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For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.

How brands in the Benelux are successfully leveraging AI Search

Discover how to unite your sales, marketing and customer service teams into one seamless force, delivering superior results and leaving your competitors trailing in your wake.

If you work in marketing, you’ve probably come across Google’s E-E-A-T by now. It stands for Experience, Expertise, Authority and Trust—and it’s fast becoming a must-have if you want to stay visible and credible online. It’s no longer a question of whether you meet the standard, but how well you do that.  And it’s not just Google that cares. AI models like ChatGPT also favour helpful, trustworthy, human-focused content. Oh, and your actual website visitors? Same story.  At the heart of it all is your audience. E-E-A-T is about creating content that truly speaks to them. It’s a shift away from keyword stuffing and box-ticking, and towards delivering real value—content that answers the needs behind the search. These days, it’s not just about showing up in search results. It’s about being relevant, reliable and worth the click. 

A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape.    Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever.  Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them.   After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands. 

More channels, more personalisation, smaller teams, shrinking budgets and ever-higher quality standards? It sounds like an impossible challenge for today's marketer. Yet thanks to AI, concepts like Content at Scale and Content Supply Chain offer a way forward. Here’s how.  This article is originally published on marketingreport.nl

Is your organization ready for a rebrand? Are you on the cusp of a merger or acquisition? Or would you like to elevate your customer experience? These kinds of digital transformations often involve technical challenges. Whether you’re upgrading to a newer version of your CMS, or adopting a headless architecture, there’s one critical element that frequently gets overlooked: the impact of data & content migration. In this white paper, get to know a proven, AI-driven approach that will ensure successful transformations and immediate return on investment.  

Ideally, as a (digital) marketing manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if operational issues constantly disrupt your strategic focus? 

At iO, we love pushing boundaries and exploring how technology can create value for organisations. Our experts are always eager to learn and innovate, which is why we host regular training sessions. Recently, our developers gathered for an intensive two-day workshop on generative AI. Imagine a space filled with innovation, where they explored and experimented with GenAI’s practical applications. Interested for your developers? Inquire about our tailored training sessions.