5 easy steps towards improved webshop conversion

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Conversion optimisation is a must-have, today more than ever - especially since the global wave of digitalisation following the COVID-19 pandemic took place. The same can be said of the (international) web shop competition, still increasing to this day. As a result, each (new) visitor has become a lot more valuable. This whitepaper shows you how to set up CRO in a data-driven, well-founded way - using the CRO cycle.

Download the (Dutch) whitepaper

It is important to get the most out of your traffic and entice visitors to convert in your webshop. A data-driven approach helps you extract valuable insights from each test and optimisation to improve visitor experience and increase conversion rates.

In this whitepaper:

  • The significance of conversion optimisation

  • Strategy as the foundation of result-oriented CRO

  • The bottleneck analysis

  • From bottlenecks to testable hypotheses

  • Testing

  • Analysis and optimisation

A straight path towards success, step by step.

Conversion optimisation is a challenging process, one that requires a well thought-out approach and firm strategy to be successful. It goes beyond the occasional quick fix and gut feeling. If you’re really after increased e-commerce turnover, a data-driven CRO approach is your ticket. The well-defined roadmap of the CRO cycle adds focus to your strategy and helps you out on the road to success.

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Conversion Rate Optimisation (CRO)Sales & Marketing StrategyE-Commerce