Bra Fitting
It’s easy for some, but for others it can be a challenge: trying lingerie – and especially bras – on in the store. It tends to go like this: you go into a boutique, choose a nice bra that you think fits, the store owner peeps through the curtain to see if you need anything, and checks the fit and offers a different size or model where needed. And that's how it has been for years. But in an increasingly digital world, an innovative company like Van de Velde did not want to be left behind.
Helping customers find fitting bras quickly and confidently.
A tailor-made app that helps customers find the perfect bra via a tablet in the fitting room.
A customer focused solution
With Van de Velde, we were looking for a do-it-yourself solution to help their customers find the perfect bra size. Something digital that would work in tandem with the crucial role of the stylist. The lingerie brand wanted an app. Would that be a smart choice? An app can be built quickly and is a cost-efficient option that can be implemented in different stores. So when we put all the pieces of the puzzle together, we decided to develop an app that allows customers to find their ideal bra, preferably discreetly and without any time-wasting or uncomfortable delays.
Ready-made technology for the fitting room
A team of experts in UX and UI design, motion design, illustration, and of course developers created the app, working with the React Native framework. The code that performs the scan is a combination of Swift, Objective C and C++. Where possible, we used open source libraries so that we could take full advantage of existing algorithms. On the app home screen, we also provided an animation to explain to customers how to use the app.
"iO was already in our minds when we started our search for a digital partner, because we knew they had technical knowledge in house. We were already convinced during the first meeting."
Amandine Vermeulen, International Sales Operations Manager at Van de Velde Lingerie
The ideal user experience? Frictionless and secure
How does it work? Simple: the customer goes into the fitting room and answers some questions via using the app on a tablet. Then the app gives her instructions. We trained the app with AI so that it can identify, for example, whether the customer needs to tie back her hair. The customer turns 360° and the app scans her bust. And that’s it! A number of perfectly matched bras are displayed on the screen. The app is secure and respects the customer’s privacy. It ensures that they are not disturbed when they are in the fitting room. They also have the option to keep their bra on during the scan, and can also choose whether their scans are anonymised for use in improving the app.
An app that is the perfect fit for Van de Velde and their customers
Boosting women's self-confidence. That is what Van de Velde has been doing for more than 100 years. And yes, that's what we do with this app: offer every customer a tailor-made shopping experience so that they enter the fitting room happy and confident, and of course, leave with lingerie that supports her inner strength in a stylish way.
"We are thrilled that our collaboration with Van de Velde will continue. We are looking forward to monitoring the app and optimising the UX flow."
Koen Roos, Business Developer
What we did
