iO Table Talks S1E5 Gertjan Sturm, CMO West-Europa Bosch Siemens Household Appliances

iO Table Talks Podcast Cover - Blenden met Brian

Brian talks with Gertjan Sturm, CMO of Western Europe of BSH Home Appliances (Bosch Siemens) about how AI can contribute to customer service, the importance of human contact, and new business models like Blue Movement.

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Brian mixes a non-alcoholic Raspberry Nojito for Gertjan: 50ml non-alcoholic rum like Lyre's White Cane Spirit, a splash of Soda Water, 6 raspberries, 2 teaspoons sugar, crushed ice, a sprig of mint, a slice of lime.

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Artificial Intelligence Business Strategy Branding Brand & Identity Brand & Communication

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