Why A/B testing?
Do you want to improve your conversion rate?
Get an overview of your users’ obstacles – request your first analysis and get an insight into your website’s performance.
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Brands we work with
What’s A/B-testing?
A/B testing, also known as split-testing, involves comparing two versions of a web page, email campaign or other marketing tool to determine which performs better. It’s a controlled experiment where changes are systematically introduced in one variant (B), while the original (A) remains unchanged. The variant that produces better results becomes the new standard.
The advantages of A/B-testing
1. Continuous Optimisation
A/B testing is an ongoing process that allows you to continuously optimise. Stay ahead of market trends and user preferences by constantly refining your strategies. This approach helps you stay agile and responsive to the changing needs of your target audience, effectively keeping you ahead of the competition.
2. Scientific Approach
Make changes based on solid statistical evidence rather than assumptions. Transform your marketing efforts into a science, enabling consistent growth and continuous improvement. This scientific approach will help you to make informed decisions and continuously strengthen your marketing strategies.
3. Personalisation potential
Tailor your messaging to specific audience segments for greater engagement. Understand your customers’ preferences and create a more personalised experience. By doing so, you will make your communication more effective, and you’ll build a strong relationship with your customers, making them feel more valued and understood.
Some of the tools we work with
How does an A/B testing journey work at iO?
At iO, we use a combination of advanced technologies and data analytics to provide customised A/B testing for your business. Our team of experts will work with you to develop a personalised strategy that matches your goals and target audience.
We start by implementing the A/B testing tool, e.g. Convert
Then we can start collecting and analysing relevant data about your users, such as demographics, website behaviour and preferences.
We use these insights to generate a list of opportunities. We then prioritise these opportunities based on factors such as expected impact and effort. This prioritisation allows us to develop A/B tests that closely match the needs of your users.
Our team will also continuously monitor and optimise the A/B tests to get the best results. We believe in a data-driven approach, constantly testing and learning to further improve user experience and conversion optimisation.
Ready to get started?
At iO, we harness the power of A/B testing and conversion optimisation to take your digital presence to the next level. Our team of experts is dedicated to achieving measurable results to help your business stay ahead in a competitive digital landscape.
Get in touch to set up an appointment with one of our A/B testing experts.
FREE A/B testing Opportunity scan
Interested in improving your website's conversion rate, but want to get a feel for what we can deliver first? We offer a unique quick audit: a free Opportunity scan of your website by our CRO experts.
With this Opportunity scan, you’ll get a brief overview of 4 to 5 possible A/B optimisations you can implement. You'll receive a PDF with our findings, and we'll explain them in a short online session.
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