Event-triggered multichannel marketing

Download the whitepaper

Today, many multichannel marketers are applying event-triggered tactics to multichannel marketing techniques, such as social marketing, mobile marketing, inbound calls, lead management, direct mail email marketing and even the Internet of Things.

In this whitepaper:

how to identify specific events
determine types of trigger for process creation
approaches to monitor and detect events
optimize event-triggered marketing
scale, automate and execute triggers

Never stop learning, always keep evolving

An attempt to act on every event quickly becomes unmanageable. Create multiple processes to begin to scale, automate and execute on the event triggers. Marketers should assemble the various roles and skills needed to execute on events. This will mean fitting the skill set within multiple channels to support each event interaction.

Over de auteur/spreker

Glenn Weuts

Marketing Director at iO

Bij iO is Glenn Weuts als Marketing Director helemaal op z’n plek. Overtuigd van de meetbare waarde die Customer Data Platforms (CDP’s) kunnen bieden – in combinatie met z’n diepgaande kennis van data-gedreven marketingstrategieën – haalt hij elke dag weer energie uit het analyseren van klantendata en het bouwen van overtuigende businesscases. Zijn expertise in het kwantificeren van ROI en het optimaliseren van marketingprocessen maakt hem de ideale gids voor bedrijven die willen excelleren in data-gedreven marketing. Zijn output? Advies voor klinkende én meetbare marketingresultaten.