Case
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brand
Look at this client story
Nice to meet you
We are iO, your
blended agency
blended agency
We blend marketing, technology and creativity because we firmly believe that creating the ultimate customer experience requires a blend of diverse skills to make an impact on our clients' brand and business.
OUR SOLUTIONS
Blending skills
to shape experiences
to shape experiences
Brand, Business & Experience Design
We bring your brand to life, shaping every user's experience while connecting them with your brand and business.
Digital Platforms
We build technology teams, architecture, and platforms from simple to complex, helping you to digitise your services and develop customer loyalty.
Marketing Programs & Campaigns
We reach your target groups on the right channels with the right tone of voice. Accelerating your brand growth through tailor-made full-funnel marketing.
Creation & Content Production
We create content that shapes your brand experience and attracts users. Our experts advise, plan and create photo, audio, text and video content.
Cloud, Data & Integration
We make your IT, data and marketing infrastructure scalable. Integrated with the right cloud partnerships and data setups.
Transformation & Consulting
We support your transformation, deliver CX impact through service design, and develop digital knowledge across your teams.
Driven by talent, powered by expertise
Some of our work
Case
How to future-proof and secure a European dealer intranet?
Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.Look at this client story
Case
How do you make port jobs more appealing?
For Port of Antwerp-Bruges, we brought a brand-new job platform to the market with a creative, multimedia campaign. Read more.Look at this client story
Case
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client story
Case
How do you, as an expert in furniture fittings, digitize your entire ordering process?
Van Hoecke represents sustainable, innovative furniture fittings. To support this, Van Hoecke went off to pursue a 100% digital intake. To do so, we’ve built a platform that seamlessly integrates experience and tools, e-commerce, and content.Look at this client story
Case
How do you create the best possible experience for Brussels Airport travellers?
Brussels Airport: In this case story, read how iO has become an extension of the airport.Look at this client story
Case
How do you optimise a colourful campaign with data?
Gaining insight into the customer journey in a data-driven way with journey miningLook at this client story
Case
How do you bring together half a million visitors and 1.300 accommodations?
Find out how iO successfully used Drupal to develop the Vlaanderen Vakantieland website.Look at this client story
Case
How do you foster respect for human rights through creative campaigns?
Together with Amnesty International, iO works on awareness-raising, creative campaigns that build a world respectful of human rights. Read the case.Look at this client story
Case
How do you make the future of car lighting tangible as a leader in the automotive industry?
Light can be used to communicate and evoke emotion. iO brought Audi together with its ambassadors GOOSE for a creative, stylish dialogue about light.Look at this client story
Case
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
Case
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client story
Case
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client story
Case
How does a smart vehicle configurator help for higher order value?
iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.Look at this client story
Case
How to catch the attention of students who swipe away every ad?
Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.Look at this client story
Case
How to create a better online experience for two large municipalities
From 13,000 to 850 pages: discover how the Municipality of Amstelveen & Aalsmeer website simplification improved online services. Read the case.Look at this client story
Case
How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client story
Case
How has fresh branding contributed to a stronger position in the market?
For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.Look at this client story
Case
How we blend technology and marketing for online pharmacy Farmaline
How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.Look at this client story
Case
Transforming the passenger experience through innovation & service design
New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.Look at this client story
Case
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client story
Case
How a content migration bringing over 200 custom websites together, delivers full control over the customer experience at a global scale
We migrated over 200 websites to a standardised setup for JDE Peet’s, relying on our expertise and AI. Learn more about this case here.Look at this client story
Case
How do you offer students and staff the right information always and quickly?
Discover how iO improved the user experiences on the Maastricht University corporate website with the right information only a click away for both students and staff. Read the case.Look at this client story
Case
Freedom, self-reliance, and user-friendliness
Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.Look at this client story
Case
How to disrupt online banking using innovative apps and web portals – for years on end?
Find out how iO developed an online platform and iOS and Android apps for the online bank Knab, from UX/UI design to development. Read the case.Look at this client story
Case
How do you make a new law firm brand shine with speed, knowledge, and dedication?
Read more about how we rebranded law firm Argo and discover the various mix of digital solutions we used to do so.Look at this client story
Dossier
24 insights for 2024
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Video
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Read more
Event
GOv FORWARD: human-centred design and innovation for the public sector
How do you transform public services into a personal and efficient citizen experience? At the GOv FORWARD event, innovators come together to turn public services into meaningful, human experiences. Whether you're focusing on policy or direct citizen engagement, discover practical insights and collaboratively create impactful solutions. Join us and help shape the future of citizen-centric services!Read more
Blog
6 tips for maintaining focus in a fragmented MarTech landscape
Navigating the rapidly expanding MarTech landscape can be overwhelming, but with a clear strategy and focused approach, you can build an effective MarTech stack that drives your marketing success.Read more
White paper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Read more
Dossier
Dossier: B2B - Turning B2B challenges into solutions
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Dossier
Dossier: The Opportunity Report
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Blog
Composable architecture provides business agility
Composable architectures are gaining traction and credibility as the most efficient way to respond to future user expectations. Unlike a suite approach, where a single vendor supplies all the software components you need, composable architectures focus on composing small, loosely coupled components and using existing best-of-breed technology that can be integrated to form innovative solutions and work together to supply the optimal customer experience across different channels.Read more
Webinar
Content supply chain: maximum impact for complex content and campaigns
There is increasing pressure on organisations to deliver tailored, high-quality content and impactful campaigns. How can your organisation deliver consistent and engaging brand experiences efficiently and without increasing costs?Read more
Blog
Evelyne Berden and Jolien Struyf share insights on HubSpot INBOUND in Boston
This article was originally published on marketingreport.nl IO’s Evelyne Berden, Domain Lead Marketing Automation, and Jolien Struyf, Team Lead Marketing Automation travelled to Boston in the United States to attend the HubSpot INBOUND conference between 18 and 20 September. This conference focuses on the latest developments in marketing, sales, AI and customer experience. They spoke to Marketing Report about their experiences and everything they learned at INBOUND.Read more
Blog
The professional communication dilemma: To email or not during the festive season.
Email campaigns during December are always a challenge. The volume of email increases steadily every month of the year and reaches a peak during the festive season. For example, MailChimp, the leading email service (according to their 2023 annual report) sends no less than 21.3 billion emails in December. Do you want to know how to make sure your festive emails reach your target audiences?Read morePress
4 out of 10 Belgians are digitally vulnerable
Read more&w=1920&q=75)
Press
iO and M Leuven bring Flemish Master to life with AI tool
Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.Read more
Webinar
The ROI from a CDP: How to Build a Compelling Business Case
Do your colleagues know how to demonstrate the business value of a Customer Data Platform (CDP) convincingly? Building a strong business case is essential for justifying investment in a CDP. After all, a successful implementation leads to better customer insights, more personalised experiences, and increased revenues. But where do you start? In this webinar, we will take you through the process step by step, so that your team and your organisation can take full advantage of this technology.Read more
Video
Aftermovie: iO Table Talks Club Edition
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Club Edition to get an impression:Read more
Blog
Netherlands’ 2024 Christmas Ad Campaigns: A Festive Review of Hits and Misses
Bye Saint Nicholas! See you next year, safe travels back to Spain! Welcome Mariah, come on in. At long last, Christmas commercials are finally 'allowed' again in the Netherlands (in England they have been loose for some time). To that end, here is my deep dive into the Dutch commercial harvest so far. Drum roll: check out the Dutch Christmas commercials of 2024.Read more
White paper
Digital Revolution: learning to ride the waves of technological change
The digital revolution is gaining momentum, but it is nothing new. Over the last twenty years, technology has drastically changed our daily lives and business models. Today, the pressure to get started with technological transformation is greater than ever before. How do you tackle this? You will find the answer to this question and more in Digital Revolution: learning to surf the waves of technological change.Read more
Blog
It’s not you, it’s me: how ‘I’ or ‘you’ can mean the difference between buying and not buying
Is it ‘My favourites’ or ‘Your favourites’? And would you rather start ‘Your free trial’ or ‘My free trial’? Even though they don’t always stand out, pronouns play an important role on a platform. They influence how users feel when reading the text on your website or app — and how they perceive your brand or product. That way, ‘I’ or ‘you’, ‘your’ or ‘my’, could mean the difference between buying and not buying. But how do you make the right decision?Read more
White paper
10 ways to boost your customer’s experience
In 2025, the challenge for businesses is clear: deliver seamless, meaningful interactions throughout the entire customer journey. Every interaction, every touchpoint, and every moment matters. Discover in this paper how customer focus, digital excellence and business growth are key to delivering outstanding customer experiences. Get actionable advice and concrete next steps from a wide range of experts about content, AI, data, innovation, and more, to integrate in your strategy for 2025.Read more
Video
Aftermovie: iO Table Talks Club Edition
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Club Edition to get an impression:Read more
Blog
Enhance your brand experience with strong content
Do you want to capture your target audience’s hearts? Well, great content is one way to achieve that. After all, positive content experiences are an essential part of the customer experience. They strengthen your brand and increase your growth opportunities. Find out how to build brand loyalty with consistent, quality content.Read more
Dossier
Dossier: E-inclusion & accessibility
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Blog
From a brilliant seasonal whodunnit, to cringe-worthy singing oven mitts: here’s the very best (and worst...) Christmas commercials of 2024.
It's the most wonderful time of the year again! Christmas! Or no, better still: it’s time to feast our eyes on the spectacular (British) Christmas commercials. They’ve released a tidal wave of clichés (snow, turkey, tears, Santa Claus/women in all shapes and sizes and gifts, lots of gifts). What’s striking about this year: the brands you expect a lot from are disappointing (spoiler 1: Disney...) (spoiler 2: John Lewis...) and brands that you don't expect much from after years of misery and gloom, excel (spoiler 3: Etsy). Let’s get into the festive spirit with 2024’s Christmas offerings.Read more
White paper
7 essential steps to build an effective MarTech stack
An overwhelming array of marketing technology choices often leads to a fragmented and inefficient MarTech stack. Discover how to optimise your stack, strengthen integrations, and build a future-proof MarTech strategy.Read more
Webinar
Inclusivity at the forefront: Embracing digital accessibility
Discover how prioritising accessibility can transform digital presence and drive business success.Read more
Video
Aftermovie: iO Table Talks Den Bosch pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Den Bosch-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Pitch Consultants
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Pitch Consultants-edition to get an impression:Read more
Webinar
MarTech stack, from sprawl to essentials
How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.Read more
Video
Aftermovie: iO Table Talks Ghent Herentals
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Ghent Herentals-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Amsterdam pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Amsterdam-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Antwerp pt.3
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Read more
Webinar
An ultimate customer experience with a composable architecture
Discover how a composable architecture provides the flexibility to quickly respond to market changes and deliver an exceptional customer experience.Read more
Dossier
Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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Dossier
Dossier: Successful marketing budgets and plans
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White paper
16 tips to make your marketing and digitisation budget for 2025 smarter
The 2024 summer holidays are behind us and it's time for organisations to set their budgets for 2025. And that is often a more difficult task than we would like to admit. We wouldn't be iO if we hadn't come up with anything to help you with that tedious task... Get 16 tips to make your marketing and digitisation budget for 2025 smarterRead more
Press
Amnesty International calls attention to human rights violations in the Democratic Republic of Congo
Read more&w=1920&q=75)
Video
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Read more
White paper
Get ahead of the curve: make digital accessibility your priority
In an increasingly digital world, accessibility is more important than ever. This whitepaper will show you why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 32.2% of the Dutch population having some kind of disability, it is essential that you design inclusive digital products. This whitepaper explores:Read more
White paper
From compliance to inclusion: why digital accessibility matters
In our increasingly digital world, accessibility is more important than ever. This whitepaper highlights why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 25% of the European population having some form of disability, it is essential to design inclusive digital products.Read moreWebinar
MarTech stack, from sprawl to essentials
How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.Read morePress
Amnesty International Vlaanderen and iO put a human face on hope with ‘the power of the people’
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White paper
Whitepaper: Creating exceptional customer journeys with a Digital Experience Platform
In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.Read more
Video
Aftermovie: iO Table Talks Rotterdam pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Rotterdam-edition to get an impression:Read more
Case
Clear communication & vision for stakeholders
Communication, internal & external, is important for Brussels Airport. Read here how iO supports the airport in this.Look at this client story
Case
How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client story
Press
Lidl Belux selects blended agency iO as digital partner
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Press
iO welcomes Martine Lemans as Managing Director of Consultancy Division in the Netherlands
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Press
Manna boosts brand awareness with a wink
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Press
iO helps KNMI keep the Netherlands safe in terms of weather and climate in 2024
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Press
iO appoints Marco Merola as Managing Director on Campus Herentals
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Video
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Read more
Video
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Read morePress
iO launches magical end-of-year campaign for Brussels Airport
Read moreVideo
Aftermovie: iO Table Talks Antwerp pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Eindhoven
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Eindhoven-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Rotterdam
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Rotterdam-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Den Bosch
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Den Bosch-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Antwerp
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Brussels
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Brussels-edition to get an impression:Read more
Dossier
Dossier: Brands & society
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Dossier
Dossier: SEO strategy
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Blog
Content Supply Chain: creating high-quality, personalised content at scale
Consumers and clients increasingly expect brands to understand their unique preferences and engage with them on a highly personalized level. For businesses, particularly those managing multibrand, multilingual portfolios, this means rising to the challenge of creating hyper-personalised content at scale. Enter the content supply chain: an approach that will help teams to efficiently address these challenges.Read more
White paper
Customer Data Platforms: Build better customer relationships with data-driven Insights
Data-driven marketing offers the opportunity to target your audience in a more precise and effective way, on every channel and at every touchpoint. To take advantage of these opportunities, everyone in your organisation needs to have access to consistent and accurate customer data. In this white paper, you'll learn how Customer Data Platforms (CDPs) address this challenge and help your business put your customers at the heart of everything you do.Read more
Blog
Supercharge your content delivery: harnessing the power of automation
Are you feeling the pressure to deliver instant, personalised content across multiple channels? Do you struggle with missed deadlines or inconsistent messaging? Let's explore how automation can solve these challenges and revolutionise your content strategy.Read more
Blog
Digital Growth: How Your Business Can Thrive in the Tech Age
The pressure to digitise is immense: to the extent that smaller and medium-sized companies can no longer ignore it. But without a dedicated IT manager and with limited budgets, the digital revolution can seem like a distant dream. Yet nothing could be further from the truth. We would like to help you get started in this blog, (and in the white paper that inspired it).Read more
Webinar
The Future of Tech & Communication in Customer Experience, including insights from CES Las Vegas 2025
What do your customers expect from you in 2025? How are emerging technologies like AI and major branding trends influencing their behaviour? Let us inspire you as we unpack the biggest insights from CES 2025 in Las Vegas, the world’s leading tech conference. This webinar will help you understand what’s driving customer behaviour and expectations in a rapidly evolving landscape – and how to adapt your strategy so you can meet these challenges.Read more
White paper
7 best practices to get the most out of your cloud environment
With a well-set-up cloud environment, your company can stay ahead and respond quickly to changes. Yet in practice, this often proves to be a challenge, given the technical complexity, cost considerations, required knowledge, and ever-changing security and regulatory requirements. How can you harness the full potential of cloud technology for your organisation? In this Insights Paper, we discuss 7 best practices for a strong and future-proof cloud infrastructure. Packed with insights from our cloud experts, practical tips and a handy checklist to determine your organisation's cloud maturity.Read more
Webinar
Webinar: Human writing in the age of AI
Writing copy that people understand, recognize, find helpful, and sometimes even move; it's an art. And now that we create content in an instant with AI, this skill and human touch have become even more important. That's why in this webinar, we'll show you how to put yourself in the reader's shoes and give practical tips for writing accessible, personal, and helpful copy. With and without AI.Read more
Blog
AI Agents, Recipes, and Privacy by Default: How Drupal CMS 1.0 Makes a Difference
Drupal’s latest release couldn’t go unnoticed at iO. Our developers gathered for a dedicated launch party to explore how this update would better support them in delivering projects for our clients. Maarten Heip, Drupal Lead at iO, wrote this reflection following the release of Drupal CMS 1.0.Read more
Blog
Google Maps is one of the world’s most used apps, yet local SEO is seriously underutilised
Clarissa Filius is Team Lead SEO at iO. She gave a presentation on local SEO at the Benelux SEO Conference in Antwerp. Clarissa talked about her experiences with marketingreport.nl.Read more
Blog
Top content marketing trends for 2025
No, AI isn’t a trend anymore. But what is? Check out the most important content marketing trends for 2025.Read more
Blog
From chaos to conversion: structure your data for effective one-to-one marketing
Customers today expect you to respond to their ever-changing needs and expectations more quickly than ever before. They expect hyper-personal answers and tailor-made solutions. So you have to know your customers like the back of your hand. And for that you need high-quality, structured, first party data. Is your data an unusable mess? We are here to help you create order from the chaos. With a data audit, you’ll get insights into the bottlenecks that are holding you back, and we’ll draw up a crystal-clear strategy to help you get your data structured and ready for integration. From there? The sky's the limit for your one-to-one marketing and strategic growth.Read more
Blog
The added value of a native translator in a world full of DeepL's and GPT's
The Mazda LaPuta. A tiny car with a cute name. Unless you speak Spanish. If only Mazda's marketing team had checked that before launching it in Spain. Sure, DeepL and similar tools win you a lot of time. But do you also win in terms of quality? Using translation tools on automatic pilot is risky business. This blog post covers 7 pitfalls when using translation tools. By the way, the most powerful combo in our opinion? A native copywriter or translator who makes clever use of these tools.Read more
Blog
Why gender-neutral language might be your brand's next bold move
There is no denying that language is an important part of our lives. We use it to express ourselves, to communicate with others, to think and to learn. But language is more than a tool. It also helps, often unconsciously, to shape our thoughts and perceptions. With this in mind, gender-neutral writing is receiving more and more attention. But what exactly is it? And why should you, as a brand or organisation, consider gender-neutral writing?Read more
Blog
SEO professionals need to embrace AI to stay relevant
Pim Verras is an Online Marketer at iO, recently attended Brighton SEO, the search marketing conference that’s held annually in the United Kingdom. Let’s dive into his learnings and take aways.Read more
Webinar
How conversational AI is transforming customer experiences
Do your customers know that they can find what they are looking for on your website easily? Conversational search, supported by an AI chatbot, makes it possible for your visitors to navigate your content seamlessly. The result? Better customer experiences. Introducing new technology such as conversational search can be challenging and is never without risk. In this webinar, we will take you through the ins and outs, to ensure that you and your organisation can get the best out of this innovation.Read more
Blog
How to stay relevant as a content specialist in the AI era
ChatGPT is writing texts at a rapid pace, images are generated in an instant by Midjourney or Dall-E, videos can be created via Runway and with Google's recent Notebook LM you can create a podcast at the touch of a button: AI is changing everything in the world of content. It also brings opportunities: about 60% of today's jobs did not exist 80 years ago, so luckily for us, historically technological developments have also created new jobs. If, as a content specialist, you devote a significant part of your work to an AI tool, what do you do with the time you’ve got left over to demonstrate your skills and relevance?Read more
Blog
Dynamic Creative Optimisation: Maximise conversions with hyper-personalised advertising
Developing, rolling out and constantly adapting large advertising and banner campaigns in multiple languages and formats? This time-consuming, complex task can eat up a lot of your marketing budget. Dynamic Creative Optimisation (DCO) makes this process a lot more efficient. Find out how DCO can take your campaigns to the next level and save precious time.Read more
Blog
Interact with your users through conversational writing
We don’t have to explain to you that human connection is essential. Even in the digital world, users crave the feeling of dealing with a human being. Conversational writing creates personal interactions on your digital platforms and offers a better user experience.Read more
Blog
Message house: the foundation of a strong and consistent content strategy
Today, personalisation and omnichannel marketing are essential. Businesses need a presence on multiple channels so that they can tailor their messages to each of their target groups in a hyper-personalised way. But how do you communicate your brand message consistently and clearly in this fragmented environment? The answer is simple: with a Message House. In this blog post, we explain why this model is essential, how to apply it, and the skills you need to get the most out of it.Read more
Dossier
Dossier: Self service portals
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Blog
5 guidelines for good microcopy
I already demonstrated in my first blog post of this series on microcopy how the smallest words on your website or app can have a huge impact. In this second part, I want to show you some best practices for writing strong microcopy. Because even though these pieces of text may be unassuming, it can be challenging to write them.Read more
Blog
Confirmshaming: the dark side of copywriting
Everyone wants their website or app to bring in conversions. But how far will you go to get your user to act? What kind of copywriting techniques should you use, and which should you abandon? In this blog post, we’ll look at one of the most popular dark patterns in copywriting: confirmshaming.Read more
Blog
What makes a successful digital platform?
For many organisations, their digital platform is essential infrastructure: a versatile technology foundation on which they can build and run their digital operations. With a strong and flexible digital platform, you can stay ahead of your competitors by providing your customers with the best user experience that fits seamlessly with your business goals. But how do you ensure that your platform helps you to really make a difference?Read more
Webinar
Webinar: the impact of AI on future customer experiences
As a digital marketing professional, you know customer experience is all about planning. But with the digital world getting more complex by the day, what should you focus on in 2025? Which processes will be most affected by artificial intelligence? Sign up for our webinar to learn how your organization can prepare for AI's impact on tomorrow’s customers' experiences.Read more
White paper
How content and creation delivers brand success
A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape. Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever. Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them. After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands.Read more
White paper
AI beyond technology, your AI guide to business value
AI is everywhere. The challenge is how to make it tangible. It is no longer just about the technology, but about the business value and integration into processes. In this white paper we take you through the developments that affect your business and revenue.Read more
White paper
Every experience matters: Unravel customer experiences with the Experience Model
Your brand has to compete with an unprecedented number of messages and stimuli for attention. To stand head and shoulders above the rest, it is essential to offer distinctive customer experiences. And that starts with a deep understanding of customer experiences.Read more
White paper
The 2025 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Read moreWhite paper
The ultimate end-of-year guide (with checklist)
With cyber week (starting Friday, Nov. 29) and the end-of-year period upon us, there are some great opportunities ahead to give sales another boost, whether you're in B2C or B2B. With this guide and checklist of no less than 61 pages (!), we help you fine-tune your marketing, communication and advertising strategy so that you catch the eye of your target audience. With this guide & checklist, compiled by our +2000 experts from different departments, you'll roll out the digital red carpet for your customers in the year-end period. Download it now.Read more
Webinar
Discover what's new in HubSpot: your quick guide to the INBOUND '24 updates
With over fifty new features every month, the HubSpot express train shows no signs of slowing down. Last month at the annual INBOUND event in Boston, you could explore all the latest updates and get an exclusive preview of the roadmap for the coming year. Couldn't make it? Sign up quickly for our free webinar to get a concise overview of all the highlights from INBOUND '24.Read more
Webinar
How to become a Social Brand - Building your business with social media
Learn how to move from merely being present on social media to making an impact with an effective social strategy.Read moreWebinar
Webinar: How to easily gain complete control over the Woo publications of your organisation
With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.Read more
Dossier
Dossier: Composable, the key to flexible business architecture
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Webinar: How to easily gain complete control over the Woo publications of your organisation
With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.Read more
Press
VRT joins forces with iO’s digital experts
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White paper
The CTO guide to a composable architecture
Instead of depending on one big software suite, the ‘composable approach’ enables organisations to customise their IT infrastructure by selecting and integrating the most suitable components for their specific needs. However, composable is not a universal solution. In this whitepaper we break down the composable concept, explain the core principles and its potential impact on your organisation’s digital ecosystem. We help you determine a realistic timeframe for transitioning to a composable architecture and evaluate whether your business is ready to embrace composability. Finally, we explore diverse migration strategies for a smooth and seamless transition.Read more
White paper
5 insights from leaders in public communication
Effective communication between government and citizens is crucial in these rapidly-changing times. This whitepaper reveals five essential insights from some leading public communication professionals. Get inspired by these top leaders in the field and learn how to use branding techniques to powerfully communicate your story as a public organisation. After reading this whitepaper, you will knowRead more
Press
Golf.nl app 2.0 makes golf accessible to everyone
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Webinar
Webinar: discover how digitally mature your business really is (and what steps to take next)
As a CEO, managing director or marketing manager, you’re steering your ship towards the digital future. But here’s the challenge: how do you ensure you’re on the right course? Which aspects are thriving, and which ones need a boost? Register for our webinar and discover exactly how your company can move towards complete digital maturity.Read more
Webinar
Webinar: Increase your online impact with strategic SEO
Is your website not being properly found by relevant visitors? Is your SEO traffic not generating enough conversions? But do you think you already have an SEO-friendly website? Then it's time to switch from tactical to strategic SEO. Find out how during our webinar on 23 August.Read more
Press
Plopsa and iO join forces to create magical digital experiences
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Press
Brussels Airport Company and iO create the ultimate traveller experience
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iO and Worldline launch AI Smart Search for Developer Portal
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Nagelmackers strengthens long-term relationships with a brand-new platform
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Press
Strategic boost for iO with two new senior hires
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White paper
Make e-commerce more personal and tangible using online configurators
Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.Read more
Press
NMBS picks iO as innovation partner and service design expert
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White paper
7 strategic considerations for building powerful platforms
For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.Read more
White paper
Whitepaper: How to unburden your business with ‘first time right’ marketing execution
Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues?Read more
Press
iO helps companies tap into their innovation potential
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Case
How a virtual museum highlights Flemish heritage
How do you develop a virtual experience platform that takes your customer experience to the next level?Look at this client story
Dossier
Dossier: Get a taste of AI – Discover the endless possibilities of AI
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Dossier
Dossier: Drupal. Why big brands rely on Drupal CMS.
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Dossier
Dossier: Maximize your marketing efforts with HubSpot
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Case
Impacting the traveller and environment through technology
Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.Look at this client story
Case
Realising growth through marketing
How iO convinces travelers to choose Brussels Airport for their next trip. Discover the marketing campaigns.Look at this client story
Case
A creative blend of skills
Discover what iO does for airport & travelers: from branding to creative campaigns and content creation.Look at this client story
White paper
More qualitative leads with inbound marketing
In the past, marketing often boiled down to spreading your message as loudly as possible. Today, there's a growing need for a targeted (inbound) strategy. Inbound marketing revolves around reaching the right people at the right time with the right message. Interested in mastering inbound marketing, or looking for actionable insights and tips to effectively apply it in your business? Our comprehensive whitepaper is the resource for you. Join us in exploring the world of inbound marketing and learn how it can significantly amplify your business's power. Download now and effortlessly begin transforming your approach to attract more high-quality leads.Read more
Press
Two top experts of iO win the exclusive Sitecore MVP Award of 2024
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Research by blended agency iO reveals opportunities for local growth
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Video
Aftermovie CX Event - What makes customers leave; and how to make them stay.
More than 200 marketing professionals and business leaders joined Steven Van Belleghem to talk about how to deliver consistently great customer experiences, every time. Check out the aftermovie to get an impression.Read more
Dossier
Dossier: successful innovation
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White paper
Corporate Alt Delete – Rewrite your organisation’s founding story
Corporate Alt Delete is a book that bridges the gap between two worlds within an organisation: Team Horizon, thinking in opportunities, and Team Business, focused on current results and business value. This book invites you to breathe new life into the old founding story of the organisation, enriching it with today's market knowledge and business capabilities. Why read Corporate Alt Delete?Read moreWhite paper
The 2024 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Read more
Video
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Read more&w=1920&q=75)
Dossier
Dossier: Discover the power of branded podcasts
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White paper
How to successfully develop a platform
Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).Read morePress
iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
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Press
The power of branded podcasts recognised with four Lovie Awards for iO
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Press
11.11.11 chooses iO as digital partner
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Press
iO study: majority of retail chains missing out on local SEO benefits
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White paper
Download the "2023 Local SEO Benchmark Report"
For the 2023 Local SEO Benchmark, we analysed nearly 100,000 business locations in 36 cities in the Netherlands and Belgium, across 14 different industries. Curious about how the retail sector in the Netherlands and Belgium is doing in terms of Local SEO? Find out in our 2023 Local SEO Benchmark Report . Some key conclusions of the 2023 Local SEO Benchmark Report:Read more
Video
Challenger Stories: How Wakuli is turning the coffee chain upside down
When Yorick Bruins lived in Tanzania, he saw a problem: there are too many unnecessary links in the coffee supply chain, preventing coffee farmers from getting a fair price for their beans. He founded Wakuli: an organisation that brings quality coffee from the farmer to the consumer — in the shortest possible chain.Read more
Video
Challenger Stories: Wild 'n Zilt targets a shortened North Sea chain
Hendrik Kramer is an Amsterdam-based fisherman and entrepreneur who wants to show that sustainable fishing pays off in the Netherlands. He does this by selling his fish directly to consumers with Wild 'n Zilt.Read more
Video
Challenger Stories: BayaBaya guarantees sustainability without compromise
With BayaBaya, founders Dirk Taselaar and Leon Daggenvoorde aim to take the plastic bottle out of the bathroom. Founded in 2021, the brand sells powdered concentrate for body wash with natural, vegan ingredients. Combine that concentrate with tap water and pour it into the aluminium refill bottle, and you've done your part, too.Read more
Video
Challenger Stories: Hands Off wants to make plant-based chocolate the norm
Hands Off was founded in 2013 to turn the chocolate industry upside down. For example, founder Kitty Smeeten achieved a 42% CO2 reduction by replacing cow's milk with hazelnut praline.Read more
Video
Challenger Stories: Willicroft makes ‘cheese’ from beans and pulses
Research shows that not many people have a positive perception of plant-based cheese. Brad Vanstone wants to change that with his brand Willicroft on Amsterdam's Spiegelgracht.Read more
Dossier
Dossier: Ready to pop on social media?
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Dossier
Dossier: Marketing automation
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Dossier
Dossier: Public Brands
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Dossier
Dossier: Google Analytics 4
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Dossier
Dossier: Marketplaces
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Dossier
Dossier: Personalisation
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Dossier
Dossier: Video marketing
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Dossier
Dossier: Cookieless future
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Dossier
Dossier: Infinite Opportunities
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Dossier
Dossier: Challenger Stories
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