Name: Accélérez votre croissance en 2024 grâce à l'optimisation de votre marketing de performance
Start: 2023-11-16 09:00
End: 2023-11-16 18:00
Location: Jaarbeurs - Utrecht

A qui s’adresse cet événement?

Directeurs/managers marketing souhaitant obtenir plus de conversions en ligne
Experts digitaux impliqués dans le marketing de performance
Entreprises et marques B2C et B2B

3 éléments essentiels à retenir de cette conférence :

Quelles sont les éléments essentiels de performance à retenir pour 2023 ?
Quelles tendances et changements pouvez-vous attendre dans les années à venir ?
Quel devrait être votre focus pour 2024 ?

Programme: 

16:00 - Accueil
16:15 - Introduction par le Managing Director du campus de Bruxelles
16:15 - 16:40 – Ce qu’il faut retenir du marketing de performance en 2023? - Melissa Bernard, marketeuse de performance chez iO
16:40 - 17:05 - L'avenir de la mesure dans un écosystème en évolution - Maud Delbeke, responsable d'agence stratégique chez Google
17:05 - 17:15 – Pause
17:15 - 17:45 - Équilibrer l'intelligence humaine et artificielle dans le paysage du marketing axé sur la performance - Bram Cappaert, responsable de la stratégie chez iO
17:45 - 18:15 - Intervenant externe à confirmer
18:15 - 19:00 – Networking

Download the slidedecks of the keynotes and breakout sessions

Want to relive a keynote or breakout session? Or did you miss something? Download the slidedecks of these speakers via the button below.

Download the 2023 slidedecks

These brands attended the Content Marketing & Web Editing Congress 2023:

Content Marketing & Web Editing Congress 2023 - Podcast

In the series of three podcasts, ahead of the Content Marketing & Web Editing conference, Charles Borremans talks to Rodger Werkhoven and iO colleagues Rowan Polanen and Peter van der Graaf.

Episode #1 - How GenAI heralds the end of the keyboard

What do we really know about artificial intelligence and what does its meteoric rise mean for the world? In this podcast, Charles Borremans talks to AI expert Rodger Werkhoven. His advice: "harness the energy, which AI offers, instead of sitting in the shelter".

Episode #2 - How the future of the content professional will be more fun and interesting

In this second episode, Charles Borremans talks to colleague Rowan Polanen. With an optimistic view of the future. "The content professional's job will become easier, more engaging and more impactful with AI," Rowan says.

Episode #3 - How AI content creation is going to offer more time for quality

In this third episode, Charles Borremans talks to colleague Peter van der Graaf. In this podcast conversation, we try to find out how GenAI affects professionals working in web editing. "What we need to get to is that we learn to use the time, which we save from doing all kinds of tedious work, for more quality."

Bonus podcast: Andrew Davis, The Most Referable Keynote Speaker in The World

In this special edition Brian talks with Andrew Davis: The Most Referable Keynote Speaker in The World. Andrew was keynote speaker at the iO Content Marketing & Web Editing Conference held in November '23, where he talked about Artificial Influence: the influence of AI on content marketing and editing. At the conference Brian had a fireside chat with Andrew about Intelligent Augmentation (IA), Digital Doppelgängers, the current squirrel sized brain of ChatGPT and the importance of being totally transparant to your clients and co-workers about using AI.

This podcast is a summary of Andrew’s keynote and hence very insightful!

Content Marketing & Web Editing Congress is back in 2024!

On Thursday 14 November 2024, we will hold the twelfth edition of the Content Marketing & Web Editing Congress. With the theme 'People for content, content for people', it promises to be an inspiring day once again. Buy your ticket now!

Buy your ticket for 2024