Creativity – how to stand out in B2B communication

In the 'cookieless era' it’s a lot more difficult to collect data and track website visitors outside your own environment. Tracking visitors becomes tricky as well. As a marketer and organisation, you are faced with a choice: how do you balance privacy, security, and delivering a customised user experience? At iO, we believe in the power of data, but even more in a flawless and outstanding user experience. By focusing on quality rather than quantity, you turn data loss into an opportunity to build a genuine relationship with your target audience.

Le paysage numérique est en perpétuel mouvement, et nous sommes au cœur de l'un des plus grands changements de ces deux dernières années. Les jours des cookies tiers sont comptés, les attentes des consommateurs ne cessent d'évoluer et les réglementations en matière de collecte de données et de protection de la vie privée deviennent chaque jour plus strictes. Certains secteurs de l'industrie restent encore inactifs, mais le moment est pourtant à l’action. Commencez dès maintenant à développer une stratégie solide en matière de données first-party et prenez une longueur d'avance sur vos concurrents. 

The digital landscape will change significantly with the elimination of third-party cookies and the introduction of new European legislation. Advertisers will have to innovate and make the way that they market themselves more sustainable. First-party cookies and a review of the customer relationship are key to this.

Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss. Go directly to the calculator via the button below or scroll down for more background information.

The cookieless era is just around the corner. The third-party cookie will soon disappear, so marketers need to look for new ways to reach their target audiences. What does a world without third-party cookies look like? And what steps can — or should — marketers take to keep all stakeholders happy?

How to create a data strategy in a cookieless world.

Anticipating customer needs is no longer enough; customers expect companies to truly enrich their lives. Breaking old silos and putting users at the centre is key to becoming an organisation that not only values customers, but puts them at the centre of every decision. After reading this white paper, you'll know:

Moderniser les communications numériques dans l'automobile : Libérer le potentiel des réseaux sociaux. Lire l'article ici.

With an end-to-end partner like iO and a tool like HubSpot, complex organisations transform their operations in a flexible way and seamlessly change the mindset of all employees.