Webinar: AI - The future is not what it used to be

Today, even innovation and transformation processes are highly subject to innovation and transformation. Uilke Duinstra, innovation strategist at the Utrecht campus of iO, is getting more and more questions from customers like: “We are a mobility company, but we also want to enter the energy market. How do we do that?” or “We are a B2B company, but how do we also become B2C?” More generally, it concerns questions such as “How can we develop relevant new services step by step, without immediately plunging into a multimillion-dollar project we’re not sure will work at all?” These kinds of issues, which show that domains and sectors are increasingly fading, require a new approach to innovation processes.

Innovation: everyone is convinced that it is necessary. Unfortunately, in practice, the process of innovation can sometimes be inefficient, take far too long, cause resentment or simply miss the mark. This is where the Design Sprint can help. This method, developed by Google Ventures, imposes a demandingly tight format and rapid pace on innovation processes. It can be difficult to identify which issues lend themselves perfectly to this method, and which issues benefit from the application of other methods. Thanks to our extensive experience with Design Sprints, at several campuses, iO can guide you through this process with confidence.

Research demonstrates that companies that shape products and services, in a co-creative process with their end users, can benefit from as much as a 32% higher revenue growth than their competitors, over 5 years. It’s little wonder that Design Thinking — a solution-oriented methodology, in which issues are defined directly from listening to the needs of the end user — is gaining ground. Bas van Dun and Dylan Fanego, digital strategy consultant and UX designer at iO, explain: "Sometimes the solution does not lie in the app or website that you initially had in mind".

Robots, chatbots, bots. Drie termen die erg op elkaar lijken, maar erg kunnen verschillen. Het zijn weliswaar alledrie technologische vorderingen in de samenleving, maar het is belangrijk om te weten wat ieder kan betekenen voor jou en wellicht je bedrijf.

NFTs, blockchain, Web3, metaverse: it's easy to get lost when dealing with the latest technology trends. It seems like everyone is jumping on the boat of the metaverse — and those who stay behind seem to drown. But is that really the case? And how difficult is it to do anything in the metaverse? Fortunately, our experts know how to get things done.

Digital transformation may be a buzzword, but that’s because it’s happening right now. Digitalisation has gained momentum every part of society and it’s showing no sign of slowing down. Consumers have high expectations and now it’s for companies to anticipate their digital needs. iO has the expertise and experience your company needs for effective digital transformation. Digitalisation is a mindset that has an impact on the entire company, from business operations and internal processes to marketing and communication. Customer focused and with a clear vision. Do you want to know more about the benefits of digitalisation, and how to embed it into the DNA of your company? Our experts have bundled their insights and experiences into an inspiring ebook that will help you prepare your brand for tomorrow.

Many organisations have a firm grasp on the customer journey. They know the touchpoints and how customers move through them. But looking at it in a more in-depth way – how do we optimise processes and customer contact? – is not something many businesses do. Mostly because businesses don’t look at their operations from the customer’s point of view, but only from that of the organisation. The Service Blueprint takes care of that.

Le développement de nouveaux produits et services digitaux dans le domaine de la santé peut prendre du temps. Pourtant, l'innovation est très importante dans ce secteur où les coupes budgétaires sont quotidiennes. Comment développer plus rapidement des idées innovantes, et les tester, pour créer des solutions qui voient effectivement le jour ? Dans cet article, nous vous donnons 7 conseils que vous pouvez mettre en œuvre immédiatement. 

What troubles organisations these days? That’s what Kristof Bossuyt and Nina de Graaf (iO) asked a number of our clients. The result? Four challenges almost every company in Europe faces these days.

"Digitisation in Belgium is progressing rapidly, but not as fast as it could or I hoped it would," says Thierry Geerts, CEO Google Belgium. He wrote a book, Digitalis, about his vision on digitisation. He talks about how we can — and should — pick up the pace of digitisation.

According to Peter Van Hoecke (CEO Van Hoecke), the client is always central, especially — in digital transformation. By automating, accelerating, and rationalising processes, you help your clients save time — our most finite and valuable resource.

Steven Van Belleghem (partner iO) talks about the three main advantages he sees in technology and digital transformation: faster than real-time service, hyper-personalisation, and the ultimate convenience.

Creative concepts can elevate a campaign, says Tim Colman (Head of Digital Communication at Proximus). He talks about the importance of creativity at every stage of the customer journey.

Digital transformation isn't just about technology — it’s also about people. Joaquin Zschuschen, Digital Manager at KLM Health Services, talks about customer satisfaction and personalisation.

MediaMarkt is an omnichannel retailer, and that is a very conscious choice. Digital and non-digital channels flow seamlessly into each other, according to Yannick de Bièvre (Head of Marketing BeLux).

"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.

You can't do partial digital transformation, says Paul Smeets (CTO Cadac). In this video, he tells you more about his vision on digitisation.

C'est maintenant qu'il faut digitaliser. Pas plus tard, pas demain, ni même la semaine prochaine. Chez iO, nous racontons la même histoire depuis un certain temps déjà, et elle reste d'actualité. Ces dernières années, la digitalisation s'est avérée indispensable et continue de l'être. L'utilisateur·rice est toujours au centre des préoccupations et la croissance de la consommation digitale n'a fait que s'accélérer, comme nous l'avions prédit.  

The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.

Structurez le chaos du big data grâce aux entrepôts de données et à une bonne gestion. Les experts d'iO vous y aident.

An idea is often the first step towards a better future, and it’s no different in product development. A backlog full of crystal-clear priorities – epics, stories, bugs, and tickets – is a wealth of ideas for the future. Having the time and budget to actually work all these ideas out is something else altogether. How do you validate an idea without risking a serious chunk of your budget? There are many situations where you would like to present an idea to your target group, just to find out whether it is financially feasible, but you can never be certain that an idea is worth the financial cost of testing. A negative result after testing can be expensive. There are industries that operate at such a scale that a 2% drop can run to the millions. That’s why caution is advised.

Nos experts aident votre organisation à choisir les bons outils et plateformes à l'aide d'une stratégie digitale bien pensée. Découvrez comment.

The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.

Toutes les innovations ne débouchent pas forcément sur des améliorations. En tant qu'entreprise, lorsque vous abordez l'innovation, vous devez commencer par identifier les problèmes les plus pertinents avant de pouvoir définir la bonne orientation stratégique. Mais comment reconnaître les problèmes qui valent la peine d’être résolus ? Et jusqu'où peut-on raisonnablement prévoir l'avenir ? 

The dot-com bubble, the Covid pandemic, the war in Ukraine: crises seem to be coming in quicker and quicker succession. But for marketers, those crises — from local events in specific markets to global phenomena — also always contain an opportunity. In this webinar, Tim Karpisek, Business Strategist at iO, explains how you can find relevant growth opportunities in times of crisis.

How is it that only 30% of the companies are successful in adopting digital transformation? In large part because it affects every aspect of a business: people, processes, infrastructure, and customers. We walk you through the most common mistakes we see in digital transformation projects so you don’t have to make them yourself. Expert:Tom van Mierlo, Digital Strategist

In 2024, you will be less likely to make long-term investments. ROI has become a more important factor in innovation compared to recent years. We share ways that will help you validate innovations faster and gain management’s support. Expert: Uilke Duinstra - Service Line Director Strategy at iO

iO vous aide à intégrer les nouvelles technologies au sein de vos activités. Assurez la pérennité de votre entreprise grâce à la digitalisation.

Renforcez vos ambitions technologiques grâce à une stratégie approfondie qui tient compte du budget et de l’évolutivité. Découvrez comment nous pouvons vous aider.

Developing innovation strategy is key for success in today's ever-evolving market. Together, we develop an innovation strategy to create more relevant value.

Nos experts vous aident à lancer de nouveaux produits et services qui répondent aux besoins de votre public cible.

Earlier this year, we launched the Opportunity Report: a collection of visions and insights from our experts to help you stay ahead in the new year. On 9 March, during our online event “Accelerating your business in 2023”, we brought these insights to life. One of the live sessions at this event was hosted by Uilke Duinstra (Service Line Director Strategy), who talked about ways to help businesses and organisations validate innovations faster and gain management’s support. In this article, we’ll share the key takeaways from Uilke’s session with you.

AI language models, better known as Large Language Models, such as ChatGPT are hot. For some, they are a fine piece of pastime, for others an important tool to achieve business goals – not in the least for SEO and SEA. As they gain plenty of popularity, the complexity of the picture is also becoming clear, just the capabilities of AI. It becomes important to fully understand their potential, and their limitations, before you start working with them.

L'IA n'est pas qu'une tendance sympa. Nos experts sont là pour vous montrer comment l'IA peut apporter de la valeur à votre organisation.

Brussels Airport : découvrez dans ce case comment iO est devenu une véritable extension de l'aéroport.

Nouvelles technologies, internet des objets et preuves de concept. Découvrez comment iO introduit des innovations à l'aéroport.

When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?

How will your organisation challenge the status quo? What role do you hold in a market where the lines between different domains are becoming less distinct? How are you going to shape a future-proof business model that ensures that you are still relevant the day after tomorrow? The challenges of innovation aren't so much centered around refining your existing business model, but about responding smartly to a dynamic market where the rules are constantly changing.  Therefore, innovation within your company remains essential: it enables you to tap into new markets, address new target groups and develop new propositions.  Unfortunately, not every form of innovation actually leads to improvement.  Our white paper shares 6 best practices for successful business innovation so that innovation does not remain a buzzword but delivers tangible results.  

Explorer de nouveaux marchés, créer de nouveaux modèles de revenus, développer de nouveaux produits et solutions : la plupart des entreprises s'accordent sur la nécessité d'innover. Mais la réussite de l'innovation ne va pas de soi. Dans cet article, nous partageons quelques conseils qui augmenteront les chances de succès de votre processus d'innovation. 

If you were to start all over again tomorrow, would you end up where you are today?    In the 2023 edition of Corporate Klooien, we worked with professionals from influential organisations to explore their ideal future scenarios. We examined how they can deliver value and determine the right priorities in their specific situations. We did this using our own Corporate Alt Delete method. 

Une app personnalisée axée sur le client qui planifie automatiquement la solution la plus efficace et permet d'établir des rapports rapides. En savoir plus.

Corporate Alt Delete is a book that bridges the gap between two worlds within an organisation: Team Horizon, thinking in opportunities, and Team Business, focused on current results and business value. This book invites you to breathe new life into the old founding story of the organisation, enriching it with today's market knowledge and business capabilities. Why read Corporate Alt Delete?

Every new era requires new fuel, and the AI era is no exception. Simply collecting raw data is not enough to effectively utilise generative AI – you also need to process and interpret the data. The vector database bridges the gap between data and AI, enabling valuable output and optimal customer experiences. In this article in our ‘Get a taste of AI’ series, you will learn how vectors work and gain the tools to apply them in your daily practice. The term “vector” may not be familiar to the general public, but its impact certainly is. Vectors provide more accurate results and recommendations in search engines and recommendation engines, improving the user experience. They add context and relevance, making the difference between a positive and a negative experience. But how does this work exactly? And how can your organisation leverage vectors for AI?

L'essor de l'IA, les bouleversements du paysage des médias sociaux et la fin des données tiers... le moins que l'on puisse dire, c’est que 2023 fut une année tumultueuse. Mais, en 2024, les spécialistes du marketing et leurs organisations sont aussi confrontés à des défis de taille. Découvrez les six tendances digitales et marketing qui domineront cette année et, surtout, comment les aborder avec succès. 

Améliorez l'accessibilité de votre site web grâce aux conseils des experts d'iO. Découvrez où en est votre organisation et contribuez dès aujourd'hui à bâtir un monde numérique plus inclusif.