Interaction design (IxD): unforgettable interactions with your target audience

What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.

iO helped Landal Greenparks create a hospitality experience that seamlessly integrates top personal service with digital convenience. Discover the case.

Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.

iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.

Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!

A central database for software vendors and clear data of golf in the Netherlands: that's what we’ve built in OutSystems - using pure low-code development.

New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.

Brussels Airport: In this case story, read how iO has become an extension of the airport.

Add a little spice to your campaigns with interactive minigames. Excite your audience and collect valuable data!

Web, app, and integration platform for co-branded credit card programmes

With Sanity, we offer top-tier, flexible, and powerful tools for content management and delivery.

Discover how iO can elevate your e-commerce success with a tailored Shopify platform. From seamless integrations to limitless connectivity, we provide full support from technology to marketing, ensuring optimal growth and conversion.

With your Sitecore partner iO, you reach the right people on the right channels. Content, personalisation, and e-commerce in one.

Discover Sitecore Search for hyper-relevant content and lightning-fast search. Optimise now and consult iO's specialists for expert advice!

Sitecore Send, a module of the Sitecore DXP helps you to bond with customers more strongly. Want to know more? Schedule a demo!

What are the benefits of Sitecore Customer Data Platform (CDP)? Our specialists will be happy to tell you about it during a no-obligation meeting and/or demo.

Build complex and simple web platforms in Drupal, the open-source CMS of Belgian origin.

Umbraco CMS is user-friendly, supported by all browsers, and fully customisable. Find out how we use this CMS as an Umbraco Platinum Partner.

With Storyblok headless CMS you can build relevant digital experiences quickly. Our experts are here to help you.

Develop, test and improve your services and products with service design. This will help you improve the user experience of your most demanding users.

Support your organisation’s growth ambitions on budget with an in-depth tech strategy. Find out more about what iO can do for your business.

A martech stack that scales with your organisation: that’s what you need to outsmart the competition.

Say goodbye to merge days, manual bug fixing and code flaws as a developer — and opt for continuous and automated development.

With a self-service portal, you can focus entirely on stimulating valuable digital interactions with your customers.

Are you aiming to keep your Drupal website fast and secure? Then it's time to start planning your upgrade to Drupal 10 now. Our Drupal experts will tell you why it's a wise choice, how to approach it, and the benefits that the upgrade brings.

In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.

For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.

Your brand has to compete with an unprecedented number of messages and stimuli for attention. To stand head and shoulders above the rest, it is essential to offer distinctive customer experiences. And that starts with a deep understanding of customer experiences.

A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape.    Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever.  Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them.   After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands. 

AI is everywhere. The challenge is how to make it tangible.   It is no longer just about the technology, but about the business value and integration into processes. In this white paper we take you through the developments that affect your business and revenue. 

The life of Progressive Web Apps (PWAs) started in 2015. They promised to close the gap between web and native apps by progressively enhancing current web apps with new API’s and features like the ability to work completely offline. While big players like AliExpress, Flipkart and Forbes have introduced PWAs in the past, they still have their apps and are not planning on abandoning them anytime soon. Did the technology come to a halt? Are PWAs still relevant? Should you still invest time and effort in creating and maintaining PWAs?

Today consumers expect a consistent and personalised experience with relevant cross channel content. This might be buying suggestions, waiting room screens, personalised playlists and viewing tips. In terms of technology, this is often based on a DXP - digital experience platform. In a DXP, content is stored centrally so that it can be presented from one channel-dependent point, tailor-made and potentially even personalised. Over the last decade Drupal - originally a content management system - has evolved into a digital experience platform (DXP). What can Drupal DXP do for your customers’ digital experience today?

The heart of high-performing software is about more than just efficient code and robust integrations. Understanding the environment in which the code has to do its work, 'the domain', plays a crucial role in its success. For example, what are the USPs of the company that will deploy the software? Which processes are crucial? And at what points is interaction with users essential? Domain Driven Design (DDD) brings business and IT closer and concentrates software development around having authentic insights into the processes to be automated.

Sitecore's Digital Experience Platform intelligently brings content, commerce and data together in an optimal digital experience. With a rich set of tools and functionalities, Sitecore offers a mature solution at enterprise level. In practice, however, exploiting the full potential of Sitecore can sometimes be challenging. As an organisation, how do you get the most out of your Sitecore platform? In this article you will find practical tips that you can use immediately.

Many large organisations find it hard to choose a CMS. Comprehensive websites need a lot of features that are not built into every system. We prefer Drupal, one of the most popular open-source CMS platforms for multinationals. Drupal offers many advantages to large organisations and multinationals, like BMW Motorrad, IFFR and Maastricht University. We’re happy to share them with you!

Multi-site brand platforms are the way to go when managing a lot of content in an orderly manner. For such a platform, you obviously need a CMS. And that's exactly where Drupal comes in. Here’s why Drupal is an excellent choice for multi-site brand platforms too!

Hackers are energetic innovators, constantly developing and changing their methods and expanding their cyber attack capabilities. They relentlessly target business critical applications on web and mobile devices, looking for weaknesses. They want to access data, to launch ransomware attacks, to misuse infrastructure for their own purposes or simply to disrupt the target’s continuity of service through (D)Dos attacks. But what does this mean to us at iO as application creators?

Safety, performance, scalability and user-friendliness. That is what WordPress is all about and why iO is proud to call itself a WordPress partner. Many of our larger websites and applications run on the open-source platform. And that won’t change anytime soon. Discover why and how we use WordPress to support our clients as best as we can.

XM Cloud is the CMS of Sitecore’s new Composable DXP. It is a further development of their original CMS, but packed and serviced completely different. It’s SaaS, less hassle to maintain, quicker and easier to develop on, a lot easier to work with for content editors, but still as powerful and versatile as before. So when starting a new Sitecore implementation, choosing XM Cloud over the original Platform DXP is a no-brainer. But what about migrating your existing implementation to XM Cloud? There is no set upgrade path and your starting position greatly influences the desired route to take, but also the business case behind such a migration. In this article I will share my view on the important differences, challenges, benefits, caveats, possible approaches for a migration roadmap, and everything you would like to know and consider before embarking on this journey.

With the recent launch of iOS 18, the messaging service Rich Communication Services, or RCS, is finally widely available. This can have a huge impact on how brands and marketers reach their customers. In this article, we dive deeper into the ins and outs of RCS and why at iO, we believe that it will provide better experiences. 

Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.

A new integration layer, payment pages and a developer portal with a seamless UX and DX.

The experts at iO helped Damen Shipyards with their digital transformation and a strong, consistent brand experience.

We guided international transporter Verhoeven.eu through their digital transformation process, as the architects of their digital integration platform via low-code platform OutSystems. Give our case a read.

Linking data sources by registering personal and credit card data on an online portal

iO developed a unique B2C Commerce platform and app where more than 300 luxury boutiques sell fashion via one webshop.

For Atradius Collections, iO developed a B2B digital collection platform, the first in the collection market.

Updating and implementing interactive navigation on HD touchscreens for visitors and shoppers at Wijnegem - Shop Eat Enjoy.

iO developed a new online platform to help Immoscoop conquer the Belgian real estate market and challenge the status quo. Read more about this project.

How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iO

Discover how we customised a business app that semi-automatically schedules the most efficient solution and produces quick reporting.

How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.

Find out how iO developed an online platform and iOS and Android apps for the online bank Knab, from UX/UI design to development. Read the case.

How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.

How do you develop a virtual experience platform that takes your customer experience to the next level?

iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.

Flexible credit, without a card and with all the omnichannel advantages of a credit card.

Today consumers expect a consistent and personalised experience with relevant cross channel content. This might be buying suggestions, waiting room screens, personalised playlists and viewing tips. In terms of technology, this is often based on a DXP - digital experience platform. In a DXP, content is stored centrally so that it can be presented from one channel-dependent point, tailor-made and potentially even personalised. Over the last decade Drupal - originally a content management system - has evolved into a digital experience platform (DXP). What can Drupal DXP do for your customers’ digital experience today?

The life of Progressive Web Apps (PWAs) started in 2015. They promised to close the gap between web and native apps by progressively enhancing current web apps with new API’s and features like the ability to work completely offline. While big players like AliExpress, Flipkart and Forbes have introduced PWAs in the past, they still have their apps and are not planning on abandoning them anytime soon. Did the technology come to a halt? Are PWAs still relevant? Should you still invest time and effort in creating and maintaining PWAs?

XM Cloud is the CMS of Sitecore’s new Composable DXP. It is a further development of their original CMS, but packed and serviced completely different. It’s SaaS, less hassle to maintain, quicker and easier to develop on, a lot easier to work with for content editors, but still as powerful and versatile as before. So when starting a new Sitecore implementation, choosing XM Cloud over the original Platform DXP is a no-brainer. But what about migrating your existing implementation to XM Cloud? There is no set upgrade path and your starting position greatly influences the desired route to take, but also the business case behind such a migration. In this article I will share my view on the important differences, challenges, benefits, caveats, possible approaches for a migration roadmap, and everything you would like to know and consider before embarking on this journey.

Multi-site brand platforms are the way to go when managing a lot of content in an orderly manner. For such a platform, you obviously need a CMS. And that's exactly where Drupal comes in. Here’s why Drupal is an excellent choice for multi-site brand platforms too!

The evolution in the e-commerce world moves at an incredible speed. That’s why the e-commerce issue becomes more and more complex, with new technologies, products and strategies to deploy. And companies have no choice but to try to keep up with this rapid evolution.

Are you aiming to keep your Drupal website fast and secure? Then it's time to start planning your upgrade to Drupal 10 now. Our Drupal experts will tell you why it's a wise choice, how to approach it, and the benefits that the upgrade brings.

A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.

In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.

Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!

iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.

Brussels Airport: In this case story, read how iO has become an extension of the airport.

Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.

New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.

Discover how iO can elevate your e-commerce success with a tailored Shopify platform. From seamless integrations to limitless connectivity, we provide full support from technology to marketing, ensuring optimal growth and conversion.

Support your organisation’s growth ambitions on budget with an in-depth tech strategy. Find out more about what iO can do for your business.

A martech stack that scales with your organisation: that’s what you need to outsmart the competition.

With a self-service portal, you can focus entirely on stimulating valuable digital interactions with your customers.

Discover how we customised a business app that semi-automatically schedules the most efficient solution and produces quick reporting.

How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.

How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.

What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.

iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.

With Sanity, we offer top-tier, flexible, and powerful tools for content management and delivery.

With your Sitecore partner iO, you reach the right people on the right channels. Content, personalisation, and e-commerce in one.

Discover Sitecore Search for hyper-relevant content and lightning-fast search. Optimise now and consult iO's specialists for expert advice!

Sitecore Send, a module of the Sitecore DXP helps you to bond with customers more strongly. Want to know more? Schedule a demo!

What are the benefits of Sitecore Customer Data Platform (CDP)? Our specialists will be happy to tell you about it during a no-obligation meeting and/or demo.

Build complex and simple web platforms in Drupal, the open-source CMS of Belgian origin.

Umbraco CMS is user-friendly, supported by all browsers, and fully customisable. Find out how we use this CMS as an Umbraco Platinum Partner.

With Storyblok headless CMS you can build relevant digital experiences quickly. Our experts are here to help you.

Develop, test and improve your services and products with service design. This will help you improve the user experience of your most demanding users.

Add a little spice to your campaigns with interactive minigames. Excite your audience and collect valuable data!

iO’s experts in e-commerce help you develop a strong B2C or B2B e-commerce approach.

Identify users quickly and safely and give them the necessary access to your platform. Our experts will help you.

Say goodbye to merge days, manual bug fixing and code flaws as a developer — and opt for continuous and automated development.

Discover how a composable architecture provides the flexibility to quickly respond to market changes and deliver an exceptional customer experience.

Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?

The world of online commerce is becoming increasingly complex. Businesses need to be able to create appropriate and unique customer journeys across multiple channels. But this is proving to be quite a challenge for those still using traditional commerce platforms.  Luckily, the world of online commerce is also constantly developing. When new and greater challenges arise, fresh solutions are created. Solutions like composable commerce. 

Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change?  For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new? 

Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).

For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.

Your brand has to compete with an unprecedented number of messages and stimuli for attention. To stand head and shoulders above the rest, it is essential to offer distinctive customer experiences. And that starts with a deep understanding of customer experiences.

A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape.    Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever.  Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them.   After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands. 

AI is everywhere. The challenge is how to make it tangible.   It is no longer just about the technology, but about the business value and integration into processes. In this white paper we take you through the developments that affect your business and revenue. 

How do you, as an organisation, deal with talent in a world that is rapidly, digitally transforming? Digital transformation goes beyond the implementation of new tools, processes, and structures, it is – above all – a human story. Your employees, together, form the talent that makes your organisation strong. Knowledge is the source of everything you do when it comes to strengthening and expanding your 'human' capital. Tailor-made and well presented, through a digital academy.

The heart of high-performing software is about more than just efficient code and robust integrations. Understanding the environment in which the code has to do its work, 'the domain', plays a crucial role in its success. For example, what are the USPs of the company that will deploy the software? Which processes are crucial? And at what points is interaction with users essential? Domain Driven Design (DDD) brings business and IT closer and concentrates software development around having authentic insights into the processes to be automated.

The internet is a hostile place. There are numerous scripts running constantly, that do nothing but look for vulnerable digital platforms using old(er) software releases. This activity is independent from the hackers that are doing their best to take advantage of vulnerabilities. Platforms operating without older software vulnerabilities are also prone to this. How do you defend yourself against this type of attacks? And how do you prevent your platform from suffering performance degradation if you have your security affairs in order?

Sitecore's Digital Experience Platform intelligently brings content, commerce and data together in an optimal digital experience. With a rich set of tools and functionalities, Sitecore offers a mature solution at enterprise level. In practice, however, exploiting the full potential of Sitecore can sometimes be challenging. As an organisation, how do you get the most out of your Sitecore platform? In this article you will find practical tips that you can use immediately.

Many large organisations find it hard to choose a CMS. Comprehensive websites need a lot of features that are not built into every system. We prefer Drupal, one of the most popular open-source CMS platforms for multinationals. Drupal offers many advantages to large organisations and multinationals, like BMW Motorrad, IFFR and Maastricht University. We’re happy to share them with you!

Shopware 6 is a powerful and user-friendly e-commerce platform, where you can easily manage both your content and your commercial data. In this blog post, our Shopware expert Rune shares 7 reasons why he is so excited about the latest version of Shopware.

Have you heard of Shopware Markets yet? This plug-in synchronises the Amazon and eBay marketplace with your Shopware webshop. It integrates both product data and order processes, completely automating these two important aspects. You can manage and process everything within your Shopware system.

Flexible scalability, the right toolbox for business logic, the availability of specialists, data-driven work and appealing pricing. These are some of the reasons why companies are increasingly turning to public cloud integration platforms to build their business and integration layer – better known as iPaaS (Integration Platform as a Service). Like Microsoft’s Azure Integration Services (AIS), for instance. Technology Director Friso Geerlings zooms in on the power and practicality of Azure, especially for business integration and processes.

Hackers are energetic innovators, constantly developing and changing their methods and expanding their cyber attack capabilities. They relentlessly target business critical applications on web and mobile devices, looking for weaknesses. They want to access data, to launch ransomware attacks, to misuse infrastructure for their own purposes or simply to disrupt the target’s continuity of service through (D)Dos attacks. But what does this mean to us at iO as application creators?

Planning to improve your organisation's availability with a self-service portal? Great idea. Self-service portals save you and your customers a lot of valuable time. In this article, we share our tips for building a successful self-service portal.

A self-service portal is a great way to offer your customers better service and set up your sales processes more efficiently. We explain what a self-service portal is and what you need to make it a success.

An online environment to place orders, contact customer service and searching information is a given in B2C. Luckily, we also see an increasing number of B2B companies investing in these kinds of portals. We’ll explain what a B2B self-service portal is and what the benefits for both companies and customers are.

For organisations in transportation and logistics, it’s no longer enough to just get your shipments from A to B on time. Both private and business customers expect (demand) a top-tier service level these days. In this article, we’ll explain how a self-service portal can offer optimal service in the logistics industry.

Does your organisation spend a lot of time providing your customers with information and support about services? For example, scheduling delivery or maintenance appointments, contract management, changing customer data or taking orders? In most cases, these common interactions are all related to information that is connected to your services or products. And it is precisely these interactions that you can digitise effectively in a self-service portal.

Safety, performance, scalability and user-friendliness. That is what WordPress is all about and why iO is proud to call itself a WordPress partner. Many of our larger websites and applications run on the open-source platform. And that won’t change anytime soon. Discover why and how we use WordPress to support our clients as best as we can.

Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.

More and more organisations want to measure the return on investment of digital platforms accurately. But how do you develop a successful measurement plan?

The rise of AI, shifts in the social media landscape, and the end of third-party data...2023 was, to say the least, a tumultuous year. But this year, marketers and their organizations are also facing significant challenges. Discover the six digital and marketing trends that will dominate 2024 and, most importantly, how you can successfully tackle them.

“Refresh your website every five years.” Sound familiar? Well, listen carefully. Because in 2024, things have changed. The tech keeping your website up and running used to be out-of-date after five years. But now, it’s become more stable. So, don’t jump on the new website bandwagon just yet, and do your homework to see what you can repurpose first.

Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.

Our developers built an improved digital UiTinVlaanderen with a headless CMS and GraphQL layer. Read how we bring omnichannel ambitions online.

Find out how we partnered with BZB-Fedafin to offer training courses. We set up an informative learning platform with Sofia. Read more!

iO and Acco developed a digital learning platform and a custom LTI to improve knowledge sharing and interaction between teachers and students.

iO developed a new online platform to help Immoscoop conquer the Belgian real estate market and challenge the status quo. Read more about this project.

The Lifelong Learning Program by Kemin is an employee development initiative, designed to support colleagues and partners in their personal and professional growth.

How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iO

With an efficient platform audit, our experts helped Ebema make the most appropriate choices.

In 60 historical windows, the Canon van Vlaanderen depicts Flemish culture - and we provided the interactive website.

Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence. 

Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.

Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.

Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.

iO helped Landal Greenparks create a hospitality experience that seamlessly integrates top personal service with digital convenience. Discover the case.

Web, app, and integration platform for co-branded credit card programmes

Flexible credit, without a card and with all the omnichannel advantages of a credit card.