/B fiables. Sachez que vous n'êtes pas seul. Chez iO, nous avons investigué pour trouver les meilleures alternatives : des solutions de test A/B qui se distinguent par leur innovation et leur efficacité. Ce guide est le fruit de notre expertise et vous propose une sélection simplifiée d'outils qui promettent de combler le vide laissé par Google Optimize et d'améliorer vos stratégies de marketing digital.

Chez iO, nous travaillons en partenariat avec des acteurs majeurs et des leaders du marché dans les domaines du marketing et de la technologie. L’un de ces partenaires est WordPress, le plus grand système de gestion de contenu (CMS) au monde.  Il y a plusieurs raisons pour lesquelles WordPress est en tête de liste des plateformes CMS. Tout d’abord, la plateforme a beaucoup à offrir à tous ses publics cibles. Dans ce blog, nous dressons la liste de ses principaux atouts pour les spécialistes du marketing.

XM Cloud est le CMS du nouveau DXP composable de Sitecore. Il s’agit d’un développement de leur CMS original, mais avec des différences notables. C’est un SaaS dont la maintenance est plus simple. Il est plus rapide et plus facile à développer, et aussi beaucoup plus facile à utiliser pour les éditeurs de contenu, tout en étant toujours aussi puissant et polyvalent qu’auparavant. Ainsi, lors du lancement d’une nouvelle implémentation Sitecore, le choix de XM Cloud par rapport à la plateforme DXP d’origine est une évidence. Mais qu’en est-il de la migration de votre implémentation existante vers XM Cloud ? Il n’y pas de trajet de mise à niveau fixe, et votre position de départ aura une grande influence sur le chemin que vous souhaitez emprunter, ainsi que sur les considérations commerciales qui sous-tendent une telle migration. Dans cet article, je partage avec vous mon point de vue sur les principales différences, les défis, les avantages, les préoccupations et les approches possibles pour un trajet de migration, ainsi que tout ce que vous devez savoir et prendre en compte avant de vous embarquer dans ce voyage.

Nous avons développé une app pour la communauté d'utilisateurs et clients de Big Green Egg afin qu'ils interagissent avec leur marque préférée de barbecue.

Ismar Healthcare aide les professionnels de la santé à perfectionner leurs connaissances. Nous avons aidé Ismar à être encore plus efficace dans ce domaine. Découvrez comment !

Les experts d'iO ont aidé Damen Shipyards dans sa transformation digitale pour créer une expérience de marque forte et cohérente.

Case : une expérience utilisateur fluide grâce à une plateforme e-commerce headless prête pour l'avenir.

La plateforme web Studiekeuze123 aide les futurs étudiants à choisir la filière qui leur convient, grâce à des informations fiables et des outils pratiques.

L’an dernier, nous avons développé coronalongplein.nl. L’étape suivante ? Une nouvelle stratégie digitale et le lancement du nouveau site web.

iO a aidé Nutricia Worldwide à créer une infrastructure digitale pour gérer du contenu pour plus de 45 pays, et proposer du lait maternité à tous ceux qui en ont vraiment besoin.

Pour BNP Paribas, a iO a développé une plateforme web, une application et une plateforme d'intégration.

Pour EDCO, iO a développé une plateforme de commerce Magento omnichannel et B2B, et un système PIM.

Pour l'éditeur Zwijsen, nous avons développé une nouvelle plateforme en ligne qui fait office de site web, de webshop et d'outil de vente. Lisez la suite.

Avec Acco, iO a développé une plateforme d'apprentissage digitale et un LTI personnalisé pour améliorer le partage des connaissances et l'interaction entre les enseignants et les étudiants.

Faut-il un visa pour votre destination de rêve ? Le camping sauvage est-il autorisé ? Le Gouvernement fédéral belge avait disséminé toutes ces informations sur de nombreux sites web. iO les a réunies sur une seule plateforme.

Pour le géant de l’alimentaire Vandemoortele, nous avons créé une plateforme Drupal qui inspire et soutient divers publics grâce à un contenu personnalisé. Apprenez-en plus ici.

iO a réécrit tout le contenu pour le lancement de la marque Odido. Ils ont également réalisé la migration du contenu vers le nouveau site web. Vous vous demandez comment ? Découvrez-le sans attendre.

Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.

Comment iO maintient sa collaboration fructueuse avec Farmaline sur le long terme ? En associant un lien de confiance solide à une synergie efficace entre ses services technologie et marketing.

Découvrez comment iO a rendu les sites web et le portail de High Profile Locaties plus faciles à gérer, à trouver et plus évolutifs. Lisez ce case.

Comment développer un concept retail digital international qui fasse passer l'expérience client à la vitesse supérieure ?

Nouvelles technologies, internet des objets et preuves de concept. Découvrez comment iO introduit des innovations à l'aéroport.

iO a aidé Landal Greenparks à créer une expérience d'accueil qui intègre un service personnalisé à la commodité digitale.

Un crédit flexible, sans carte mais avec tous les avantages omnichannel d'une carte de crédit.

Découvrez comment iO peut vous aider à booster votre e-commerce grâce à une plateforme Shopify sur mesure. Nous fournissons un soutien complet, de la technologie au marketing, garantissant une croissance et des conversions optimales.

Que peut faire iO pour les administrations publiques ? Fournir des services digitaux intégrés sécurisés, accessibles et utiles pour les citoyens.

Nous vous aidons à développer, tester et améliorer vos services et produits grâce au service design, tout en améliorant l'expérience de vos utilisateurs.

Un stack martech qui évolue avec votre organisation : ce dont vous avez besoin pour faire la différence.

Ajoutez du fun à vos campagnes avec des mini-jeux interactifs. Ainsi, vous faites plaisir à votre public tout en collectant de précieuses données !

Advice on the right CMS? Or rather looking for CMS development, migration or webmastering? For everything you have come to the right place at iO.

La présence digitale des entreprises est cruciale. Nos experts vous aident à concevoir, développer et optimiser un site internet sur mesure selon vos besoins.

Say goodbye to merge days, manual bug fixing and code flaws as a developer — and opt for continuous and automated development.

Un contenu accrocheur, impeccable et sur mesure grâce aux copywriters et rédacteurs web d'iO. Élargissez votre portée, captivez vos lecteurs et augmentez votre taux de conversion.

Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.

Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts.   Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.

Watch the webinar now.

How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.

With over fifty new features every month, the HubSpot express train shows no signs of slowing down. Last month at the annual INBOUND event in Boston, you could explore all the latest updates and get an exclusive preview of the roadmap for the coming year. Couldn't make it? Sign up quickly for our free webinar to get a concise overview of all the highlights from INBOUND '24.

Discover how a composable architecture provides the flexibility to quickly respond to market changes and deliver an exceptional customer experience.

How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.

Discover how prioritising accessibility can transform digital presence and drive business success.

A strategic step-by-step plan that drives results.Powered by HubSpot & iO 

As a digital marketing professional, you know customer experience is all about planning. But with the digital world getting more complex by the day, what should you focus on in 2025? Which processes will be most affected by artificial intelligence?   Sign up for our webinar to learn how your organization can prepare for AI's impact on tomorrow’s customers' experiences. 

A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.

Microservices, API-first, Cloud-native SaaS and Headless have secured their place ​​in the business world. These concepts have existed in their own right for some time and are already fairly well known, but the umbrella term MACH is new. Will it soon be mentioned in the same breath as Cloud and SaaS? And when will it be worth investing in it? Find out in this white paper.

A headless platform offers a lot of new possibilities for companies. It fits into a digital landscape that connects your customers with your business processes. But what exactly does it mean? And can your company handle the complexity of headless systems? In this white paper we will separate the facts from the fiction and guide you through your first steps in the headless world.

SEO, or Search Engine Optimisation, is omnipresent and indispensable to the modern marketer. Because paid ads are fleeting, because you always want to findable, or because up to 80% of internet users don’t look beyond the first page of search results. This includes a wide range of factors, from your website structure to the content and links.

AI language models, better known as Large Language Models, such as ChatGPT are hot. For some, they are a fine piece of pastime, for others an important tool to achieve business goals – not in the least for SEO and SEA. As they gain plenty of popularity, the complexity of the picture is also becoming clear, just the capabilities of AI. It becomes important to fully understand their potential, and their limitations, before you start working with them.

Globally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen.  In this white paper, we take you through five common pitfalls in digital transformation and give advice on how to avoid them. 

Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).

In our increasingly digital world, accessibility is more important than ever. This whitepaper highlights why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 25% of the European population having some form of disability, it is essential to design inclusive digital products.

In an increasingly digital world, accessibility is more important than ever. This whitepaper will show you why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 32.2% of the Dutch population having some kind of disability, it is essential that you design inclusive digital products. This whitepaper explores:

Instead of depending on one big software suite, the ‘composable approach’ enables organisations to customise their IT infrastructure by selecting and integrating the most suitable components for their specific needs. However, composable is not a universal solution. In this whitepaper we break down the composable concept, explain the core principles and its potential impact on your organisation’s digital ecosystem. We help you determine a realistic timeframe for transitioning to a composable architecture and evaluate whether your business is ready to embrace composability. Finally, we explore diverse migration strategies for a smooth and seamless transition.

Your brand has to compete with an unprecedented number of messages and stimuli for attention. To stand head and shoulders above the rest, it is essential to offer distinctive customer experiences. And that starts with a deep understanding of customer experiences.

AI is everywhere. The challenge is how to make it tangible.   It is no longer just about the technology, but about the business value and integration into processes. In this white paper we take you through the developments that affect your business and revenue. 

A good website is never finished, in the same way that your company is ever finished. A website is alive. That is why companies renew their websites either partially or completely every few years. We call this a website migration. If you don’t develop your website or development isn’t executed properly, you can potentially lose up to 80% of your organic traffic. Fortunately, implementing a well-planned and executed website migration means your website can retain its SEO value – and your business will continue to grow afterwards. Read this blog post to find out how that works.

User experience is an increasingly high priority for brands and organisations. Unfortunately, there are many misconceptions and persistent myths about UX. What are they, how can you refute them and perhaps most importantly: how can you, as a brand, do things differently – read: better –? This article will explain how you can do all of this.

With Hubspot's CMS Hub, anyone can set up a mini-website for free. The website is easy to manage and maintain, and access to HubSpot's Sales, Marketing, and CRM tools is included for free. All in one platform, to grow your business and create personalised omnichannel experiences.

In 2018, the General Data Protection Regulation came into effect. These European regulations caused quite the uproar in their day, yet sometimes they are still an afterthought. But nearly every organisation handles personal data. Are you collecting email addresses for a newsletter? Do you have a customer database? Do you have a contact form on your website? Then you need to adhere to these privacy regulations.

Did you know that there are 2 million people with a disability in the Netherlands? For a lot of these people digital accessibility matters, and from 2025, it will be mandatory for all organisations in the Netherlands to provide digital content that is accessible. In this blog we will tell you what digital accessibility is, why it is important, and what tools you need to get started with digital accessibility.

Avid advertisers might already know, but for those who don’t: Google is discontinuing Similar Audiences in 2023. Do you feel a mild panic rising in your chest? There’s no need to worry. Read all about the impact of Google’s decision on advertising in this blog.

Digital transformation touches every aspect of a business: people, processes, infrastructure, and customer relationships. Most problems that arise during a transformation process often have their origins in one or more of these aspects. How can you be alert to this?

L’équipe social advertising d’iO s’est rendue au siège de TikTok pour le premier workshop pour agences du Benelux. TikTok est le moteur de recherche de la génération Z et une plateforme innovante qui développe constamment de nouvelles fonctionnalités. Dans cet article, nous mettrons en lumière les idées et les opportunités les plus intéressantes que nous avons apprises. 

Anyone who has tried ChatGPT knows that we are at the dawn of a new era. A lot of businesses want to respond to these developments, but often still regard generative AI as a black box. The complexity and lack of transparency can lead to timidity and restraint, while AI as a technology offers a lot of unique opportunities and possibilities. Do you want your business to get ahead of the curve? Then you have to give AI a try: experiment, learn and apply. Experimentation is the only way to learn how and when AI can deliver value to your business operations.

When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?

Exploring new markets, creating new revenue models, developing new products and solutions: there is consensus in most companies about the need for innovation. But guaranteeing the success of your innovation interventions is not a straightforward process. In this article we share 5 tips that you can use to increase the chances of your innovation process being successful.

Technology is in a constant state of change. The great evolution of recent years has been AI. Today, it's a powerful tool that can radically change the way we solve problems and create value. But how should we really look at AI? And how can we make sure it becomes more than just an empty gimmick?

You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.

Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.

We are standing at the beginning of a new economic era with AI and automation as driving forces. Customer interaction is radically being transformed, and the rise of generative AI heralds one of the biggest revolutions ever. As far as AI is concerned, the near future is still a bit unpredictable, but one thing is certain: companies that really want to make a difference should resolutely opt for a digital strategy built upon resilience, productivity and efficiency. Let’s delve into the five most remarkable AI trends for 2024.

Every new era requires new fuel, and the AI era is no exception. Simply collecting raw data is not enough to effectively utilise generative AI – you also need to process and interpret the data. The vector database bridges the gap between data and AI, enabling valuable output and optimal customer experiences. In this article in our ‘Get a taste of AI’ series, you will learn how vectors work and gain the tools to apply them in your daily practice. The term “vector” may not be familiar to the general public, but its impact certainly is. Vectors provide more accurate results and recommendations in search engines and recommendation engines, improving the user experience. They add context and relevance, making the difference between a positive and a negative experience. But how does this work exactly? And how can your organisation leverage vectors for AI?

Are you tired of all the grand promises surrounding AI? Do trends come and go without leaving a lasting impact? Are you yearning for a down-to-earth answer to the question, "What can I truly gain from AI in my daily work?" Our Art Director and AI pioneer, Gijs guides you in this blog interview.  Why can he only guide you? Because there's no one-size-fits-all approach. AI is tailor-made, but it can significantly simplify and enhance your work. Within minutes, promises Gijs, you can achieve powerful mass production. His practical tips might just transform your daily workflow or, at the very least, encourage you to rethink it. Discover how in this interview. 

From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.

L'IA est-elle le grand méchant loup comme certains le prétendent ? Attend-elle tapie de prendre notre place d'expert en marketing de contenu ? Une chose est sûre : l'intelligence artificielle n'est pas un effet de mode. Elle est là pour durer, et c'est à nous de nous adapter. Chez iO, nous recherchons toujours de nouvelles façons de créer de la valeur ajoutée. Et, en la matière, l'IA est moins une solution en soi qu'un moyen d'y parvenir. Dans cet article, nous vous expliquons comment nous utilisons un assistant de rédaction par IA pour rédiger de gros volumes de textes de manière rentable.

Le fait qu'une expérience digitale sans heurt soit cruciale pour les consommateurs n'est pas nouveau - chacun de nous en fait l'expérience quotidiennement lorsque nous utilisons des applications ou passons des commandes en ligne. Moins connue, mais tout aussi essentielle : l'expérience partenaire (PX). En particulier pour les institutions financières (telles que les banques, les assureurs ou les sociétés de paiement), une PX transparente est inestimable. Friso Geerlings, Technology Director chez iO, explique pourquoi, et comment sécuriser celle-ci.

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.

Lorsque vous recherchez quelque chose sur Internet, pour quelle raison le faites-vous ? Souhaitez-vous recueillir des informations, vous renseigner sur un produit particulier ou peut-être acheter quelque chose ? Il va de soi que vous espérez obtenir des résultats qui correspondent le plus possible à cette raison. L'intention avec laquelle une personne effectue une recherche est un facteur crucial pour Google et les spécialistes du marketing.

Avec le lancement récent d'iOS 18, le service de messagerie Rich Communication Service (ou RCS) est enfin largement disponible. Cela peut avoir un impact considérable sur la façon dont les marques et les spécialistes du marketing communiquent avec leurs client·e·s. Dans cet article, nous nous penchons sur les tenants et les aboutissants du RCS et nous expliquons pourquoi, chez iO, nous sommes convaincu qu'il offrira de meilleures expériences.

The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens. 

Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.

There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.

How fast can you launch new products and services, scale up or scale down sales channels, or provide a better customer experience? The technical complexity of a business often determines its innovation speed. We look at how to transform the 5 key blockers in technology into accelerators for your business. Expert:Raymond Muilwijk, Center of Excellence Lead Technology

Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.

Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.

From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.

Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.

In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.

Découvrez comment nous avons conservé la personnalité régionale de Made in, même avec un contenu transrégional. Un aperçu personnalisé et des intégrations utiles  !

The Lifelong Learning Program by Kemin is an employee development initiative, designed to support colleagues and partners in their personal and professional growth.

L'industrie automobile, ringarde ? Pas chez iO ! Découvrez comment nous avons mis en place une nouvelle boutique en ligne pour Pacauto.

Find out how iO successfully used Drupal to develop the Vlaanderen Vakantieland website.

With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.

Une app personnalisée axée sur le client qui planifie automatiquement la solution la plus efficace et permet d'établir des rapports rapides. En savoir plus.

Lisez comment nous avons, avec le groupe Brunswick, créé une image de marque complète et une stratégie de mise sur le marché afin de lancer la nouvelle marque Navan. 

Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.

Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.

Pour BNP Paribas, a iO a développé une plateforme web, une application et une plateforme d'intégration.