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iO awarded 'Agency of the Year' at the Grand Prix Content Marketing 2023
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This event is over, but don’t worry.
Keep an eye on our events. page for more events in the future, or subscribe to our newsletter.
Welke onderwerpen komen aan bod?
Introductie: Content is een breed begrip: wat is het wel en wat is het niet?
Talk 1: SEO-tips voor je website, én voor TikTok, Pinterest en YouTube
Talk 2: AI als je bondgenoot bij contentcreatie
Talk 3: Zo maak je het verschil met snackable video’s
Praktische informatie
Datum: 26 september 2024
Tijd: 14.00 - 17.00 uur
Plaats: iO, Zavelheide 15, 2200 Herentals
Voor wie: iedereen die content naar een hoger niveau wil tillen
Taal: Nederlands
Inclusief: qualitytime met een contentexpert (let op: de plaatsen zijn beperkt) en een hapje en een drankje naderhand
Prijs: gratis
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How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Read more
White paper
Score on socials with the Social Benchmark Report 2023
When setting goals for social content campaigns, it's crucial to ensure they are achievable and have a tangible foundation. The iO Social Benchmark Report provides you with valuable insights into the world of social content performance, so that you can make data-driven choices to optimise your social content strategy.Read more
White paper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Read more
White paper
Whitepaper: Discover the power of branded podcasts
Branded podcasts offer organisations the opportunity to reach and stand out to their target audience in a unique way. Learn more about creating a successful branded podcast in this whitepaper, and discover inspiring examples from the market.Read more
White paper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Read more
White paper
Make ecommerce more personal and tangible using online configurators
Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.Read more
White paper
5 insights from leaders in public communication
Effective communication between government and citizens is crucial in these rapidly-changing times. This whitepaper reveals five essential insights from some leading public communication professionals. Get inspired by these top leaders in the field and learn how to use branding techniques to powerfully communicate your story as a public organisation. After reading this whitepaper, you will knowRead more
Blog
Do your followers know you? Keep it real on social media with User Generated Content
Social media is a high-velocity train that is met with an increasing number of obstacles. Although social media is finally included in the marketing basics, there’s no simple manual for companies. Still, not unlike a complete marketing strategy, a robust social media strategy offers your brand or organisation many opportunities.Read more
Blog
How to chart the marketing course using channel management
To make your online business run smoothly, there are several aspects you can focus on. Your channel mix is one of those aspects. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? With channel management, you will find answers to these questions.Read more
Blog
Search engine marketing in 2023: key trends
What are the trends in search engine marketing in 2023? What should we look out for when machine learning takes over part of our work? We list three notable trends and provide some best practices.Read more
Blog
Visual brand design: discover the recipe for a future-proof brand
Your brand identity is your brand's personality, what you stand for and what you want to achieve. It is what sets you apart from your competitors. Astrid Vanwolleghem, design director at iO Antwerp, developed a seven-step plan for designing its outward reflection: the visual brand identity. "Anyone familiar with that step-by-step plan will understand why strong branding does not happen overnight," says Astrid. Take a walk through the plan and, along the way, get rid of some preconceptions about creating your visual brand identity!Read more
Blog
How behavioural science can help marketers understand (and influence) their customers' behaviour
Humans are not as rational as we think. To protect our brain from structural overload, we make a large part of our daily decisions 'on autopilot'. And by a large part I mean: more than 95%. Believe me, no matter how blue (DISC personality type) you are, this applies to everyone.Read more
Blog
Anchor your brand in your target group's culture with social media
The added value of social media is sometimes difficult for marketers to determine, apart from the results it has to offer the sales team. As a result, some tend to consider a 'must do', while it actually offers a wonderful way to gain a place in people's lives. The key is to identify your brand with the culture of your target audience, and for that, social works best. However, this requires a certain amount of courage from your brand.Read more
Blog
Webcare: put your company in a good light with Random Acts of Kindness
Social media is the virtual landscape where people go to share, ask questions, and complain. Webcare offers companies the possibility to monitor online messages and provide service where necessary. But how can you give someone a pleasant surprise someone using webcare? And build positivity towards your brand at the same time? The answer: Random Acts of Kindness.Read more
Blog
How a sophisticated content strategy can boost your business
Having a clear online content strategy is more important than ever before and that is no surprise. The pandemic accelerated the online presence of many brands and increased digital competition. Consumers love shopping online, and we are never far away from our smartphones — we use them to pay, to scan menus, and even to track our health.Read more
Blog
9 ways for your brand to win at Christmas
If you listen closely, you can already hear them. Christmas bells. Seriously. Christmas is coming! By the way, Christmas has already started for me. When I’m lying in my hammock in the South of France, I’m already thinking about Christmas trees, snow and beautifully laid tables. And, of course, I’m thinking about how to win at Christmas, traditionally the busiest commercial period of the year. But how do you make sure that your brand wins at Christmas? And how do you make sure you stand out from all the other Christmas campaigns?Read more
Blog
'Get a taste of AI' #1: Innovating with Large Language Models (LLM) as taste-maker
Anyone who has tried ChatGPT knows that we are at the dawn of a new era. A lot of businesses want to respond to these developments, but often still regard generative AI as a black box. The complexity and lack of transparency can lead to timidity and restraint, while AI as a technology offers a lot of unique opportunities and possibilities. Do you want your business to get ahead of the curve? Then you have to give AI a try: experiment, learn and apply. Experimentation is the only way to learn how and when AI can deliver value to your business operations.Read more
Blog
'Get a taste of AI' #2: Generative AI in practice - How to create business value from day 1
When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?Read more
Blog
2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance
It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Read more
Blog
Get the latest updates from iO through our WhatsApp Channel
Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.Read more
Blog
AI tools that add real value to your business processes
Technology is in a constant state of change. The great evolution of recent years has been AI. Today, it's a powerful tool that can radically change the way we solve problems and create value. But how should we really look at AI? And how can we make sure it becomes more than just an empty gimmick?Read more
Blog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Read more
Blog
How to craft a brand name or tagline in 5 minutes (and whether it's the right one)
Seriously, it's done in no time. And we're about to show you how. The question is: is this what you want? In this blog post, you'll read how we do it at iO, you'll find some tips and tricks to apply on your own work and you'll start to grasp the added value of the human factor.Read more
Blog
15 Reading, listening, and viewing tips for the holiday season (and Beyond)
The end of December is list time. My colleagues at iO invited me to fill the last square of 24till24 with an inspiring list. December 24 is the last day of work before the Christmas holidays for many. That magical time of the year when the professional merry-go-round comes to a complete standstill. It isn’t just the time for family celebrations, it’s also the perfect moment to curl up on the sofa with a good book, a podcast, or a film. So, get into my personal list of the very best viewing, reading, and listening tips. Slide into the holiday season and keep the boredom at bay. Enjoy!Read more
Blog
E-inclusion: how to leave no one behind digitally
There is a digital divide between the personas we use in marketing and the population. In Belgium, this gap is large: almost 50% of the population are considered to be digitally vulnerable. How do you deal with this as an organisation? And how do you ensure that your products and services do not exclude anyone digitally? This blog contains nine practical tips to help you on your way to digital inclusion.Read more
Blog
How Camp Amersfoort National Monument attracted 30% more visitors with a podcast campaign
With the podcast campaign The Missing SS Commander, iO and National Monument Camp Amersfoort succeeded in creating the branded podcast of 2023. Staggering download figures, rave reviews from listeners, an important contribution to Dutch war history and a 30% increase in visitors. Here are the important lessons we learned making the most celebrated Dutch branded podcast of 2023 in a long read.Read more
Blog
Why Google Consent Mode V2 is crucial to marketing in 2024
The marketing world keeps turning faster, with new updates or guidelines at every turn. It’s a world that forces businesses to change with it. A recent change by this organization includes, among other things, that Google Consent Mode must receive an update by March 2024 to enhance user privacy. Take the Digital Markets Act, for instance. This European legislative body regulates digital platforms by creating laws. A recent legislative change includes that Google Consent Mode is required to carry out an update by March 2024 at the latest to better protect users’ privacy.Read more
Blog
The future of AI: which 5 trends make their mark on 2024?
We are standing at the beginning of a new economic era with AI and automation as driving forces. Customer interaction is radically being transformed, and the rise of generative AI heralds one of the biggest revolutions ever. As far as AI is concerned, the near future is still a bit unpredictable, but one thing is certain: companies that really want to make a difference should resolutely opt for a digital strategy built upon resilience, productivity and efficiency. Let’s delve into the five most remarkable AI trends for 2024.Read more
Blog
‘Get a taste of AI’ #3: How vectors add flavour and value
Every new era requires new fuel, and the AI era is no exception. Simply collecting raw data is not enough to effectively utilise generative AI – you also need to process and interpret the data. The vector database bridges the gap between data and AI, enabling valuable output and optimal customer experiences. In this article in our ‘Get a taste of AI’ series, you will learn how vectors work and gain the tools to apply them in your daily practice. The term “vector” may not be familiar to the general public, but its impact certainly is. Vectors provide more accurate results and recommendations in search engines and recommendation engines, improving the user experience. They add context and relevance, making the difference between a positive and a negative experience. But how does this work exactly? And how can your organisation leverage vectors for AI?Read more
Blog
Work smarter, not harder: your guide to masterful productivity with AI
Are you tired of all the grand promises surrounding AI? Do trends come and go without leaving a lasting impact? Are you yearning for a down-to-earth answer to the question, "What can I truly gain from AI in my daily work?" Our Art Director and AI pioneer, Gijs guides you in this blog interview. Why can he only guide you? Because there's no one-size-fits-all approach. AI is tailor-made, but it can significantly simplify and enhance your work. Within minutes, promises Gijs, you can achieve powerful mass production. His practical tips might just transform your daily workflow or, at the very least, encourage you to rethink it. Discover how in this interview.Read more
Blog
The six digital and marketing trends for 2024
The rise of AI, shifts in the social media landscape, and the end of third-party data...2023 was, to say the least, a tumultuous year. But this year, marketers and their organizations are also facing significant challenges. Discover the six digital and marketing trends that will dominate 2024 and, most importantly, how you can successfully tackle them.Read more
Blog
How to create an AI copywriting assistant with custom GPT
Is AI the big monster some make it out to be? The one waiting in line to take over our job of content marketeer? One thing’s for sure: artificial intelligence is no hype. It’s here to stay, and it’s up to us to deal with it. At iO, we’re always looking at new ways to create value. AI turns out not to be a solution, but rather a means to an end. In this blog post, we explain how we use an AI copy assistant to write large volumes of copy in a cost-effective way.Read more
Blog
Conversational search: what is it and why do you want it?
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.Read more
Blog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Read more
Blog
Microcopy: small statements, huge impact
Did you know that the copy on a single button in your online shop can determine your conversion rate, even if it only contains one word? Few people think about this kind of microcopy, even though it can hugely impact the performance of your online platform or app. In this first blog post of our microcopy series, you will learn what microcopy is and why it matters.Read more
Blog
Give your brand an identity with your tone of voice
Your brand’s story may be great, but if you tell it in a way that puts everyone to sleep, you won’t leave a lasting impression. That’s why your brand needs an appealing and fitting tone of voice. In this blog post, you’ll learn why a tone of voice is important and how to outline one for your brand.Read more
Blog
Putting your brand on the map with an effective content strategy
There is a lot to consider when creating a content strategy. From determining your goals, and researching your target groups, to spotting content opportunities and measuring your results. How do you get started? And what should you consider? You'll find out in this blog.Read more
Blog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Read more
Blog
How AI is enhancing creative processes
Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.Read more
Blog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Read more
Dossier
Dossier: Personalisation
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Dossier: SEO strategy
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Dossier: Challenger Stories
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Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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Dossier: Get a taste of AI – Discover the endless possibilities of AI
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Dossier: Discover the power of branded podcasts
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Dossier: The Opportunity Report
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Video
Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Read more
Video
Belgian Federal Public Service Foreign Affairs website, more accessible than ever before
How do we make our content accessible, so that every Belgian can find the information they need quickly and easily? The question came from the Federal Public Service Foreign Affairs and the answer? That came from iO. The result: a website that focuses on accessibility and presents the most important information in a crystal clear way.Read more
Video
Challenger Stories: BenBits wants to change the entire chewing gum market
BenBits is ambitious, and that's not a secret. The brand stands for plant-based chewing gum without plastic — the first in the Netherlands. But the ambitions don't stop there.Read more
Video
Challenger Stories: Tiny Library makes the baby market sustainable
Circular economy: it's not just a matter of using shared cars and collecting batteries. There is room for sustainable initiatives in the baby market too, and Tiny Library is here to prove it. The team works every day on the mission to make the baby market more sustainable — that's better for the world and for parents' wallets.Read more
Video
Challenger Stories: We Are Eves helps put an end to fake beauty reviews
On average, people buy five products before they find the right beauty product for them. That's a problem. A problem that We Are Eves wants to eliminate from the world. It's a cosmetics platform with hundreds of thousands of honest product reviews, written by real people. In this video, Esther Leloux, Founder & CEO, tells you all about the platform.Read more
Video
Challenger Stories: plant-based pioneer The Dutch Weed Burger
It's time to harness the primal power of Mother Ocean to end animal suffering and offer delicious food that regenerates itself — at least, if it's up to The Dutch Weed Burger. They stand for delicious, plant-based burgers made from seaweed, and in this video, Mark Kulsdom, Co-Founder & Managing Director, tells you all about it.Read more
Video
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Read more
Video
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Read more
Video
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Read more
Video
Challenger Stories: How Wakuli is turning the coffee chain upside down
When Yorick Bruins lived in Tanzania, he saw a problem: there are too many unnecessary links in the coffee supply chain, preventing coffee farmers from getting a fair price for their beans. He founded Wakuli: an organisation that brings quality coffee from the farmer to the consumer — in the shortest possible chain.Read more
Video
Challenger Stories: Wild 'n Zilt targets a shortened North Sea chain
Hendrik Kramer is an Amsterdam-based fisherman and entrepreneur who wants to show that sustainable fishing pays off in the Netherlands. He does this by selling his fish directly to consumers with Wild 'n Zilt.Read more
Video
Challenger Stories: Willicroft makes ‘cheese’ from beans and pulses
Research shows that not many people have a positive perception of plant-based cheese. Brad Vanstone wants to change that with his brand Willicroft on Amsterdam's Spiegelgracht.Read more
Video
Challenger Stories: BayaBaya guarantees sustainability without compromise
With BayaBaya, founders Dirk Taselaar and Leon Daggenvoorde aim to take the plastic bottle out of the bathroom. Founded in 2021, the brand sells powdered concentrate for body wash with natural, vegan ingredients. Combine that concentrate with tap water and pour it into the aluminium refill bottle, and you've done your part, too.Read more
Video
Challenger Stories: Hands Off wants to make plant-based chocolate the norm
Hands Off was founded in 2013 to turn the chocolate industry upside down. For example, founder Kitty Smeeten achieved a 42% CO2 reduction by replacing cow's milk with hazelnut praline.Read more
Case
How does innovative technology simplify everyday navigation in real life?
Updating and implementing interactive navigation on HD touchscreens for visitors and shoppers at Wijnegem - Shop Eat Enjoy.Look at this client story
Case
How do you disrupt the traditional golf world with an AI golf rules exam??
NGF and iO change the rules: from antiquated exam to groundbreaking experience with AI. Discover their story.Look at this client story
Case
How do you support expats moving around the world?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Look at this client story
Case
How can you teach children about the dangers of social media?
The tool will help children learn about the impact of high screen time on their mental and physical health.Look at this client story
Case
How do you empower SME entrepreneurs to experience the power of smart energy solutions?
The ‘More with Energy’ campaign aims to inspire entrepreneurs and provide them with tangible tools to make their business more sustainable.Look at this client story
Case
How to optimise and increase the conversion rate in specific target audience groups?
Maximizing ROI: iO's Approach to Boosting Conversion Rate in Beobank's Campaigns. Read the full story here.Look at this client story
Case
How to manage a range of websites while meeting client expectations?
Enhancing Digital Content Management for D'Ieteren Automotive's Websites? Read the full story here;Look at this client story
Case
How to combine rebranding and site redesign for a better user experience?
Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.Look at this client story
Case
How do you convert festival- goers into active members of your community?
From Festival Wristbands to Online Accounts: Converting Festival-Goers with Effective Paid Media. Read the story here.Look at this client story
Case
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client story
Case
How do you craft a captivating podcast journey for young train travelers?
Embark on a thrilling train adventure across the Netherlands with ‘Het Spoor Bijster’, a fuction podcast by the NS and iO.Look at this client story
Case
How does a smart vehicle configurator help for higher order value?
iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.Look at this client story
Case
How a virtual museum highlights Flemish heritage
How do you develop a virtual experience platform that takes your customer experience to the next level?Look at this client story
Case
How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client story
Case
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client story
Case
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
Case
Impacting the traveller and environment through technology
Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.Look at this client story
Case
Clear communication & vision for stakeholders
Communication, internal & external, is important for Brussels Airport. Read here how iO supports the airport in this.Look at this client story
Case
How do you ensure a flawless guest experience at a renowned holiday park?
iO helped Landal Greenparks create a hospitality experience that seamlessly integrates top personal service with digital convenience. Discover the case.Look at this client story
Case
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Look at this client storyPage
Verschil chatbot, bot en robot
Robots, chatbots, bots. Drie termen die erg op elkaar lijken, maar erg kunnen verschillen. Het zijn weliswaar alledrie technologische vorderingen in de samenleving, maar het is belangrijk om te weten wat ieder kan betekenen voor jou en wellicht je bedrijf.Read more