Marketing automation: relevant content at the right time, in the right place

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Marketing automation is an automated process that ensures that your target group receives relevant content, on the right channel, at the right time. During the entire customer journey, from visitor to customer and beyond. 

And whether you operate in the Benelux or on a global scale, the possibilities of marketing automation know no boundaries and are therefore endless. The right course? We are here to help. iO is your specialist sparring partner and knows the right levers to pull to set up effective marketing automation campaigns. 

  • A tailor-made solution for your organisation 

  • Structured approach and best practice implementation 

  • Technology and platform independent 

  • From blueprint to day-to-day operations 

  • Bridge builders between marketing, business, and IT 

  • Your current situation is our departure stop: from design to optimisation 

Optimal design of your marketing automation ecosystem

How do I set up a global campaign for an event in multiple languages, for different audiences and with varying content? For example, how do I organise a rapid recall? Or how do I ensure that my database consists of people I can actually email? 

There are many factors to take into account, it can be complex to set up an effective marketing automation ecosystem and translate it into concrete actions in your daily operations. We help you to make decisions that are relevant to your context. 

rachel.vermeulen

Questions about marketing automation? Contact one of our experts

Rachel Vermeulen - Managing Director, iO Campus Eindhoven
Life at iO Campus

Shaping the right marketing automation blueprint together

Contrary to popular belief, technology is not the key to successful marketing automation. Technology is one of the keys. But getting the most out of your tool investment, your processes, people, and information are just as important. That’s why there is no single blueprint for the ideal marketing automation ecosystem. This differs for every organisation, context, and issue. 

Together with you, we will look for what works for your organisation. iO understands the complexity and will help you to initiate the perfect marketing automation blueprint. We help you to encourage adoption of changes in your organisation so that you can set up your processes effectively, use best practices and of course to select the tool that suits your business objectives. With the goal: to always land your marketing communications in the right way with your target group. 

Getting started with marketing automation?

Choosing the right marketing automation platform isn’t simple. Our experts will help you get there with this whitepaper.

Read the whitepaper
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Specialists in thoughts and deeds

How do we get started? We design your ideal marketing automation ecosystem with the stakeholders in your organisation. We develop an integrated approach, bringing your business objectives together with marketing and technology. Is the approach in place? Great, then we can put it into practice. Because that is typical iO: we help companies from strategic and tactical level to the daily (global) operation.

Customers we helped with their marketing automation

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Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Find out more about us

Want to talk about your project?

We're excited to see how we can help you.

rachel.vermeulen
Your contact:Rachel,Managing Director, iO Campus Eindhoven
business@iodigital.com