Dossier: Get a taste of AI – Discover the endless possibilities of AI

When you understand what AI can and cannot do, you can use it purposefully. But how do you translate the possibilities of AI into the specific context of your daily business operations?  In this webinar we cut through the hype, share insights, learnings, first proof-points and more great reasons to believe that AI isn't just part of the hype cycle, but is essential for every organisation.

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.

As a writer, should you embrace or fear generative AI tools like ChatGPT, Copilot and Gemini? The former for sure, the latter perhaps too. In any case, they make you an offer you can't refuse. So, hoist these rambunctious AI sailors on board and put them to work, but above all remain the captain of your ship.

We are standing at the beginning of a new economic era with AI and automation as driving forces. Customer interaction is radically being transformed, and the rise of generative AI heralds one of the biggest revolutions ever. As far as AI is concerned, the near future is still a bit unpredictable, but one thing is certain: companies that really want to make a difference should resolutely opt for a digital strategy built upon resilience, productivity and efficiency. Let’s delve into the five most remarkable AI trends for 2024.

When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?

Anyone who has tried ChatGPT knows that we are at the dawn of a new era. A lot of businesses want to respond to these developments, but often still regard generative AI as a black box. The complexity and lack of transparency can lead to timidity and restraint, while AI as a technology offers a lot of unique opportunities and possibilities. Do you want your business to get ahead of the curve? Then you have to give AI a try: experiment, learn and apply. Experimentation is the only way to learn how and when AI can deliver value to your business operations.

NGF and iO change the rules: from antiquated exam to groundbreaking experience with AI. Discover their story.

Artificial intelligence is nothing new under the sun. We ask our smart speakers what the weather’s like today, use smart translators and let algorithms decide our choice of entertainment. The general public is clearly ready to accept AI as an everyday part of life. One example of an AI tool that is becoming increasingly popular is ChatGPT.

AI language models, better known as Large Language Models, such as ChatGPT are hot. For some, they are a fine piece of pastime, for others an important tool to achieve business goals – not in the least for SEO and SEA. As they gain plenty of popularity, the complexity of the picture is also becoming clear, just the capabilities of AI. It becomes important to fully understand their potential, and their limitations, before you start working with them.

AI is more than a trend. Our experts are here to show you how AI can add value to your organisation.

Technology is in a constant state of change. The great evolution of recent years has been AI. Today, it's a powerful tool that can radically change the way we solve problems and create value. But how should we really look at AI? And how can we make sure it becomes more than just an empty gimmick?

Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.

A content strategy is often based on your own insights and those of the client. At iO, we like to link data to this that confirms or corrects those assumptions. In this webinar, data expert Michael will show how he generates the right data to build his strategy based on keyword and competition analyses and content dashboards, and what a data-driven content strategy will look like in the future.

Curious about the latest developments in customer-oriented strategies, AI, digital transformation, leadership, and storytelling? Our iO colleagues Jolien Struyf and Evelyne Berden travelled to Boston to attend HubSpot's annual INBOUND conference and are sharing their highlights in a bite-sized webinar.

Congress Contentmarketing & Webredactie is back! On 14 November 2024, Mediaplaza in Jaarbeurs Utrecht will be fully dedicated to the theme 'Content for People and People for Content'. Check out the website for all the information and quickly purchase your ticket. The turnout was impressive and the curiosity of all participants palpable. With artificial intelligence (AI) guiding the programme, it captivated from start to finish. The speakers' presentations reminded us once again that we are at the heart of the content revolution.

Want to help the residents of your municipality with clear B1 texts, SEO copy, translations, dialect, and more — at the touch of a button? Or do you simply want to comply with the Open Government Act? If so, our event on Monday 20 November, organised by 'Drupal voor Gemeenten' is for you! During three interesting sessions, exclusively for municipalities, our speakers will show you how to use AI in a smart, efficient, and secure way. You’ll also find out how to use WooGLe, a powerful tool from the University of Amsterdam, to effortlessly consult and publish all public government documents from any kind of source. Will we see you then? 

Are you seeing more and more news on your timeline about your tech stack in combination with AI? And are you curious about what information is truly relevant to you about AI, so you can work even more efficiently on software projects?  During the Coven of Wisdom's AI meetup, a knowledge event for and by developers, you will get a nuanced view on how you can make smart use of AI. Software Developer Job van Drunen will take you through the possibilities, pitfalls, and impact of AI on society, and Senior Frontend Consultant Vince Liem will explain how to work with AI as productively as possible.   Interested? Register for the Coven of Wisdom's AI meetup on Thursday 14 September at iO Campus Eindhoven and secure one of the 75 spots.  

AI is a hot topic. And for good reason. You hear about the endless and unprecedented possibilities it offers everywhere. Great, but what can you already do with it now? How can you improve your user experience and increase customer satisfaction tomorrow?

Every new era requires new fuel, and the AI era is no exception. Simply collecting raw data is not enough to effectively utilise generative AI – you also need to process and interpret the data. The vector database bridges the gap between data and AI, enabling valuable output and optimal customer experiences. In this article in our ‘Get a taste of AI’ series, you will learn how vectors work and gain the tools to apply them in your daily practice. The term “vector” may not be familiar to the general public, but its impact certainly is. Vectors provide more accurate results and recommendations in search engines and recommendation engines, improving the user experience. They add context and relevance, making the difference between a positive and a negative experience. But how does this work exactly? And how can your organisation leverage vectors for AI?

Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.

The rise of AI, shifts in the social media landscape, and the end of third-party data...2023 was, to say the least, a tumultuous year. But this year, marketers and their organizations are also facing significant challenges. Discover the six digital and marketing trends that will dominate 2024 and, most importantly, how you can successfully tackle them.

Are you tired of all the grand promises surrounding AI? Do trends come and go without leaving a lasting impact? Are you yearning for a down-to-earth answer to the question, "What can I truly gain from AI in my daily work?" Our Art Director and AI pioneer, Gijs guides you in this blog interview.  Why can he only guide you? Because there's no one-size-fits-all approach. AI is tailor-made, but it can significantly simplify and enhance your work. Within minutes, promises Gijs, you can achieve powerful mass production. His practical tips might just transform your daily workflow or, at the very least, encourage you to rethink it. Discover how in this interview. 

Watch the webinar now.

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.

The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens. 

Is AI the big monster some make it out to be? The one waiting in line to take over our job of content marketeer? One thing’s for sure: artificial intelligence is no hype. It’s here to stay, and it’s up to us to deal with it. At iO, we’re always looking at new ways to create value. AI turns out not to be a solution, but rather a means to an end. In this blog post, we explain how we use an AI copy assistant to write large volumes of copy in a cost-effective way. 

iO helps you to turn AI into action. Discover our AI workshops & trainings to find the potential in your business.