Vocational education with a distinctive online presence

Un nouvel état d'esprit : le marketing basé sur les données.

Première étape : une plateforme et une stratégie multisite dans Drupal, suivies par un partenariat entre le client et les experts d’iO, qui ont travaillé sur le marketing et une optimisation complète des données SEO et SEA. Nos experts ont également proposé une nouvelle approche à Facilicom : prendre des décisions basées sur des données précises.

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Challenge

Réunir différentes identités, KPI et attentes dans une seule et même histoire.

Solution

Marketing basé sur des données chiffrées, stratégie et développement avec une attention particulière pour le caractère unique de chaque entreprise.

Facilicom et iO, un partenariat durable

Depuis plusieurs années déjà, Facilicom et iO travaillent à l’amélioration de l’expérience digitale de Facilicom, des filiales indépendantes du groupe et des clients finaux. Aujourd’hui, nous nous concentrons ensemble sur la poursuite du développement et de l’optimisation de cette expérience, tout en réalisant le même exercice de migration pour les différents sites web qui relèvent aujourd’hui d’Incluzio.

En tant que partenaire régulier des différentes organisations réunies sous la bannière de Facilicom, nous nous comprenons désormais parfaitement. Nous connaissons les besoins, les attentes et les équipes de chaque filiale, et nous savons comment raconter l’histoire portée par la marque Facilicom de la meilleure façon possible, sans perdre de vue les intérêts de chacun.

Et ça fonctionne. Nos bonnes relations et une coopération harmonieuse nous permettent de nous développer chaque jour dans notre rôle de partenaire digital fixe de Facilicom. Une organisation unique, mais différentes unités commerciales ayant chacune leurs propres idées, KPI et attentes. Un travail sur mesure pour chaque partie, formant tout de même un véritable tout. Un défi permanent que nous continuons à relever avec plaisir.

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Putting the end user first

At iO, we have developed a method where we prioritise the involvement of end users in discovery projects. This process includes a Discovery phase, a Design phase, and visual design.

Insights from interviews

Firstly, we conducted interviews with different target groups. The insights gained from these interviews were used as the starting point for various co-creation sessions involving stakeholders from the different organisations.

From co-creation to concept

The outcomes of these co-creation sessions resulted in a concept where there is a clear separation of the different target audiences. This unique division ensures that users only receive relevant information. Firda is the first educational organisation to offer content in this manner.

Digital identity

Based on the new corporate identity, we developed a completely new digital identity, ensuring that the online experience and brand representation are maximised. This identity is component-based and fully responsive, ensuring consistent design throughout the entire website.

A flexible website with Drupal

In close collaboration with Firda, iO developed a new website using Drupal, a flexible content management system. During this process, we took into account the various requirements and desires for the platform, Firda’s new look and clear separation for the different target groups. We also reevaluated the user experience.

Adaptability and content creation

We developed and implemented a system of paragraphs and paragraph types that act as building blocks for content creation. This empowers Firda to easily construct and modify the website, enabling them to generate content based on their unique requirements.

This separation is maintained on the back end, structured around the three domains. When working within one domain, the others remain hidden. This allows content editors to solely focus on elements that are relevant to their specific domain.

Customised form systems

The youth and adult domains have distinct requirements when it comes to forms. For youth registrations, we integrated with CAMBO.

For adults, we implemented a customised filtering system. The various form options interact dynamically with various paths and dependencies based on the choices made during form completion. Firda has control over the form content and the actions taken after form submission, such as sending emails, securely transmitting data to a Student Information System (SIS), or initiating online payments.

Balance between automation and control

We enabled editors to independently review and adjust registrations. Additionally, we ensured seamless integration with Eduarte, the registration system where all registrations were stored.

Freedom, self-reliance, and user-friendliness

With the new website, Firda has gained a more mature and distinctive online presence.

The use of the content management system allows Firda to easily create and manage content
This self-sufficiency has reduced the need for external assistance, resulting in a greater degree of freedom
Firda has the flexibility to customise the website for different target audiences
The form system simplifies the registration process
The user experience for visitors is much more friendly and there’s a clear separation between the different user groups
The integration of the website with internal systems and the strict rights and roles system ensure privacy and security of sensitive information