Presse
4 out of 10 Belgians are digitally vulnerable
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Download the (Dutch) whitepaper
In this whitepaper, you’ll learn:
Why it is important to get started with UX research;
What the playing field of UX research is;
What prejudices organisations have about UX research;
Why opportunities are missed when these prejudices are maintained;
How to put UX research into practice.
Improve your user experience and increase conversion
UX research is one of the most efficient and effective ways to boost your conversion rate. After all, a smooth user experience that truly matches the needs of your users is how you score. An analysis by Jakob Nielsen even showed that conversion rates rose by an average of 87% for websites optimised with the help of user testing.
Our UX experts show you how to get the most out of your budget with UX research in this whitepaper. By doing so, you will optimise your website in a meaningful, data-driven way.
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Il y a une fracturee digitale entre les persona que nous utilisons en marketing et la population. En Belgique, l’écart est assez important : près de 50 % de la population est considérée comme numériquement vulnérable. Comment gérer cela en tant qu’organisation ? Comment s’assurer que les produits et services proposés n’excluent personne ? Cet article contient neuf conseils pratiques afin de vous guider vers l’inclusion digitale.Lire la suite
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Le propane en tant que source d'énergie avait besoin d'être reconnu, plus particulièrement par tous ceux qui vivaient hors réseau. Nous avons géré cela pour le spécialiste du gaz Primagaz, avec des campagnes créatives à 360° - à la fois en ligne et hors ligne. Découvrez l'article !Découvrez ce case en détail
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Découvrez comment iO peut vous aider à booster votre e-commerce grâce à une plateforme Shopify sur mesure. Nous fournissons un soutien complet, de la technologie au marketing, garantissant une croissance et des conversions optimales.Lire la suiteNos expertises
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You need a digital platform that meets all the needs of your customers? When building it, don't rely too much on assumptions about how people will use it. Even though you’ve mapped the customer journey and you’ve got your buyer personas fully sketched out, it is possible that users respond to your platform quite differently than you had in mind. That’s why you should put your concept online at an early stage and start testing. Conversion Ratio Optimization (CRO) provides all the insights you need!Lire la suite
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A data analytics platform extracts data from websites and apps and processes it into actionable insights for your business operations. At the beginning of 2023, Google Analytics still had a market share of over 85% in our region and the choice was often an easy one. However, after a series of complaints and questions about its compatibility with GDPR legislation, Google Analytics is balancing on the edge of legality. Consequently, the following question arises: what should you pay attention to when choosing another data analysis platform?Lire la suite
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La nouvelle année vient de commencer et les premières tendances sont déjà à nos portes. Plus important encore, les utilisateurs deviennent de plus en plus « libres » : ils se déplacent librement d'un canal à l'autre, à la recherche du contenu qu'ils souhaitent consommer. Il est donc plus important que jamais de garder un œil sur les tendances et d'en tirer pleinement parti. Après tout, elles offrent une occasion parfaite de faire preuve de créativité. Mais à quoi pouvons-nous nous attendre en 2024 ? Dans cet article, nous examinons trois tendances que vous pouvez commencer à utiliser immédiatement.Lire la suite
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Le marketing de contenu a-t-il encore du sens en 2024 ? Patrick Severein (Head of Content et stratège) se pose la question.Lire la suite
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The professional communication dilemma: To email or not during the festive season.
Email campaigns during December are always a challenge. The volume of email increases steadily every month of the year and reaches a peak during the festive season. For example, MailChimp, the leading email service (according to their 2023 annual report) sends no less than 21.3 billion emails in December. Do you want to know how to make sure your festive emails reach your target audiences?Lire la suite
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From a brilliant seasonal whodunnit, to cringe-worthy singing oven mitts: here’s the very best (and worst...) Christmas commercials of 2024.
It's the most wonderful time of the year again! Christmas! Or no, better still: it’s time to feast our eyes on the spectacular (British) Christmas commercials. They’ve released a tidal wave of clichés (snow, turkey, tears, Santa Claus/women in all shapes and sizes and gifts, lots of gifts). What’s striking about this year: the brands you expect a lot from are disappointing (spoiler 1: Disney...) (spoiler 2: John Lewis...) and brands that you don't expect much from after years of misery and gloom, excel (spoiler 3: Etsy). Let’s get into the festive spirit with 2024’s Christmas offerings.Lire la suite
Dossier
Dossier: SEO strategy
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Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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Dossier: The Opportunity Report
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Are you fed up with boring marketing too?
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Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
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AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Lire la suite
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The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Lire la suite
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iO a aidé la caisse d'allocations familiales à redesigner son site web dans le but de rendre les informations plus accessibles et plus faciles à gérer. Apprenez-en plus ici.Découvrez ce case en détail
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Comment nous avons créé et lancé une marque internationale
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Comment nous mixons technologie & marketing pour la pharmacie en ligne Farmaline
Comment iO maintient sa collaboration fructueuse avec Farmaline sur le long terme ? En associant un lien de confiance solide à une synergie efficace entre ses services technologie et marketing.Découvrez ce case en détail
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Comment faire en sorte que vos clients aient de nouveau l’eau à la bouche pour votre marque ?
Découvrez comment nous avons aidé la marque de fromage CAMBOZOLA à réactiver ses clients existants tout en attirant les jeunes générations. Lisez notre case.Découvrez ce case en détail
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Comment une nouvelle image de marque a-t-elle contribué à renforcer la position de l'entreprise sur le marché ?
Pour Prowise, spécialiste des écrans interactifs et des logiciels éducatifs, iO a conçu un nouveau site web WordPress complété par une nouvelle voix de marque et un nouveau texte.Découvrez ce case en détail
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Repositioning a meat brand in full transition
Découvrez comment iO a aidé Imperial à se transformer en une marque alimentaire prête à relever les défis du futur.Découvrez ce case en détail
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How to deliver a consistent brand experience across 35 countries
Comment développer un concept retail digital international qui fasse passer l'expérience client à la vitesse supérieure ?Découvrez ce case en détail
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Realising growth through marketing
Comment iO convainc les voyageurs de choisir Brussels Airport pour leur prochain voyage. Découvrez nos campagnes marketing.Découvrez ce case en détail
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Transforming the passenger experience through innovation & service design
Nouvelles technologies, internet des objets et preuves de concept. Découvrez comment iO introduit des innovations à l'aéroport.Découvrez ce case en détail
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How we put Brussels Airport on the map with influencer marketing
iO propulse Brussels Airport vers de nouveaux sommets grâce au marketing d'influence. Découvrez comment.Découvrez ce case en détail
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How do you accelerate getting innovative lighting into the living rooms of 47 countries?
iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.Découvrez ce case en détailNos expertises
Understand your audience with market and consumer research
If you know your consumer, you can answer to their needs better. iO helps you with in-depth insights from market and consumer research.Lire la suite
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La recherche et l'analyse de données, vitales pour les organisations fortes l iO
Votre stratégie est-elle basée sur des intuitions ou la recherche et l'analyse ? Nos experts vous montrent la voie.Lire la suite
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Un partenariat innovant sur le long terme : stratégie en matière de technologie
Renforcez vos ambitions technologiques grâce à une stratégie approfondie qui tient compte du budget et de l’évolutivité. Découvrez comment nous pouvons vous aider.Lire la suite
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Grow your business with Conversion Rate Optimization (CRO)
Turn more visitors into customers by optimising the user experience of your website, webshop, platform or app.Lire la suite
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Personnalisation : la clé d’un marketing réussi
Valorisez votre entreprise grâce à un contenu personnalisé et des offres ciblées. Augmentez l'engagement, les conversions et la satisfaction client avec l'expertise en personnalisation d'iO.Lire la suite
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Test A/B : La voie de votre succès en marketing
Propulsez votre site web vers de nouveaux sommets grâce aux tests A/B. Restez agile, optimisez en continu et améliorez l'expérience utilisateur pour favoriser l'engagement et la croissance.Lire la suiteNos expertises
Demandez votre Scan CRO
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Spécialiste e-commerce en Belgique et aux Pays-Bas l iO
Les experts en e-commerce d'iO vous aident à développer une approche solide du commerce en ligne B2B et B2C.Lire la suite
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Nos experts accompagnent vos (premiers) pas dans l'e-commerce grâce à leur expertise commerciale et technologique. Nous vous conseillons sur les plateformes, marketplaces, intégrations et systèmes de paiement.Lire la suite
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UX strategy tailored to your brand and audience
Our UX designers not only provide a pleasant experience for your users, they ensure a consistent brand experience across every journey as well.Lire la suiteNos expertises
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By testing and validating UX designs, users can quickly find the information they need on your website.Lire la suite
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Request your free UX scan
Increase your conversions and improve usability with a UX scan.Lire la suiteNos expertises
Technology & security audit, for proper digital protection
How do you grant your organisation lasting protection? With a clear overview of the weaknesses, vulnerabilities and security risks in your digital ecosystem. Read how a technology & security audit can help your business case.Lire la suiteNos expertises
Partagez vos valeurs avec un concept créatif unique
Nouez un lien émotionnel, créez une préférence de marque et générez de la confiance avec votre groupe cible en développent un concept créatif et unique.Lire la suiteNos expertises
Stimulez votre groupe cible avec des activations en ligne et hors ligne l iO
Activez votre groupe cible grâce à des expériences dynamiques, en ligne et hors ligne. Chez iO, nous combinons marketing, technologie et stratégie pour créer des activations de marque ayant de l'impact.Lire la suite
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De meilleurs résultats en ligne grâce à notre analyse de contenu | iO
Analysez vos textes web, vos images et vos canaux en ligne d'un point de vue SEO, intelligibilité, structure, accessibilité et orientation vers l'utilisateur.Lire la suite
Nos expertises
Copywriting et rédaction web pour un meilleur classement Google
Un contenu accrocheur, impeccable et sur mesure grâce aux copywriters et rédacteurs web d'iO. Élargissez votre portée, captivez vos lecteurs et augmentez votre taux de conversion.Lire la suiteNos expertises
Data management & data warehousing : tirez le meilleur de vos données l iO
Structurez le chaos du big data grâce aux entrepôts de données et à une bonne gestion. Les experts d'iO vous y aident.Lire la suite
Presse
iO and Amnesty International make themselves heard for Write-them-VRIJdag
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iO donne de l’éclat à la Couleur de l’Année d’AkzoNobel « Tendre Cocon »™
Dans la phase de préparation, les experts en marketing digital d’iO se sont penchés sur l’optimisation des flux de la campagne sur et entre les pages web, les campagnes emailing et les applications mobiles.Lire la suite
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iO brings the Port of Antwerp-Bruges’ digital twin to life with AI
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iO creates future-proof look for Assuralia
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iO awarded 'Agency of the Year' at the Grand Prix Content Marketing 2023
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iO study: majority of retail chains missing out on local SEO benefits
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The power of branded podcasts recognised with four Lovie Awards for iO
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iO and M Leuven bring Flemish Master to life with AI tool
Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.Lire la suitePresse
iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
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iO appoints Marco Merola as Managing Director on Campus Herentals
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Amnesty International Vlaanderen and iO put a human face on hope with ‘the power of the people’
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NMBS picks iO as innovation partner and service design expert
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Strategic boost for iO with two new senior hires
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The KNHB and iO launch new adidas Dutch hockey team kits with an inspiring campaign
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Amnesty International calls attention to human rights violations in the Democratic Republic of Congo
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Webinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.Lire la suite
Webinar
Crucial for your marketing in 2024: Google Consent Mode V2
The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.Lire la suite
Webinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Lire la suite
Webinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Lire la suite
Webinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Lire la suite
Webinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Lire la suite
Webinar
SEO & TikTok: the dynamic duo for digital success
From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information. Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy.Lire la suite
Webinar
Webinar: Increase your online impact with strategic SEO
Is your website not being properly found by relevant visitors? Is your SEO traffic not generating enough conversions? But do you think you already have an SEO-friendly website? Then it's time to switch from tactical to strategic SEO. Find out how during our webinar on 23 August.Lire la suite
Webinar
How to become a Social Brand - Building your business with social media
Learn how to move from merely being present on social media to making an impact with an effective social strategy.Lire la suite
White paper
The significance of data in digital marketing
Data help the marketeer implement digital marketing techniques in customer communication. But how do you use that data, exactly? And how can you enjoy the full force of data? In this whitepaper, we will show you how to optimise your customer and prospect communication through segmentation and personalisation. Moreover, we’ll show you how AI supports these processes.Lire la suite
White paper
No more marketingcookies: calculate the impact on your sales and visitors
Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss. Go directly to the calculator via the button below or scroll down for more background information.Lire la suite
White paper
How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase? In this whitepaper, we help you out.Lire la suite
White paper
Why you should use video and visual storytelling in your content approach
Visual storytelling and video hit the right notes with your target audience – using words, images, and sounds. With an approach of 'less selling, more telling' you transcend the product level and tell your audience a story. This makes visual storytelling an intuitive and attractive format to create authentic bonds with your customers, employees, or prospects.Lire la suite
White paper
The 2024 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Lire la suite
White paper
A user-friendly self-service portal in 5 steps
Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?Lire la suite
White paper
Composable Commerce: hype or here to stay?
The world of online commerce is becoming increasingly complex. Businesses need to be able to create appropriate and unique customer journeys across multiple channels. But this is proving to be quite a challenge for those still using traditional commerce platforms. Luckily, the world of online commerce is also constantly developing. When new and greater challenges arise, fresh solutions are created. Solutions like composable commerce.Lire la suite
White paper
Your channel mix only has value if you manage it effectively
To make your online business run smoothly, there are several aspects you can focus on. One of them is your channel mix. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? Channel management provides answers to these questions. Channel management involves monitoring and adjusting the entire channel mix of your business or client based on predetermined goals. You work on all aspects that ensure better results, at every stage of the funnel.Lire la suite
White paper
Building brands with content
Brands are built with advertising, and content then adds depth to the brand, right? Not if you ask Aart Lensink. As a content expert, he helped several brands tell strong stories, and now he's sharing his knowledge on building brands with content in this e-book— packed with examples and with a concrete step-by-step plan.Lire la suite
White paper
Download the "2023 Local SEO Benchmark Report"
For the 2023 Local SEO Benchmark, we analysed nearly 100,000 business locations in 36 cities in the Netherlands and Belgium, across 14 different industries. Curious about how the retail sector in the Netherlands and Belgium is doing in terms of Local SEO? Find out in our 2023 Local SEO Benchmark Report . Some key conclusions of the 2023 Local SEO Benchmark Report:Lire la suite
White paper
Increase your webshop turnover
Webshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.Lire la suite
White paper
Sales, leads, goals: your guide to Performance Marketing
Performance marketing is a branch of marketing where you focus on results. Which results? How can you measure it and - more importantly - how do you achieve it? This is different for every organisation, but the potential of performance marketing to deliver results? That’s universal. The efficient combination of leads, sales and targets is crucial.Lire la suite
White paper
Get more revenue from Google Shopping with Google CSS Managed Service
In 2017, Google was fined €2.4 billion by the European Commission for abuse of power. The internet giant was pushing comparison websites (Comparison Shopping Services, or CSS) lower in search results with Google Shopping. That fine was bad news for Google, but good news for organisations looking to make more online sales.Lire la suite
White paper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Lire la suite
White paper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Lire la suite
White paper
Score on socials with the Social Benchmark Report 2023
When setting goals for social content campaigns, it's crucial to ensure they are achievable and have a tangible foundation. The iO Social Benchmark Report provides you with valuable insights into the world of social content performance, so that you can make data-driven choices to optimise your social content strategy.Lire la suite
White paper
Whitepaper: Discover the power of branded podcasts
Branded podcasts offer organisations the opportunity to reach and stand out to their target audience in a unique way. Learn more about creating a successful branded podcast in this whitepaper, and discover inspiring examples from the market.Lire la suite
White paper
How to successfully develop a platform
Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).Lire la suite
White paper
Whitepaper: How to unburden your business with ‘first time right’ marketing execution
Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues?Lire la suite
White paper
Whitepaper: Creating exceptional customer journeys with a Digital Experience Platform
In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.Lire la suite
White paper
Make ecommerce more personal and tangible using online configurators
Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.Lire la suite
White paper
5 insights from leaders in public communication
Effective communication between government and citizens is crucial in these rapidly-changing times. This whitepaper reveals five essential insights from some leading public communication professionals. Get inspired by these top leaders in the field and learn how to use branding techniques to powerfully communicate your story as a public organisation. After reading this whitepaper, you will knowLire la suiteWhite paper
The 2025 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Lire la suite
White paper
7 essential steps to build an effective MarTech stack
An overwhelming array of marketing technology choices often leads to a fragmented and inefficient MarTech stack. Discover how to optimise your stack, strengthen integrations, and build a future-proof MarTech strategy.Lire la suite
Blog
Bing : un nouveau moteur de recherche pour toucher votre public cible
Google est le leader incontesté du marché des moteurs de recherche, et le restera probablement pendant un certain temps. Cependant, pour ce qui est des requêtes de recherche, on observe récemment un challenger à ce monopole : Bing de Microsoft. Au cours des derniers mois, Bing a fait des progrès considérables, passant de 1 requête sur 20 à près de 1 sur 5. Cette influence croissante et la part de marché de Bing sont des éléments à prendre en compte dans vos stratégies digitales. Vous pouvez ignorer 5 % de vos visiteur·euse·s potentiels, mais ignorer 18 % des requêtes qui mènent à votre entreprise pourrait être néfaste pour vos résultats.Lire la suite
Blog
Les six tendances digitales et marketing pour 2024
L'essor de l'IA, les bouleversements du paysage des médias sociaux et la fin des données tiers... le moins que l'on puisse dire, c’est que 2023 fut une année tumultueuse. Mais, en 2024, les spécialistes du marketing et leurs organisations sont aussi confrontés à des défis de taille. Découvrez les six tendances digitales et marketing qui domineront cette année et, surtout, comment les aborder avec succès.Lire la suite
Blog
Google introduces Interaction to Next Paint as a new Core Web Vital
From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.Lire la suite
Blog
3 idées précieuses sur le SEO de Friend of Search 2024
En tant que spécialiste du SEO, j'ai eu l'occasion d'assister à Friends of Search, une conférence renommée sur le SEO et le SEA à Amsterdam. L'événement attire au moins 600 visiteurs par an et garantit des conférences inspirantes, une cérémonie de remise de prix et un moment de networking. J'ai été immédiatement impressionné par l'expertise internationale présentée par les autres participants lors de cette onzième édition, qui s'est tenue le 21 mars 2024. Découvrez 3 informations précieuses sur le SEO qui m'ont marqué.Lire la suite
Blog
Export des données historiques - Universal Analytics
Date limite pour l'exportation depuis Universal Analytics : 1er juillet 2024. Après le 1er juillet 2024, il ne sera plus possible d'accéder à vos données dans Universal Analytics. Il est donc essentiel de prendre des mesures en temps voulu et de les exporter avant cette date. En exportant les données avant la fermeture de l'accès, vous pouvez conserver des informations précieuses, stocker vos données en toute sécurité et entreprendre tout autre action nécessaire. Il est conseillé de ne pas s'y prendre à la dernière minute, car vous pourriez rencontrer des obstacles, tels que des erreurs d'extraction ou des défis techniques. Pour éviter les problèmes potentiels, il est conseillé de transférer les données à temps dans un environnement où elles peuvent être stockées en toute sécurité. Vous pourrez ainsi les utiliser ultérieurement à des fins d'analyse ou de transformation. En agissant maintenant, vous pouvez vous assurer que vous ne perdrez pas vos précieuses données et que vous serez bien préparé·e pour l'avenir. Découvrez nos recommandations ci-dessous.Lire la suite&w=1920&q=75)
Blog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Lire la suite
Blog
Comment mieux écrire avec l’IA ?
En tant que rédacteur, devez-vous adopter ou craindre les outils d'IA générative tels que ChatGPT, Copilot et Gemini ? La première option, certainement, la seconde peut-être aussi. En tout cas, ceux-ci vous apportent quelque chose que vous pouvez difficilement refuser. Tenez compte de ces nouveaux développement tout en vous assurant de garder le contrôle.Lire la suite
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Intention de recherche - Search Intent
Lorsque vous recherchez quelque chose sur Internet, pour quelle raison le faites-vous ? Souhaitez-vous recueillir des informations, vous renseigner sur un produit particulier ou peut-être acheter quelque chose ? Il va de soi que vous espérez obtenir des résultats qui correspondent le plus possible à cette raison. L'intention avec laquelle une personne effectue une recherche est un facteur crucial pour Google et les spécialistes du marketing.Lire la suite
Blog
Microcopie : petits mots, grand impact
Saviez-vous que le texte d’un seul bouton sur votre webshop peut être déterminant pour votre taux de conversion ? Peu de gens s’attardent sur ce type de microcopie, alors que celle-ci peut avoir un impact énorme sur les performances de votre plateforme en ligne ou de votre application. Dans le premier article de cette série, découvrez ce qu’est la microcopie au juste, et pourquoi elle est si importante.Lire la suite
Blog
Donnez une identité à votre marque grâce au tone of voice
L’histoire de votre marque a beau être révolutionnaire, si vous la racontez d’une manière qui endort tout le monde, vous ne laisserez pas une impression durable. C’est pourquoi votre marque doit avoir un tone of voice à la fois attrayant et approprié. Découvrez dans cet article pourquoi le tone of voice est si important, et comment le définir pour votre marque.Lire la suite
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Comment mettre votre marque en lumière avec la bonne méthodologie pour votre contenu
Il y a énormément d’éléments à prendre en compte lorsque vous élaborez votre stratégie de contenu. Cela va de la définition de vos objectifs à l’identification des opportunités et la mesure de ses résultats. Par quoi commencer, et que faut-il prendre en compte ? Découvrez-le dans cet article.Lire la suite
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Message house : la base d’une stratégie de contenu solide et cohérente
De nos jours, la personnalisation et le marketing omnicanal sont essentiels. Les entreprises doivent être présentes sur plusieurs canaux afin de pouvoir adapter leurs messages à chacun de leurs groupes cibles de manière hyperpersonnalisée. Mais comment communiquer un message de marque de manière cohérente et claire dans cet environnement fragmenté ? La réponse est simple : avec une Message House (maison des messages). Dans cet article, découvrez pourquoi ce modèle est essentiel, comment l’appliquer et les compétences nécessaires pour en tirer le meilleur parti.Lire la suite
Blog
Budgets marketing 2025 : s’appuyer sur les données ou prendre un pari ?
Établir les budgets de marketing pour l’année à venir : voilà qui donne des maux de tête à beaucoup de spécialistes. Allez-vous reprendre les budgets des années précédentes, même si la technologie évolue à une vitesse fulgurante et que le marketing pourrait être complètement différent demain ? Ou suivrez-vous votre intuition quitte à prendre des risques ? Heureusement, il y a la modélisation des données, qui vous permet d’élaborer un budget étayé et correct, couvrant vos coûts annuels sans aucun problème.Lire la suite
Blog
The energy transition is enormous, how do you make it personal?
How do you explain the energy transition? iO and Enexis developed a permanent campaign with smart tech and several storylines.Lire la suite
Blog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Lire la suite
Blog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Lire la suite
Blog
Les 5 règles d’or d’une bonne microcopie
Le moindre mot s’affichant sur votre site web ou votre application a un impact important. Je l’ai déjà démontré dans le premier article de cette série consacrée à la microcopie. Dans cette deuxième partie, j’aimerais partager avec vous quelques bonnes pratiques pour créer une microcopie percutante. Car, aussi petits que soient ces fragments de texte, ils sont loin d’être faciles à écrire.Lire la suite
Blog
« Cliquez ici », ou ce qu’il ne faut pas mettre sur vos call-to-action
Un call-to-action est l’étape déterminante entre un·e visiteur·euse et une conversion. Pourtant, il est souvent utilisé de manière irréfléchie, et c’est bien dommage. En effet, un call-to-action avec une bonne microcopie permet d’augmenter votre chiffre d’affaires et de générer de nouveaux leads. Comment ? Je vous l’explique dans cet article.Lire la suite
Blog
Confirmshaming: the dark side of copywriting
Everyone wants their website or app to bring in conversions. But how far will you go to get your user to act? What kind of copywriting techniques should you use, and which should you abandon? In this blog post, we’ll look at one of the most popular dark patterns in copywriting: confirmshaming.Lire la suiteDossier
Dossier: Personalisation
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Dossier: Brands & society
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Dossier: E-commerce
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Dossier: Challenger Stories
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Dossier: Infinite Opportunities
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Dossier: Cookieless future
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Dossier: Video marketing
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Dossier: Marketplaces
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Dossier: Google Analytics 4
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Dossier: Marketing automation
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Dossier: Successful marketing budgets and plans
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Dossier: Ready to pop on social media?
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Dossier: Discover the power of branded podcasts
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Dossier: E-inclusion & accessibility
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Video
Belgian Federal Public Service Foreign Affairs website, more accessible than ever before
How do we make our content accessible, so that every Belgian can find the information they need quickly and easily? The question came from the Federal Public Service Foreign Affairs and the answer? That came from iO. The result: a website that focuses on accessibility and presents the most important information in a crystal clear way.Lire la suite
Video
Challenger Stories: plant-based pioneer The Dutch Weed Burger
It's time to harness the primal power of Mother Ocean to end animal suffering and offer delicious food that regenerates itself — at least, if it's up to The Dutch Weed Burger. They stand for delicious, plant-based burgers made from seaweed, and in this video, Mark Kulsdom, Co-Founder & Managing Director, tells you all about it.Lire la suite
Video
Do you take social media seriously?
Social media as a marketing tool is often overlooked, despite their potential, they are frequently underutilised. Nevertheless, a strong social strategy and a brand-oriented focus are the keys to success on social media platforms.Lire la suite
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Building brands; yes you can!
Social media extends way beyond performance and direct conversion. It's about building brands, building relationships with the target group and strategically distributing content on relevant platforms. Success requires belief in the power of social media and investment in knowledge building and daring to experiment.Lire la suite
Video
Who decides if your content has value?
It is sometimes difficult to estimate which content is valuable and which is not because of the influence of subjectivity and different opinions in your marketing team. Fortunately, that responsibility lies entirely with the consumer. All you have to do is create a lot of content that is in line with your organisation’s values.Lire la suite
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Who sees which content? The algorithm decides.
Less is more? Not when it comes to social media content. You need a lot of contact moments to get on the radar and stay there. Then the algorithm decides who sees which content.Lire la suite
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Banish content burnout
Sometimes content marketers suffer from a content burnout: they don't know what to post or how to come up with creative content. The drip model offers a solution: take a look at the 'low-hanging fruit' within your organisation, sector and above all: your target group environment. With social posts that you write from the perspective of your target group, you always deliver engaging content.Lire la suite
Video
Is Facebook passé? No way!
Many young people are on Snapchat and TikTok today. In spite of that, Facebook, with 70% active users, remains the largest social network in Flanders. Do you want to reach your audience? Then consider using Reels. Facebook can also deliver strong results for B2B marketing, especially in combination with LinkedIn.Lire la suite
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Does your brand have to be on TikTok?
TikTok offers unprecedented potential for organic reach, but also brings challenges: privacy issues, diverse content and users; and a powerful algorithm. Post multiple times a day and focus on native content instead of your own campaign materials.Lire la suite
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Which formats work on social media?
Since TikTok boosted vertical videos, they have dominated all platforms. Using reels strengthens the bond with your video first users and gives you more organic reach and improves your marketing results.Lire la suiteVideo
Conversation management: truth, courage and action
Conversation management is a shift from webcare to webdare. Where in the past, brands mainly responded to negative experiences and complaints on their own channels, now you join conversations with your consumers on your own and other channels. This increases your visibility and positions you in the market.Lire la suite
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Social media marketing: tried and tested by Dewaele
Content strategist Sam talks to Vanessa Loose, marketing manager at Dewaele. For Belgium's largest independent estate agent, social media are incredibly important. With a healthy mix of trends and evergreen topics, they always stay on the radar as a life partner in living and business through social media.Lire la suite
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Challenger Stories: How Wakuli is turning the coffee chain upside down
When Yorick Bruins lived in Tanzania, he saw a problem: there are too many unnecessary links in the coffee supply chain, preventing coffee farmers from getting a fair price for their beans. He founded Wakuli: an organisation that brings quality coffee from the farmer to the consumer — in the shortest possible chain.Lire la suite
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Challenger Stories: Wild 'n Zilt targets a shortened North Sea chain
Hendrik Kramer is an Amsterdam-based fisherman and entrepreneur who wants to show that sustainable fishing pays off in the Netherlands. He does this by selling his fish directly to consumers with Wild 'n Zilt.Lire la suite
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Challenger Stories: Willicroft makes ‘cheese’ from beans and pulses
Research shows that not many people have a positive perception of plant-based cheese. Brad Vanstone wants to change that with his brand Willicroft on Amsterdam's Spiegelgracht.Lire la suite
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Challenger Stories: BayaBaya guarantees sustainability without compromise
With BayaBaya, founders Dirk Taselaar and Leon Daggenvoorde aim to take the plastic bottle out of the bathroom. Founded in 2021, the brand sells powdered concentrate for body wash with natural, vegan ingredients. Combine that concentrate with tap water and pour it into the aluminium refill bottle, and you've done your part, too.Lire la suite
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Challenger Stories: Hands Off wants to make plant-based chocolate the norm
Hands Off was founded in 2013 to turn the chocolate industry upside down. For example, founder Kitty Smeeten achieved a 42% CO2 reduction by replacing cow's milk with hazelnut praline.Lire la suite
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Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Lire la suite
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Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Lire la suite
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Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Lire la suite
Case
Longfonds lance une nouvelle plateforme centrale
L’an dernier, nous avons développé coronalongplein.nl. L’étape suivante ? Une nouvelle stratégie digitale et le lancement du nouveau site web.Découvrez ce case en détail
Case
Une nouvelle harmonie pour l'UI, l’UX et le design
Découvrez comment iO a aidé la plateforme de streaming musical Tunify à faire passer son interface utilisateur, son expérience utilisateur et son design au niveau supérieur.Découvrez ce case en détail
Case
Le webshop B2B a repris du poil de la bête
Pour Flamingo Pet Product, nous avons développé une webshop B2B avec Shopware. Après quelques mois, celui-ci est un succès. Découvrez comment.Découvrez ce case en détail
Case
Comment digitaliser le plus grand programme de loisirs de Flandre et de Bruxelles ?
Our developers built an improved digital UiTinVlaanderen with a headless CMS and GraphQL layer. Read how we bring omnichannel ambitions online.Découvrez ce case en détail
Case
How do you build a global B2B platform tailored to foodservice professionals?
How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iODécouvrez ce case en détail
Case
Personnalisation approfondie dans Drupal pour un vaste groupe cible
Pour le géant de l’alimentaire Vandemoortele, nous avons créé une plateforme Drupal qui inspire et soutient divers publics grâce à un contenu personnalisé. Apprenez-en plus ici.Découvrez ce case en détail
Case
Comment gérer le webmastering de différents sites web tout en répondant aux attentes du client ?
Améliorer la gestion du contenu numérique des sites web de D'Ieteren Automotive ? Lire l'article complet ici ;Découvrez ce case en détail
Case
Comment convertir des festivaliers en membres actifs de votre communauté ?
Des bracelets de festival aux comptes en ligne : Convertir les festivaliers grâce à des médias payants efficaces. Lire l'article ici.Découvrez ce case en détail
Case
iO, fier partenaire de contenu pour le lancement d’Odido
iO a réécrit tout le contenu pour le lancement de la marque Odido. Ils ont également réalisé la migration du contenu vers le nouveau site web. Vous vous demandez comment ? Découvrez-le sans attendre.Découvrez ce case en détail
Case
How do you craft a captivating podcast journey for young train travelers?
Embark on a thrilling train adventure across the Netherlands with ‘Het Spoor Bijster’, a fuction podcast by the NS and iO.Découvrez ce case en détail
Case
Trouver, personnaliser et commander le cadeau d’affaires parfait en un minimum de clics
Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.Découvrez ce case en détail
Case
Exploitation des données dans le transport public
Connectez vos sources de données en enregistrant les informations personnelles et de paiement sur un portail en ligne.Découvrez ce case en détail
Case
Impacting the traveller and environment through technology
Brussels Airport : zoom sur les différentes plateformes développées par iO pour une expérience passager ultime.Découvrez ce case en détail
Case
A creative blend of skills
Découvrez ce qu'iO fait pour l'aéroport et les voyageurs : du branding aux campagnes créatives en passant par la création de contenu.Découvrez ce case en détail
Case
Clear communication & vision for stakeholders
La communication, interne & externe, est importante pour Brussels Airport. Découvrez comment iO assiste l'aéroport pour cela.Découvrez ce case en détail
Case
Trouver la CMP idéale pour plusieurs domaines
Pour Van Hoecke, nous avons mis en place une CMP pour ses domaines, qui offre à l’utilisateur un environnement sûr pour sa vie privée et ses données. Découvrez comment.Découvrez ce case en détail
Case
Un programme de cartes de crédit co-brandées
Pour BNP Paribas, a iO a développé une plateforme web, une application et une plateforme d'intégration.Découvrez ce case en détail
Case
Une plateforme omnichannel pour le financement retail
Un crédit flexible, sans carte mais avec tous les avantages omnichannel d'une carte de crédit.Découvrez ce case en détail
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WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suite
Sujets pertinents
Conversion Rate Optimisation (CRO)User Experience (UX)Research