Dossier: Marketing automation

Do you want to build an effective marketing strategy? Marketing automation should be at the top of your list. What started in 2015 as a purely technical solution for streamlining processes has become a solid foundation for any marketing plan. And guess what: you can also use it to tackle your business challenges. During this event, we fed you insights into the possibilities for your brand or organisation.

Once your organization has multichannel marketing intrinsically embedded into its vision and strategy, odds are that you will soon come to realize the benefits of owning a marketing automation platform. After all, you need a solid instrument to effectively execute your multichannel ambitions and deliver increased ROI at the same time.

Marketing automation is an efficient way to identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks, allowing you to focus on what’s important. In this white paper, we’ll guide you through the basics of this marketing tool.

In 2023, consumers’ expectations are higher than ever. They reject generic messages and communication. More so; they want to be put on a digital pedestal. To be personally addressed and only shown content that is relevant to them. In other words, they want companies and brands to give them an experience. And that experience has become just as important as a product or service.

Through marketing automation, organisations like yours can easily identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks — effectively eliminating them from your daily operations — allowing you to focus on what matters.

The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.

Marketing automation and B2C are often considered a ‘match made in heaven’. For retailers with millions of customers marketing automation is an ideal means to communicate with them in a personalised and efficient way. But is marketing automation useful in the B2B market where companies often have only a few hundred customers? We believe the answer is: absolutely!

Marketing automation brings in leads faster, saves precious time and optimises your business processes. Discover how we can help you achieve this.

Using smart deployment of marketing automation platform Selligent, iO helps fashion brand Cassis/Paprika with an intelligent digital strategy.

Using SharpSpring, our experts developed a smart marketing automation strategy that led to a unified database with 360-degree customer profiles.

Are you a marketer, product manager, or content manager looking to efficiently utilize marketing automation? Even if you have little to no technical knowledge? You can! During this concise masterclass in marketing automation, iO and Marigold will demonstrate how to turn your marketing automation platform into a user-friendly and effective communication tool. Through two practical examples and an inspiring look at future features, we'll illustrate how such a tool helps you realize your digital marketing ambitions. The goal: to quickly, easily, and efficiently set up and send out your own campaigns.

We design, implement and optimise effective marketing automation ecosystems. Discover how we can help you digitise.

With an end-to-end partner like iO and a tool like HubSpot, complex organisations transform their operations in a flexible way and seamlessly change the mindset of all employees.

We invite you to a Lunch & Learn webinar about Spotler, the Dutch email marketing solution within our partner Spotler Group. Within iO, we already work with various advanced marketing solutions from the Spotler Group, like: Spotler, Squeezely, Sooqr and OBI4wan.

Sending commercial emails is one thing, but making sure that they arrive where they’re supposed to is something entirely different. With ISP's that are make sure spam messages don’t end up in your inbox, what are the best practices to ensure inbox deliverability? In this English webinar, Johan Van den Hende from iO will cover all aspects of email deliverability together with Jan Schapmans from Selligent.

The cookieless future is coming. Soon, marketers will no longer be able to collect third-party data — so they need to find new solutions to balance data collection, privacy, security, and customised user experiences.

HubSpot INBOUND, one of the biggest marketing events of the year, took place in Boston in early September. This edition was host to several intriguing speakers – a name like Barack Obama always stands out. In this blog you can read all about the new features announced by HubSpot, and their future perspectives on the field of inbound marketing.

Whether you’re a small business or a large multinational, it’s worth considering email marketing.

Curious about the latest developments in customer-oriented strategies, AI, digital transformation, leadership, and storytelling? Our iO colleagues Jolien Struyf and Evelyne Berden travelled to Boston to attend HubSpot's annual INBOUND conference and are sharing their highlights in a bite-sized webinar.

Elevate your sales journey and maximise data efficiency with HubSpot's Sales Hub 2.0 and Smart CRM.

With cyber week (starting Friday, Nov. 24) and the end-of-year period upon us, there are some great opportunities ahead to give sales another boost, whether you're in B2C or B2B. With this guide and checklist of no less than 54 pages (!), we help you fine-tune your marketing, communication and advertising strategy so that you catch the eye of your target audience. With this guide & checklist, compiled by our +2000 experts from different departments, you'll roll out the digital red carpet for your customers in the year-end period. Download it now.

In February 2024, Google and Yahoo's new email guidelines will come into effect. These guidelines have to do with email deliverability and will be made mandatory by Google, unlike now. The guidelines will apply to all emails delivered to Gmail accounts — or, in other words, all emails to gmail.com email addresses and organisations using Google Suite as an email server. In this article, our email experts tell you everything you need to know about the new guidelines.

With Hubspot's CMS Hub, anyone can set up a mini-website for free. The website is easy to manage and maintain, and access to HubSpot's Sales, Marketing, and CRM tools is included for free. All in one platform, to grow your business and create personalised omnichannel experiences.

How does a CRM tool help you build stronger, better relationships with your customers? By making their experience throughout the customer journey as smooth as possible. To make this happen, marketing, sales, and service must work together — with a tool like HubSpot. Steven Van Duyse (iO) and Anneleen Boullart (InSites Consulting) will tell you all about it in this conversation.

In the past, marketing often boiled down to spreading your message as loudly as possible. Today, there's a growing need for a targeted (inbound) strategy. Inbound marketing revolves around reaching the right people at the right time with the right message. Interested in mastering inbound marketing, or looking for actionable insights and tips to effectively apply it in your business? Our comprehensive whitepaper is the resource for you. Join us in exploring the world of inbound marketing and learn how it can significantly amplify your business's power. Download now and effortlessly begin transforming your approach to attract more high-quality leads.

If you're even remotely interested in digital marketing or sales, you've likely heard of HubSpot – the renowned all-in-one technology powerhouse. But there's a gem within its suite that deserves a spotlight: the CMS Hub. Here's why it should be on your radar for managing your website's content.

HubSpot has an established reputation at iO for marketing automation and it’s also useful for inbound marketing. Find out why here.

In an era where third-party cookies are fading and precise targeting becomes a challenge, businesses are in dire need of reliable first-party data and innovative targeting methods. HubSpot emerges as a pivotal solution for these evolving advertising landscapes.