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11 marketing automation mistakes you should avoid
Do you use marketing automation tools? Read on to find out how to avoid the most commonly made mistakes and learn how to make this innovative software work for you.
En bref
Marketing automation? That means automating (repetitive) tasks and using data and personalisation to align your sales, marketing, and service. Through marketing automation, you turn all those anonymous, online visitors into valuable leads, followed by trusted customers, loyal to your brand. Read all about it in this dossier.