Interaction design (IxD): unforgettable interactions with your target audience

Prototyping application

An appealing, clear interface is important. But if you haven’t thought about the way users use that interface, it’ll do you no good.

That’s exactly what interaction design (IxD) focuses on. Find out how the iO experts can help you set up a strong IxD strategy.

  • Relevant audience interaction

  • Helps users and technology interact easily

  • Validate prototyping on users

  • UX copy that guides users

  • A well-though-out interface with UI design

How do our experts help?

We have all the in-house expertise to support you, no matter the industry you operate in. This is how we can help when it comes to interaction design:

Man and woman discussing Interaction design

Why does interaction design matter?

Although the term “interaction design” is often confused with “user experience design” (UX), there is, in fact, a distinct difference.

UX design focuses on the entire customer journey, while IxD revolves around the specific moment when users come into contact with the brand. Interaction design aims to improve that moment of contact.

Good interaction design starts with engaging interfaces and behaviour that’s been thought through, ensuring that users and technology can interact easily.

Would you like to talk about Interaction Design? Let's talk.

Clients that benefit from our IxD expertise

Wijnegem

How to bring shopping mall customers in touch with effective wayfinding?

Read the full client story →
Wijnegem case - Couple going home happy after shopping at Wijnegem Shopping Center
logo bge
Landal Greenparks
Nationale Apotheek - AWS client case - iO
Dockx Rental

Our most recent Interaction Design projects

Why iO?

At iO, we have in-house specialists in marketing, technology, strategy, and content. In other words: all the expertise you need for a strong IxD approach? We have it.

But we don’t just design relevant interactions with the right people for you. We’ll also help you:

  • come up with creative campaigns that showcase your services or products;

  • make the right technological choices to make your digital dreams come true;

  • set up strong strategies to reach the right people.

Time for a strong IxD approach?

Our experts will put interaction design at the centre of your digital approach.

Contact us
iOEindhoven

Expert views on IxD

iOEindhoven

Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Find out more about us

Want to talk about your project?

We're excited to see how we can help you.

business@iodigital.com