Blended agency iO has launched a new end-of-year campaign for the country's largest airport. Starring: a girl with a magical snow globe on her way to the North Pole.

Brussels Airport, where dreams start 

To bring together the magic of Brussels Airport and the end-of-year period, iO found inspiration in one of the holiday’s most evocative symbols of the holidays: a snow globe. In this stylised ad, a girl finds festive magic in every corner of the airport thanks to her snow globe. But is what she sees a dream or reality? The viewers can decide for themselves what they believe, but one thing is certain: Brussels Airport is the place where dreams start. 

The film was launched online on December 13 and will also be in cinemas from December 27. The campaign also includes a key visual in print, DOOH, and JCDecaux's 3D displays at Winter Wonders in Brussels, one of Europe's most popular Christmas markets. 

Close cooperation and in-depth expertise 

Brussels Airport has been counting on iO for ten years — initially for a digital transformation and today for a wide range of blended expertise in marketing, creative concepts, technology, strategy, and more. 

For this end-of-year campaign, Brussels Airport once again turned to the experts at iO. And that led to another successful result, says Catherine Hijazin , Brand Manager at Brussels Airport Company: 

  "We wanted this campaign to bring the magic of the holiday seasons to life at Brussels Airport. And this time, the magic doesn't just shine through the people who come together – it also shines through in the airport itself."  

About iO

iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.

Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com

About Brussels Airport  

Brussels Airport is one of the most important airports in Europe. In 2022, the airport welcomed nearly 19 million passengers, approaching the 26.4 million passengers in 2019. The airport also has a significant cargo activity with 776,000 tonnes of cargo transported in 2022. Brussels Airport meets the specific needs of business and leisure travellers for both intra-European and long-haul traffic, connecting Belgium in 2023 with 200 directly accessible destinations worldwide, offered by 70 airlines.  brusselsairport.be