Challenger Stories: The Good Roll makes the world “less shitty”

A third of the world's population (2.4 billion people) does not have access to hygienic, safe toilets. This is not only uncomfortable — it also causes tremendous health risks. 

That's why the team at The Good Roll set out to find a solution. 

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Today, the organisation makes 100% recycled, European toilet paper and other hygiene products. The cherry on top? Half of The Good Roll's net profits are invested in infrastructure in East African countries, in partnership with the Simavi Foundation. Together, they build safe toilets in public places such as schools.

Or, in other words: how you can make an impact by wiping your bottom.

Read more about The Good Roll's mission or discover even more Challenger Stories.

Challenger Stories is a joint initiative of iO and Dutch marketing and media trade journal FONK magazine. It offers a stage to young, energetic entrepreneurs, who take on the challenges the market offers them.

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