Challenger Stories: BenBits wants to change the entire chewing gum market

BenBits is ambitious, and that's not a secret. The brand stands for plant-based chewing gum without plastic — the first in the Netherlands. But the ambitions don't stop there.

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"We don't just want to become big ourselves; we want everyone to start changing. Even our competitors, who now produce synthetic variants, need to switch to a natural product," says general manager Milan Dontje. 

A fresh mouth and a fresh conscience, in other words. 

Read more about BenBits’s mission or discover even more Challenger Stories.  

Challenger Stories is a joint initiative of iO and Dutch marketing and media trade journal FONK magazine. It offers a stage to young, energetic entrepreneurs, who take on the challenges the market offers them. 

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