Whitepaper
Download the whitepaper
In this whitepaper, we highlight these pitfalls and recommend appropriate solutions.
The pitfalls are:
Face time for sales reps
Opt-ins
Digital transformations
Optimal MCM
Sales reps in the driver’s seat
We help the pharmaceutical industry go digital
Citizens expect the same seamless experiences from healthcare as they do from other industries. Our experts help you place patients front and centre with data, successful apps, and clear communication.
Articles sur le même sujet
- In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.Lire la suite
Whitepaper
A user-friendly self-service portal in 5 steps
Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?Lire la suiteWebinar
How to tackle the top 10 challenges in sales and marketing
The digitalisation wave has helped many organisations with their online presence. But at the same time, this wave has also brought several crucial problems to the surface within sales and marketing. In this webinar(in Dutch), we look at the 10 most common sales and marketing challenges and give you concrete next steps to solve them.Lire la suiteWebinar
Modern sales and marketing with HubSpot
The way customers make purchasing decisions is changing fast. Too fast, for many organisations. It's becoming increasingly difficult for entrepreneurs to adapt to this evolution. In this webinar, Steven Van Duyse (Senior Business Strategist at iO) explains how you can transform into a truly sales-focused organisation. By streamlining your sales and marketing teams, you prepare everyone for a new way of selling — in terms of data capture, contacting, and influencing.Lire la suiteWebinar
Webinar: Make your B2B customer acquisition strategy digital and authentic
Who says digital and authentic don’t mix? With SEO, content marketing, affiliate marketing and personalised email campaigns, organisations like ours are generating leads en masse. These tools are ours to use to convert, turn our users into brand ambassadors and design flawless customer experiences. We know what digital can do, can it do it authentically? Marketing expert Glenn Weuts will answer that question in his webinar (in English) on 20 April.Lire la suiteWebinar
INBOUND 23 recap: a customer-centric approach in the age of AI
Curious about the latest developments in customer-oriented strategies, AI, digital transformation, leadership, and storytelling? Our iO colleagues Jolien Struyf and Evelyne Berden travelled to Boston to attend HubSpot's annual INBOUND conference and are sharing their highlights in a bite-sized webinar.Lire la suiteWhitepaper
Event-triggered multichannel marketing
Event-triggered marketing, the process of identifying, prioritising, categorising, monitoring, optimising and executing, is the most effective exercise multichannel marketers can do to reach audiences at the right moment. In this whitepaper we take you through five quintessential steps for event-triggered multichannel marketing.Lire la suiteWhitepaper
Get started with marketing automation
Marketing automation is an efficient way to identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks, allowing you to focus on what’s important. In this white paper, we’ll guide you through the basics of this marketing tool.Lire la suiteWhitepaper
5 easy steps towards improved webshop conversion
Conversion optimisation is a must-have, today more than ever - especially since the global wave of digitalisation following the COVID-19 pandemic took place. The same can be said of the (international) web shop competition, still increasing to this day. As a result, each (new) visitor has become a lot more valuable. This whitepaper shows you how to set up CRO in a data-driven, well-founded way - using the CRO cycle.Lire la suiteWhitepaper
Get more out of your marketing budget
By using dashboards efficiently and automating your data analysis, better results are within your reach.Lire la suiteWhitepaper
HubSpot: driving growth and innovation in your organisation
With an end-to-end partner like iO and a tool like HubSpot, complex organisations transform their operations in a flexible way and seamlessly change the mindset of all employees.Lire la suiteWhitepaper
Life Sciences and Marketing Automation
Once your organization has multichannel marketing intrinsically embedded into its vision and strategy, odds are that you will soon come to realize the benefits of owning a marketing automation platform. After all, you need a solid instrument to effectively execute your multichannel ambitions and deliver increased ROI at the same time.Lire la suiteWhitepaper
All about inbound marketing with HubSpot
Which types of marketing are sure to serve your organisation well, instead of only making things harder? If you are consciously aiming for quality B2B leads, then inbound marketing makes up the proper course. In fact, this goes for digital marketing in general: approximately 90% of all B2B research is conducted via digital, online sources.Lire la suiteWhitepaper
The e-commerce kick-start guide
The evolution in the e-commerce world moves at an incredible speed. That’s why the e-commerce issue becomes more and more complex, with new technologies, products and strategies to deploy. And companies have no choice but to try to keep up with this rapid evolution.Lire la suiteWhitepaper
3 steps to build a successful B2B inbound marketing strategy
Shouldn’t the client be at the heart of every marketing campaign? When it comes to good inbound marketing, the same is clearly true for B2B marketing. Inbound marketing is an effective way to gather everything you need to build a successful campaign: the right, qualitative leads - collected in a way that does not disturb the user experience, using data that’s willingly shared. It’s a fitting approach, not only for acquiring new customers, but for turning them into enthusiastic brand ambassadors in the process.Lire la suiteWhitepaper
Sell & advertise on bol.com
Most of us have probably already ordered a product or two at bol.com. But the platform also offers merchants interesting opportunities to sell and advertise products, in Belgium and the Netherlands. In this white paper we will tell you more about the possibilities of the platform.Lire la suiteWhitepaper
Win the battle for the consumer with marketing automation
In 2023, consumers’ expectations are higher than ever. They reject generic messages and communication. More so; they want to be put on a digital pedestal. To be personally addressed and only shown content that is relevant to them. In other words, they want companies and brands to give them an experience. And that experience has become just as important as a product or service.Lire la suiteWhitepaper
Your channel mix only has value if you manage it effectively
To make your online business run smoothly, there are several aspects you can focus on. One of them is your channel mix. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? Channel management provides answers to these questions. Channel management involves monitoring and adjusting the entire channel mix of your business or client based on predetermined goals. You work on all aspects that ensure better results, at every stage of the funnel.Lire la suiteWhitepaper
Sales, leads, goals: your guide to Performance Marketing
Performance marketing is a branch of marketing where you focus on results. Which results? How can you measure it and - more importantly - how do you achieve it? This is different for every organisation, but the potential of performance marketing to deliver results? That’s universal. The efficient combination of leads, sales and targets is crucial.Lire la suiteWhitepaper
Break silos between sales, marketing and operations with Hubspot
Anticipating customer needs is no longer enough; customers expect companies to truly enrich their lives. Breaking old silos and putting users at the centre is key to becoming an organisation that not only values customers, but puts them at the centre of every decision. After reading this white paper, you'll know:Lire la suiteWhitepaper
Whitepaper: How to unburden your business with ‘first time right’ marketing execution
Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues?Lire la suiteWhitepaper
16 tips to make your marketing and digitisation budget for 2025 smarter
The 2024 summer holidays are behind us and it's time for organisations to set their budgets for 2025. And that is often a more difficult task than we would like to admit. We wouldn't be iO if we hadn't come up with anything to help you with that tedious task... Get 16 tips to make your marketing and digitisation budget for 2025 smarterLire la suiteBlog
Increase your digital impact with Conversion Rate Optimisation
You need a digital platform that meets all the needs of your customers? When building it, don't rely too much on assumptions about how people will use it. Even though you’ve mapped the customer journey and you’ve got your buyer personas fully sketched out, it is possible that users respond to your platform quite differently than you had in mind. That’s why you should put your concept online at an early stage and start testing. Conversion Ratio Optimization (CRO) provides all the insights you need!Lire la suiteBlog
Customer Lifetime Value: how much is your customer worth to you and why do you need to know?
If you want to grow your business or optimise your operating costs, you have to be aware of your Customer Lifetime Value (CLV). By comparing your CLV with the costs that you incur when attracting new customers, (the so-called Customer Acquisition Cost or CAC), as a business you can calculate the real return on your marketing investments. How do you calculate Customer Lifetime Value?Lire la suiteBlog
Marketplaces are a must for every consumer brand (even if you don't sell on one)
Marketplaces such as bol.com and Amazon have assumed an influential position in a very short time, gaining influence on how and where consumers do their shopping. Some brands have good reasons not to want to sell on marketplaces. But even then, you need to have a presence there as a brand.Lire la suiteBlog
More conversions thanks to behavioural economics
When we look at our buying behaviour, we believe that we are rational with our money. Or that we could be if we wanted to be. Yet consumers act irrationally more often than you might think. Welcome to the exciting world of behavioural economics and how you can use the principles of behavioural science to boost your conversions.Lire la suiteBlog
Attract more customers with an efficient omnichannel strategy
Is your business both online and offline? Then an efficient omnichannel strategy is indispensable for growing your business, but how exactly do you do that?Lire la suiteBlog
Générez des leads B2B avec l'Account Based Marketing
L'Account Based Marketing associe un contenu ciblé à un groupe cible clairement défini. Vous êtes curieux de savoir comment vous pouvez utiliser l'ABM pour obtenir plus de prospects ? Continuez votre lecture. L'inbound marketing reste l'une des techniques de marketing digital les plus efficaces. Mais saviez-vous que vous pouvez aussi parfaitement combiner le contenu que vous créez pour votre stratégie inbound avec une approche commerciale outbound classique ? Ou la rendre encore plus spécifique pour certains secteurs ? Cette technique s'appelle l'Account Based Marketing : nous vous expliquons ici ce que c'est et comment vous pouvez générer davantage de leads B2B grâce à cette dernière.Lire la suiteBlog
Turn new visitors into regular customers with inbound marketing
Is your target audience already immune to billboards and TV commercials? They might be soon, but not just yet. However, they are in control and independently search for the right answers to their questions and the best fit services and products that match their needs. What role does your organisation play in this? How do you reach your target audience? Our answer: inbound marketing. Capitalise on new interests, target search intent and triple your ROI compared to outbound marketing.Lire la suiteBlog
Does video have a place in your B2B content strategy?
Is your content strategy already harnessing the power of video? Video is everywhere. Every month, 1.7 billion unique visitors watch at least one video on YouTube, and visual social media such as Instagram and TikTok are extremely popular. B2B is not immune to this. With the rise of video can we expect to see the decline of the copywriter and the arrival of the video content creator? It's not so black and white, thankfully. But, as marketers say, as a company it’s always better to respond to trends so you don’t get left behind. And video has long ceased to be a 'throwaway' trend. How can you integrate video into your content strategy? And what are the benefits?Lire la suiteBlog
Sell smarter with B2B buyer personas
Buyer personas are a great way to understand your prospects' goals and desires. Creating buyer personas is not an end in itself, it's a means to sell smarter, using arguments that are more effective for different target groups. In this blog we explain how to successfully approach this by focusing on the emotions that play a role in buyer’s decision making processes.Lire la suiteBlog
Are online (3D) product configurators already boosting your sales?
Product configurators are already an established part of many sales processes. Just think of interiors, furniture, cars and personalised (luxury) products. But did you know that you can use product configurators and 3D visualisation to boost your sales processes? It’s not just an added bonus, or technical wizardry that’s just there to impress, but real technology that converts leads.Lire la suiteBlog
B2B e-commerce is still in its early stages in Europe
B2B e-commerce in Europe is in its infancy when compared to online sales on other continents, such as Asia and America. Hans Maltha, CCO of iO, believes we have a lot of catching up to do. He provides the necessary tips and tricks for a B2B organisation to be prepared and to make rapid progress.Lire la suiteBlog
How to develop a first-party data strategy in 4 steps
The digital landscape is in constant motion. We’re in the midst of one of the biggest shifts of the last couple of years. The days of third-party cookies are numbered, consumer expectations keep changing, and data collection and privacy regulations are becoming more strict by the day. Some parts of the industry are sitting idly by, for now, but we believe that now is the best time for organisations to act. Start developing a strong first-party data strategy now, and get a head-start on your competition.Lire la suiteBlog
Établissez des relations solides avec vos clients grâce à HubSpot
Comment un outil CRM peut-il vous aider à construire des relations plus fortes et de meilleure qualité avec vos clients ? En rendant leur expérience, tout au long de leur parcours, aussi fluide que possible. Pour y arriver, les départements marketing, vente et service client doivent travailler ensemble. Tout cela est possible avec un outil comme HubSpot. Steven Van Duyse (iO) et Anneleen Boullart (InSites Consulting) vous en disent plus dans cet article.Lire la suiteBlog
What makes a successful self-service portal?
A self-service portal is a great way to offer your customers better service and set up your sales processes more efficiently. We explain what a self-service portal is and what you need to make it a success.Lire la suiteBlog
Everything on B2B self-service portals
An online environment to place orders, contact customer service and searching information is a given in B2C. Luckily, we also see an increasing number of B2B companies investing in these kinds of portals. We’ll explain what a B2B self-service portal is and what the benefits for both companies and customers are.Lire la suiteBlog
Investing in a self-service portal? There are 3 clear benefits for your business
Does your organisation spend a lot of time providing your customers with information and support about services? For example, scheduling delivery or maintenance appointments, contract management, changing customer data or taking orders? In most cases, these common interactions are all related to information that is connected to your services or products. And it is precisely these interactions that you can digitise effectively in a self-service portal.Lire la suiteBlog
How can you maximise the impact of SEO in your marketing strategy in 2024?
As we navigate through 2024, the seismic shifts in search engine algorithms and user preferences demand that marketers adapt swiftly. The emergence of new search engines alongside Google's evolving algorithms highlights the urgent need for a robust, adaptable SEO strategy. In this rapidly changing digital landscape, integrating SEO holistically into your marketing efforts from the outset isn't just beneficial; it's imperative for staying competitive and visible.Lire la suiteBlog
Data & Intelligence : pas de place pour l’émotion en salle de réunion
Les données jouent depuis longtemps un rôle crucial pour mesurer l’efficacité des stratégies marketing et commerciales, ou pour identifier leurs échecs. Pourtant, dans de nombreuses réunions, les discussions sur les raisons de ces échecs et sur les changements à opérer se font encore sur la base d’intuitions. En éliminant l’émotion des prises de décision, marketing et ventes gagnent en efficacité. Autrefois, les stratégies étaient fondées sur des résultats passés. Aujourd’hui, nous avons atteint un niveau élevé de prédictibilité. Le marketing digital n’a jamais été aussi proche de la certitude.Lire la suiteBlog
7 essential insights to help you determine your marketing budget for 2025
In the ever-changing world of marketing, it can be challenging for CMOs to determine the correct marketing budget. The economic landscape and technological advances in the marketing industry calls for a new approach to budgeting. In this article, Glenn Weuts - Head of Marketing Technology at iO, shares seven marketing budget insights, with recommendations for how to determine your budget for 2025.Lire la suiteBlog
HubSpot announces new Sales Hub and CRM features at INBOUND 23
Elevate your sales journey and maximise data efficiency with HubSpot's Sales Hub 2.0 and Smart CRM.Lire la suiteBlog
9 conseils pour créer la campagne de Noël idéale pour votre marque
Vous les entendez ? Écoutez bien, les chants de Noël sont bientôt là. Sérieusement : Noël approche. D'ailleurs, pour moi, Noël a déjà commencé. Alors que j'écris cet article depuis mon hamac, à la fin de mes vacances en Provence, je pense déjà aux sapins, à la neige, aux belles tablées. Et, bien sûr, à la manière de tirer profit de Noël, qui est traditionnellement la période commerciale la plus chargée de l'année. Mais comment assurer le succès de la campagne de Noël de votre marque, et faire en sorte qu'elle se démarque de toutes les autres ?Lire la suiteBlog
2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance
It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Lire la suiteDossier
Dossier: Successful marketing budgets and plans
Lire la suiteVideo
Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Lire la suiteVideo
Infinite opportunities: Leslie Cottenje (CEO Hello Customer)
The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.Lire la suiteCase
Une stratégie de marketing automation intelligente pour Hyundai
À l'aide de SharpSpring, nos experts ont développé un stratégie de marketing automation intelligente pour une base de donnée unifiée avec des profils clients complets.Découvrez ce case en détailCase
Comment nous avons rapproché les patients de leurs médecins
iO a aidé la société pharmaceutique MSD à créer deux campagnes de sensibilisation pour améliorer la communication entre les patients et leurs médecins. Apprenez-en plus ici.Découvrez ce case en détailCase
Comment faire évoluer une stratégie de génération de leads grâce au marketing d'affiliation ?
Une stratégie de marketing d'affiliation réussie génère des leads et des conversions. Découvrez comment nous avons mis la théorie en pratique, avec succès, pour Philips.Découvrez ce case en détailCase
Des campagnes créatives qui renforcent l’image de marque et réchauffent les cœurs
Le propane en tant que source d'énergie avait besoin d'être reconnu, plus particulièrement par tous ceux qui vivaient hors réseau. Nous avons géré cela pour le spécialiste du gaz Primagaz, avec des campagnes créatives à 360° - à la fois en ligne et hors ligne. Découvrez l'article !Découvrez ce case en détailCase
Un multisite Drupal pour Facilicom
Comment faire passer en ligne une histoire claire qui génère du trafic vers votre site web quand vous représentez plusieurs entreprises ? Découvrez-le en lisant ce case.Découvrez ce case en détailCase
Comment nous mixons technologie & marketing pour la pharmacie en ligne Farmaline
Comment iO maintient sa collaboration fructueuse avec Farmaline sur le long terme ? En associant un lien de confiance solide à une synergie efficace entre ses services technologie et marketing.Découvrez ce case en détailStack
Votre partenaire Shopify pour les meilleures expériences de shopping en ligne l iO
Découvrez comment iO peut vous aider à booster votre e-commerce grâce à une plateforme Shopify sur mesure. Nous fournissons un soutien complet, de la technologie au marketing, garantissant une croissance et des conversions optimales.Lire la suiteIndustry
Elevate healthcare provision and treatments using digitisation.
Healthcare, provision, delivery, digital therapeutics, patients have come to expect the same levels of accessibility and flexibility and at iO, we know how to do digitisation.Lire la suiteNos expertises
Entretenez vos relations clients avec une stratégie CRM et de fidélisation solide l iO
Personnalisez vos relations grâce aux outils appropriés. iO vous aide à développer et optimiser votre stratégie CRM et de fidélisation.Lire la suiteNos expertises
Élaborez une stratégie marketing qui fonctionne
Atteignez vos objectifs avec une stratégie marketing solide et bien pensée. Nos experts sont là pour vous ouvrir la voie sur le succès de votre entreprise.Lire la suiteNos expertises
Branding & marketing strategy: tell your brand story convincingly
Take control of your brand story with a sophisticated brand and marketing strategy. Power to the people, right? Get to know iO's take on things.Lire la suiteNos expertises
Convaincre vos clients et employés grâce à votre proposition de valeur l iO
Découvrez comment les organisations avec une value proposition claire pour leurs employés et leurs clients (CVP & EVP) renforcent leur position. Nous sommes ravis de vous y aider.Lire la suiteNos expertises
Plan de communication digitale et image de marque
Chez iO, nous vous aidons à définir le bon plan de communication digitale et à établir une image de marque forte afin toucher le bon public cible.Lire la suiteNos expertises
Stimulez votre groupe cible avec des activations en ligne et hors ligne l iO
Activez votre groupe cible grâce à des expériences dynamiques, en ligne et hors ligne. Chez iO, nous combinons marketing, technologie et stratégie pour créer des activations de marque ayant de l'impact.Lire la suitePresse
iO donne de l’éclat à la Couleur de l’Année d’AkzoNobel « Tendre Cocon »™
Dans la phase de préparation, les experts en marketing digital d’iO se sont penchés sur l’optimisation des flux de la campagne sur et entre les pages web, les campagnes emailing et les applications mobiles.Lire la suitePresse
iO named the most customer-focused digital agency in the Netherlands
Lire la suitePresse
iO study: majority of retail chains missing out on local SEO benefits
Lire la suitePresse
iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
Lire la suitePresse
iO appoints Marco Merola as Managing Director on Campus Herentals
Lire la suitePresse
iO launches magical end-of-year campaign for Brussels Airport
Lire la suitePresse
Manna boosts brand awareness with a wink
Lire la suitePresse
Lidl Belux selects blended agency iO as digital partner
Lire la suiteWebinar
How can you strengthen your position as a B2B brand
In the past, B2B was too often seen as B2C’s little brother, but nothing could be further from the truth. As is the case for every marketing field, B2B has gone through quite the evolution. But what does that evolution look like? And does that evolution require a different marketing strategy? In this webinar, we’ll show you what B2B looks like today and how you can distinguish your brand from the competition with your marketing strategy.Lire la suiteWebinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.Lire la suiteWebinar
Crucial for your marketing in 2024: Google Consent Mode V2
The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.Lire la suiteWebinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Lire la suiteWebinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Lire la suiteWebinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Lire la suiteWebinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Lire la suiteWebinar
SEO & TikTok: the dynamic duo for digital success
From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information. Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy.Lire la suiteWebinar
Webinar: Increase your online impact with strategic SEO
Is your website not being properly found by relevant visitors? Is your SEO traffic not generating enough conversions? But do you think you already have an SEO-friendly website? Then it's time to switch from tactical to strategic SEO. Find out how during our webinar on 23 August.Lire la suiteWhitepaper
How do you target the untargetable? Approaching Gen Z
Gen Z is known as the most inaccessible generation ever. For brands and their commercial messages, at least. Gen Z grew up in the digital world, and the average member of Gen Z has a strong radar for brands with misleading messages or brands that communicate inauthentically.Lire la suiteWhitepaper
Impact of the cookieless future on marketing
In this whitepaper, we will immerse you in the world of cookies, discuss what exactly is about to happen and how you can prepare your company for it. Enjoy!Lire la suiteWhitepaper
The journey towards superior email deliverability
Every business that uses email marketing in its strategy to reach a target audience wants to get a spot in the target audience’s inbox. But spam has become such an overwhelming part of email traffic that it’s become more difficult to get past Internet Service Providers and Mailbox Providers. That’s why an email marketing strategy needs to focus on email deliverability.Lire la suiteWhitepaper
Interactive video for the static marketer
Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.Lire la suiteWhitepaper
How to succesfully sell and advertise through Amazon Belgium & The Netherlands
Selling through Amazon? Here’s how to become successful Amazon is deeply ingrained in today’s digital retail landscape: you can buy and sell almost anything there. For merchants, Amazon offers a unique opportunity to rapidly and efficiently expand their markets – even across borders. But how do you start doing that? How will you successfully sell your products through the world's largest e-commerce platform? Well, you can find out how it works in our updated guide, 'Selling and Advertising on Amazon, a Guide for Belgium and the Netherlands'.Lire la suiteWhitepaper
Boost growth with digitalisation
Digital transformation may be a buzzword, but that’s because it’s happening right now. Digitalisation has gained momentum every part of society and it’s showing no sign of slowing down. Consumers have high expectations and now it’s for companies to anticipate their digital needs. iO has the expertise and experience your company needs for effective digital transformation. Digitalisation is a mindset that has an impact on the entire company, from business operations and internal processes to marketing and communication. Customer focused and with a clear vision. Do you want to know more about the benefits of digitalisation, and how to embed it into the DNA of your company? Our experts have bundled their insights and experiences into an inspiring ebook that will help you prepare your brand for tomorrow.Lire la suiteWhitepaper
Video content in your marketing mix: the definitive guide
Spoiler alert: video is at home in your marketing mix,ideally with its own unique approach – video marketing. Video stands out, you can do a lot with it and the information it carries sticks better. It doesn’t just grab your target group’s attention, it also has an inherent credibility. For these reasons and more, video offers endless possibilities and should be more than 'just' an element in your content marketing strategy.Lire la suiteWhitepaper
Alternatives to Google Analytics 4
How well do you know today’s web analytics landscape?When talking about web analytics, Google Analytics is usually at the top of the list. Google Analytics 4, is the undisputed king of web analytics tools. Or is it?Lire la suiteWhitepaper
The ultimate end-of-year guide (with checklist)
With cyber week (starting Friday, Nov. 29) and the end-of-year period upon us, there are some great opportunities ahead to give sales another boost, whether you're in B2C or B2B. With this guide and checklist of no less than 61 pages (!), we help you fine-tune your marketing, communication and advertising strategy so that you catch the eye of your target audience. With this guide & checklist, compiled by our +2000 experts from different departments, you'll roll out the digital red carpet for your customers in the year-end period. Download it now.Lire la suiteWhitepaper
The significance of data in digital marketing
Data help the marketeer implement digital marketing techniques in customer communication. But how do you use that data, exactly? And how can you enjoy the full force of data? In this whitepaper, we will show you how to optimise your customer and prospect communication through segmentation and personalisation. Moreover, we’ll show you how AI supports these processes.Lire la suiteWhitepaper
No more marketingcookies: calculate the impact on your sales and visitors
Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss. Go directly to the calculator via the button below or scroll down for more background information.Lire la suiteWhitepaper
How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase? In this whitepaper, we help you out.Lire la suiteWhitepaper
Why email marketing still works
Whether you’re a small business or a large multinational, it’s worth considering email marketing.Lire la suiteWhitepaper
Creativity – how to stand out in B2B communication
Creativity in B2B communication is an important way to engage and connect with your audience. The era of the pure sales pitch is long gone, and today B2B communication is also looking for new ways to add value in the long term. Creativity builds the bridge between story, feeling and individuality. And this translates into positive business results.Lire la suiteWhitepaper
Composable Commerce: hype or here to stay?
The world of online commerce is becoming increasingly complex. Businesses need to be able to create appropriate and unique customer journeys across multiple channels. But this is proving to be quite a challenge for those still using traditional commerce platforms. Luckily, the world of online commerce is also constantly developing. When new and greater challenges arise, fresh solutions are created. Solutions like composable commerce.Lire la suiteWhitepaper
Building brands with content
Brands are built with advertising, and content then adds depth to the brand, right? Not if you ask Aart Lensink. As a content expert, he helped several brands tell strong stories, and now he's sharing his knowledge on building brands with content in this e-book— packed with examples and with a concrete step-by-step plan.Lire la suiteWhitepaper
Download the "2023 Local SEO Benchmark Report"
For the 2023 Local SEO Benchmark, we analysed nearly 100,000 business locations in 36 cities in the Netherlands and Belgium, across 14 different industries. Curious about how the retail sector in the Netherlands and Belgium is doing in terms of Local SEO? Find out in our 2023 Local SEO Benchmark Report . Some key conclusions of the 2023 Local SEO Benchmark Report:Lire la suiteWhitepaper
Increase your webshop turnover
Webshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.Lire la suiteWhitepaper
Get more revenue from Google Shopping with Google CSS Managed Service
In 2017, Google was fined €2.4 billion by the European Commission for abuse of power. The internet giant was pushing comparison websites (Comparison Shopping Services, or CSS) lower in search results with Google Shopping. That fine was bad news for Google, but good news for organisations looking to make more online sales.Lire la suiteWhitepaper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Lire la suiteWhitepaper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Lire la suiteWhitepaper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Lire la suiteWhitepaper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Lire la suiteWhitepaper
Make ecommerce more personal and tangible using online configurators
Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.Lire la suiteBlog
Strengthening your B2B brand
In the past, B2B was regarded as the smaller, less interesting brother of B2C. Now we know better. Today we'll show you how you can make a difference as a contemporary B2B brand and get the edge on your competitors.Lire la suiteBlog
How to speed up digital innovation in healthcare
Developing new digital products and services in healthcare can take a while. And yet, innovation is very important in this sector where budget cuts are a daily occurrence. How do you develop innovative ideas for healthcare quicker, and test them to create solutions that get to see the light of day? In this article, we give you 7 tips to use straight away.Lire la suiteBlog
Balancing your budget between brand building and performance marketing has never been more important
In our work with clients we see that there’s an increasing focus on effective, goal-oriented marketing communications. Data dashboards that show ‘more conversions’ and ‘more sales’ at a glance are preferred when reporting to the boardroom. But this carries a risk too. It might be a good time for brand managers to ask themselves: are the most obvious tactics also the most impactful ones?Lire la suiteBlog
The importance of e-commerce for B2B
As of 2022, 65% of B2B companies conduct their business exclusively online. In addition, last year—for the first time ever—organisations sold more online than through personal sales. It is therefore about time for your B2B company to move towards—and reap the benefits of—a digital story. Discover the difference e-commerce can make in a B2B context.Lire la suiteBlog
What's in a name: how to choose an iconic brand name
A strong brand identity begins with a strong brand name. So determining your brand’s name has a major impact on your success as a company. How then do you come up with a name that conveys your brand values and feels like a household name to consumers? Discover how our research and creation can help you anchor your new name in your customers' hearts.Lire la suiteBlog
We analysed 97,474 Google Business Profiles and here's what we found
In 2020 we published "The 2020 Local SEO Benchmark Report". Our analysis of the state of local SEO in the Dutch retail sector. At the time, our conclusions were not too positive. About 75% of all business listings were incorrect or incomplete, less than 26% of retail chains had made a Google post, and only 8% answered reviews and customer questions. Now, three years later, we've mapped the state of local SEO again, but this time we’ve expanded the scope of our analysis covering 36 cities in the Netherlands and Belgium, divided into 14 different industries. In total, we collected and analysed data from nearly 100,000 business locations and over the last few months, we have analysed the results and are proud that we can now share the report and the most important findings. Let's dive into the key insights...Lire la suiteBlog
Get the latest updates from iO through our WhatsApp Channel
Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.Lire la suiteBlog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Lire la suiteBlog
With these new guidelines, Gmail will ensure a safer inbox in 2024
In February 2024, Google and Yahoo's new email guidelines will come into effect. These guidelines have to do with email deliverability and will be made mandatory by Google, unlike now. The guidelines will apply to all emails delivered to Gmail accounts — or, in other words, all emails to gmail.com email addresses and organisations using Google Suite as an email server. In this article, our email experts tell you everything you need to know about the new guidelines.Lire la suiteBlog
How to craft a brand name or tagline in 5 minutes (and whether it's the right one)
Seriously, it's done in no time. And we're about to show you how. The question is: is this what you want? In this blog post, you'll read how we do it at iO, you'll find some tips and tricks to apply on your own work and you'll start to grasp the added value of the human factor.Lire la suiteBlog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Lire la suiteBlog
15 Reading, listening, and viewing tips for the holiday season (and Beyond)
The end of December is list time. My colleagues at iO invited me to fill the last square of 24till24 with an inspiring list. December 24 is the last day of work before the Christmas holidays for many. That magical time of the year when the professional merry-go-round comes to a complete standstill. It isn’t just the time for family celebrations, it’s also the perfect moment to curl up on the sofa with a good book, a podcast, or a film. So, get into my personal list of the very best viewing, reading, and listening tips. Slide into the holiday season and keep the boredom at bay. Enjoy!Lire la suiteBlog
Inclusion numérique : comment ne laisser personne sur le bord du chemin
Il y a une fracturee digitale entre les persona que nous utilisons en marketing et la population. En Belgique, l’écart est assez important : près de 50 % de la population est considérée comme numériquement vulnérable. Comment gérer cela en tant qu’organisation ? Comment s’assurer que les produits et services proposés n’excluent personne ? Cet article contient neuf conseils pratiques afin de vous guider vers l’inclusion digitale.Lire la suiteBlog
4 conseils pour élaborer un plan de mesure efficace
De plus en plus d'organisations souhaitent mesurer avec précision le retour sur investissement des plateformes digitales. Mais comment élaborer un plan de mesure efficace ?Lire la suiteBlog
Pourquoi le Google Consent Mode V2 est indispensable au marketing en 2024
Le monde du marketing ne cesse de se transformer, avec de nouvelles mises à jour ou de nouvelles règles en permanence. C'est un monde qui oblige les entreprises à évoluer avec lui. Un changement récent de cette organisation inclut, entre autres, que le mode de consentement de Google doit recevoir une mise à jour d'ici mars 2024 afin d'améliorer la protection de la vie privée des utilisateurs. Prenons par exemple la loi sur les marchés numériques. Cet instrument législatif européen réglemente les plateformes numériques en créant des règles. Une récente modification législative prévoit notamment que le mode de consentement de Google doit être mis à jour d'ici mars 2024 au plus tard afin de mieux protéger la vie privée des utilisateurs.Lire la suiteBlog
Building trust in a cookieless era
We all know third-party cookies, a marketer's bread and butter, are leaving the building. The cookieless future was irrevocably set into motion when Google decided to remove them completely by 2024. This presents us with the unique challenge of tracking an audience that does not only demand an excellent experience but is increasingly privacy-conscious, too – quite paradoxical, we know. You’ve probably also heard that first-party data is the way to go. So, how can you turn leads into returning customers and, more importantly, how will you procure their data? We suggest a trust-first marketing approach that focuses on excellent content to establish a relationship with customers and users, making them more inclined to share their data with you.Lire la suiteBlog
3 tendances du marketing de contenu pour 2024
La nouvelle année vient de commencer et les premières tendances sont déjà à nos portes. Plus important encore, les utilisateurs deviennent de plus en plus « libres » : ils se déplacent librement d'un canal à l'autre, à la recherche du contenu qu'ils souhaitent consommer. Il est donc plus important que jamais de garder un œil sur les tendances et d'en tirer pleinement parti. Après tout, elles offrent une occasion parfaite de faire preuve de créativité. Mais à quoi pouvons-nous nous attendre en 2024 ? Dans cet article, nous examinons trois tendances que vous pouvez commencer à utiliser immédiatement.Lire la suiteBlog
Bing : un nouveau moteur de recherche pour toucher votre public cible
Google est le leader incontesté du marché des moteurs de recherche, et le restera probablement pendant un certain temps. Cependant, pour ce qui est des requêtes de recherche, on observe récemment un challenger à ce monopole : Bing de Microsoft. Au cours des derniers mois, Bing a fait des progrès considérables, passant de 1 requête sur 20 à près de 1 sur 5. Cette influence croissante et la part de marché de Bing sont des éléments à prendre en compte dans vos stratégies digitales. Vous pouvez ignorer 5 % de vos visiteur·euse·s potentiels, mais ignorer 18 % des requêtes qui mènent à votre entreprise pourrait être néfaste pour vos résultats.Lire la suiteBlog
Les six tendances digitales et marketing pour 2024
L'essor de l'IA, les bouleversements du paysage des médias sociaux et la fin des données tiers... le moins que l'on puisse dire, c’est que 2023 fut une année tumultueuse. Mais, en 2024, les spécialistes du marketing et leurs organisations sont aussi confrontés à des défis de taille. Découvrez les six tendances digitales et marketing qui domineront cette année et, surtout, comment les aborder avec succès.Lire la suiteBlog
3 idées précieuses sur le SEO de Friend of Search 2024
En tant que spécialiste du SEO, j'ai eu l'occasion d'assister à Friends of Search, une conférence renommée sur le SEO et le SEA à Amsterdam. L'événement attire au moins 600 visiteurs par an et garantit des conférences inspirantes, une cérémonie de remise de prix et un moment de networking. J'ai été immédiatement impressionné par l'expertise internationale présentée par les autres participants lors de cette onzième édition, qui s'est tenue le 21 mars 2024. Découvrez 3 informations précieuses sur le SEO qui m'ont marqué.Lire la suiteBlog
Export des données historiques - Universal Analytics
Date limite pour l'exportation depuis Universal Analytics : 1er juillet 2024. Après le 1er juillet 2024, il ne sera plus possible d'accéder à vos données dans Universal Analytics. Il est donc essentiel de prendre des mesures en temps voulu et de les exporter avant cette date. En exportant les données avant la fermeture de l'accès, vous pouvez conserver des informations précieuses, stocker vos données en toute sécurité et entreprendre tout autre action nécessaire. Il est conseillé de ne pas s'y prendre à la dernière minute, car vous pourriez rencontrer des obstacles, tels que des erreurs d'extraction ou des défis techniques. Pour éviter les problèmes potentiels, il est conseillé de transférer les données à temps dans un environnement où elles peuvent être stockées en toute sécurité. Vous pourrez ainsi les utiliser ultérieurement à des fins d'analyse ou de transformation. En agissant maintenant, vous pouvez vous assurer que vous ne perdrez pas vos précieuses données et que vous serez bien préparé·e pour l'avenir. Découvrez nos recommandations ci-dessous.Lire la suiteBlog
Le marketing de contenu est devenu de la communication (et ce n'est pas une bonne nouvelle)
Le marketing de contenu a-t-il encore du sens en 2024 ? Patrick Severein (Head of Content et stratège) se pose la question.Lire la suiteBlog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Lire la suiteBlog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Lire la suiteBlog
Intention de recherche - Search Intent
Lorsque vous recherchez quelque chose sur Internet, pour quelle raison le faites-vous ? Souhaitez-vous recueillir des informations, vous renseigner sur un produit particulier ou peut-être acheter quelque chose ? Il va de soi que vous espérez obtenir des résultats qui correspondent le plus possible à cette raison. L'intention avec laquelle une personne effectue une recherche est un facteur crucial pour Google et les spécialistes du marketing.Lire la suiteBlog
Budgets marketing 2025 : s’appuyer sur les données ou prendre un pari ?
Établir les budgets de marketing pour l’année à venir : voilà qui donne des maux de tête à beaucoup de spécialistes. Allez-vous reprendre les budgets des années précédentes, même si la technologie évolue à une vitesse fulgurante et que le marketing pourrait être complètement différent demain ? Ou suivrez-vous votre intuition quitte à prendre des risques ? Heureusement, il y a la modélisation des données, qui vous permet d’élaborer un budget étayé et correct, couvrant vos coûts annuels sans aucun problème.Lire la suiteBlog
The energy transition is enormous, how do you make it personal?
How do you explain the energy transition? iO and Enexis developed a permanent campaign with smart tech and several storylines.Lire la suiteBlog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Lire la suiteBlog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Lire la suiteDossier
Dossier: Brands & society
Lire la suiteDossier
Dossier: SEO strategy
Lire la suiteDossier
Dossier: E-commerce
Lire la suiteDossier
Dossier: Infinite Opportunities
Lire la suiteDossier
Dossier: Cookieless future
Lire la suiteDossier
Dossier: Video marketing
Lire la suiteDossier
Dossier: Marketplaces
Lire la suiteDossier
Dossier: Google Analytics 4
Lire la suiteDossier
Dossier: B2B - Turning B2B challenges into solutions
Lire la suiteDossier
Dossier: Marketing automation
Lire la suiteDossier
Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
Lire la suiteDossier
24 insights for 2024
Lire la suiteDossier
Dossier: Maximize your marketing efforts with HubSpot
Lire la suiteDossier
Dossier: The Opportunity Report
Lire la suiteVideo
Infinite opportunities: Steven Van Belleghem (iO)
Steven Van Belleghem (partner iO) talks about the three main advantages he sees in technology and digital transformation: faster than real-time service, hyper-personalisation, and the ultimate convenience.Lire la suiteVideo
Infinite opportunities: Daan Simonis (Perfetti Van Melle)
Creativity isn't just useful for building a strong campaign — it's essential. Daan Simonis (Global Media & Digital Marketing Director at Perfetti Van Melle) explains why this is the case and how a creative idea has a strong impact, especially on paid media platforms.Lire la suiteVideo
Infinite opportunities: Joaquin Zschuschen (KLM Health Services)
Digital transformation isn't just about technology — it’s also about people. Joaquin Zschuschen, Digital Manager at KLM Health Services, talks about customer satisfaction and personalisation.Lire la suiteVideo
Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Lire la suiteVideo
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentLire la suiteVideo
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Lire la suiteVideo
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Lire la suiteVideo
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Lire la suiteVideo
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Lire la suiteVideo
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Lire la suiteVideo
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Lire la suiteVideo
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Lire la suiteCase
Une plateforme d'apprentissage digitale avec des cas courts
Ismar Healthcare aide les professionnels de la santé à perfectionner leurs connaissances. Nous avons aidé Ismar à être encore plus efficace dans ce domaine. Découvrez comment !Découvrez ce case en détailCase
Employer branding : le soin, une vocation commune
Le groupe hospitalier anversois a demandé à iO d'élaborer une campagne d'employer branding chaleureuse. Découvrez comment nous avons relevé le défi.Découvrez ce case en détailCase
Une app de santé fiable et facile d'utilisation
Vous voulez proposer des services de santé en ligne ? Découvrez comment nous avons créé une app fiable et facile d'utilisation pour faciliter les process.Découvrez ce case en détailCase
Lancement de Coronaplein.nu
Découvrez comment iO a collaboré avec Longfonds et Long Alliantie pour créer une plateforme communautaire afin d'aider les personnes souffrant de COVID-long.Découvrez ce case en détailCase
Faciliter la recherche d'information sur le cancer
With a complete makeover of the web platform kanker.nl, iO helped (ex-) patients and their loved ones to find the information they need, and made knowledge sharing effortless in an engaged community.Découvrez ce case en détailCase
Thuisarts.nl : des informations médicales fiables en un clic
Les experts d'iO ont aidé l'association des médecins généralistes des Pays-Bas a lancer un site fiable pour leurs patients.Découvrez ce case en détailCase
Longfonds lance une nouvelle plateforme centrale
L’an dernier, nous avons développé coronalongplein.nl. L’étape suivante ? Une nouvelle stratégie digitale et le lancement du nouveau site web.Découvrez ce case en détailCase
Comment lancer une nouvelle marque dans le secteur de la mobilité ?
iO et ARG "nous réparons tout, y compris votre humeur" - une collaboration pour renforcer la notoriété de la marque dans le secteur de la mobilité.Découvrez ce case en détailCase
Comment aidez-vous les expatriés qui se déplacent dans le monde entier ?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Découvrez ce case en détailCase
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok.Découvrez ce case en détailCase
Comment une marque flamande met-elle le pied sur le marché wallon ?
iO aide Torfs, le géant flamand de la chaussure, à mieux se positionner sur le marché wallon et en tant qu'acteur de la mode. Découvrez l’article sur cette collaboration.Découvrez ce case en détailCase
Comment générer plus de leads et optimiser le taux de conversion par audience ?
Maximiser le retour sur investissement : l'approche d'iO pour stimuler le taux de conversion dans les campagnes de Beobank. Lire l'article complet ici.Découvrez ce case en détailCase
Comment allier rebranding et refonte de site pour une meilleure expérience utilisateur ?
Créer une plateforme cohérente : Le rebranding et la refonte du site d'Assuralia pour une meilleure expérience utilisateur Lire l'article ici.Découvrez ce case en détailCase
Comment exploiter les réseaux sociaux pour moderniser votre communication digitale ?
Moderniser les communications numériques dans l'automobile : Libérer le potentiel des réseaux sociaux. Lire l'article ici.Découvrez ce case en détailCase
Comment convertir des festivaliers en membres actifs de votre communauté ?
Des bracelets de festival aux comptes en ligne : Convertir les festivaliers grâce à des médias payants efficaces. Lire l'article ici.Découvrez ce case en détailCase
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Découvrez ce case en détailCase
Comment donner vie à des années de savoureuse créativité ?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Découvrez ce case en détailCase
Comment nous avons créé et lancé une marque internationale
Lisez comment nous avons, avec le groupe Brunswick, créé une image de marque complète et une stratégie de mise sur le marché afin de lancer la nouvelle marque Navan.Découvrez ce case en détailCase
Augmentation des taux de conversion et de la valeur des commandes grâce à un configurateur UX
iO a développé un site web et un configurateur orienté UX pour et avec Suzuki Belgique. Lisez tous les détails dans cet article.Découvrez ce case en détailCase
Comment inciter à s’engager dans la transition énergétique en tant que gestionnaire de réseau ?
Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.Découvrez ce case en détailCase
Comment faire en sorte que vos clients aient de nouveau l’eau à la bouche pour votre marque ?
Découvrez comment nous avons aidé la marque de fromage CAMBOZOLA à réactiver ses clients existants tout en attirant les jeunes générations. Lisez notre case.Découvrez ce case en détailCase
Trouver le lieu idéal pour transformer un événement exceptionnel en un souvenir inoubliable
Découvrez comment iO a rendu les sites web et le portail de High Profile Locaties plus faciles à gérer, à trouver et plus évolutifs. Lisez ce case.Découvrez ce case en détailCase
Repositioning a meat brand in full transition
Découvrez comment iO a aidé Imperial à se transformer en une marque alimentaire prête à relever les défis du futur.Découvrez ce case en détailCase
How to deliver a consistent brand experience across 35 countries
Comment développer un concept retail digital international qui fasse passer l'expérience client à la vitesse supérieure ?Découvrez ce case en détailCase
Comment inciter à s’engager dans la transition énergétique en tant que gestionnaire de réseau ?
Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.Découvrez ce case en détailCase
Transformation de l'aéroport national belge
Brussels Airport : découvrez dans ce case comment iO est devenu une véritable extension de l'aéroport.Découvrez ce case en détailCase
Realising growth through marketing
Comment iO convainc les voyageurs de choisir Brussels Airport pour leur prochain voyage. Découvrez nos campagnes marketing.Découvrez ce case en détailCase
How we put Brussels Airport on the map with influencer marketing
iO propulse Brussels Airport vers de nouveaux sommets grâce au marketing d'influence. Découvrez comment.Découvrez ce case en détailCase
Trouver la CMP idéale pour plusieurs domaines
Pour Van Hoecke, nous avons mis en place une CMP pour ses domaines, qui offre à l’utilisateur un environnement sûr pour sa vie privée et ses données. Découvrez comment.Découvrez ce case en détailCase
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Découvrez ce case en détailCase
Comment optimiser une campagne colorée grâce à l'exploitation de données
Mieux visualiser votre parcours client en s'appuyant sur des données grâce au journey mining.Découvrez ce case en détail