How do you attract more volunteers with a dazzling recruitment campaign?

iO created a striking social campaign for Facebook, Instagram and LinkedIn, consisting of different phases in which we gradually worked towards a registration as a volunteer.

The first step was to make the target group aware of the possibility of becoming a volunteer at De Kindertelefoon. But you don't “just” become a volunteer. Therefore, in step two, more information was provided to enable people to properly make the consideration. For example, how are you trained as a volunteer? And what kind of questions might you be faced with? This was followed by the action-oriented phase, in which people were called upon to sign up as volunteers.