Case
How to future-proof and secure a European dealer intranet?
Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.
Découvrez ce case en détail
Nos services marketplaces ?
Vos concurrents considèrent peut-être encore le marketing sur marketplace comme une toute nouvelle branche inexploitée. Chez iO, nous disposons d'experts en interne qui perfectionnent depuis longtemps leur expertise de marketplace. Ils aideront votre entreprise à trouver les bons mots, les bons outils, les bonnes stratégies ou encore les bonnes annonces, et bien plus encore.
Vous avez des questions sur les places de marché ? N'hésitez pas à nous en faire part.
Martijn Koolen - Sr. Business DeveloperCes clients nous font confiance
Nos projets les plus récents sur les places de marché
Case
Augmentation des taux de conversion et de la valeur des commandes grâce à un configurateur UX
iO a développé un site web et un configurateur orienté UX pour et avec Suzuki Belgique. Lisez tous les détails dans cet article.Découvrez ce case en détail
Case
L'application de Cibor : pour un fonctionnement efficace de l'ensemble de l'organisation
Une app personnalisée axée sur le client qui planifie automatiquement la solution la plus efficace et permet d'établir des rapports rapides. En savoir plus.Découvrez ce case en détail
Case
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Découvrez ce case en détail
Case
Comment allier rebranding et refonte de site pour une meilleure expérience utilisateur ?
Créer une plateforme cohérente : Le rebranding et la refonte du site d'Assuralia pour une meilleure expérience utilisateur Lire l'article ici.Découvrez ce case en détail
Case
Comment gérer le webmastering de différents sites web tout en répondant aux attentes du client ?
Améliorer la gestion du contenu numérique des sites web de D'Ieteren Automotive ? Lire l'article complet ici ;Découvrez ce case en détail
Case
Comment aidez-vous les expatriés qui se déplacent dans le monde entier ?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Découvrez ce case en détail
Case
Personnalisation approfondie dans Drupal pour un vaste groupe cible
Pour le géant de l’alimentaire Vandemoortele, nous avons créé une plateforme Drupal qui inspire et soutient divers publics grâce à un contenu personnalisé. Apprenez-en plus ici.Découvrez ce case en détail
Blog
Integrate your online shop with Amazon and eBay thanks to Shopware
Have you heard of Shopware Markets yet? This plug-in synchronises the Amazon and eBay marketplace with your Shopware webshop. It integrates both product data and order processes, completely automating these two important aspects. You can manage and process everything within your Shopware system.Lire la suite
Nos expertises
Boostez votre croissance digitale grâce à l'e-commerce et au marketing transactionnel I iO
Nos experts accompagnent vos (premiers) pas dans l'e-commerce grâce à leur expertise commerciale et technologique. Nous vous conseillons sur les plateformes, marketplaces, intégrations et systèmes de paiement.Lire la suite
Nos expertises
A stronger e-commerce strategy with marketplace integrations
Make your digital ecosystem stronger, faster, and more efficient by integrating marketplaces the right way.Lire la suite
Whitepaper
How to succesfully sell and advertise through Amazon Belgium & The Netherlands
Selling through Amazon? Here’s how to become successful Amazon is deeply ingrained in today’s digital retail landscape: you can buy and sell almost anything there. For merchants, Amazon offers a unique opportunity to rapidly and efficiently expand their markets – even across borders. But how do you start doing that? How will you successfully sell your products through the world's largest e-commerce platform? Well, you can find out how it works in our updated guide, 'Selling and Advertising on Amazon, a Guide for Belgium and the Netherlands'.Lire la suite
Whitepaper
The ultimate end-of-year guide (with checklist)
With cyber week (starting Friday, Nov. 29) and the end-of-year period upon us, there are some great opportunities ahead to give sales another boost, whether you're in B2C or B2B. With this guide and checklist of no less than 61 pages (!), we help you fine-tune your marketing, communication and advertising strategy so that you catch the eye of your target audience. With this guide & checklist, compiled by our +2000 experts from different departments, you'll roll out the digital red carpet for your customers in the year-end period. Download it now.Lire la suite
Blog
Marketplaces are a must for every consumer brand (even if you don't sell on one)
Marketplaces such as bol.com and Amazon have assumed an influential position in a very short time, gaining influence on how and where consumers do their shopping. Some brands have good reasons not to want to sell on marketplaces. But even then, you need to have a presence there as a brand.Lire la suite
Blog
‘Amazon BE is a wake-up call for Belgian e-commerce’
Amazon’s arrival is no surprise – it’s the final Belgian chapter for Jeff Bezos’ ecosystem. The question was never if, but when we would be next – and it’s our turn right now. This clandestine Amazon announcement forces Belgian entrepreneurs to make an important e-commerce decision – one that could decide what the digital marketplace landscape will look like.Lire la suiteBlog
The importance of e-commerce for B2B
As of 2022, 65% of B2B companies conduct their business exclusively online. In addition, last year—for the first time ever—organisations sold more online than through personal sales. It is therefore about time for your B2B company to move towards—and reap the benefits of—a digital story. Discover the difference e-commerce can make in a B2B context.Lire la suite
Stack
Votre partenaire Shopify pour les meilleures expériences de shopping en ligne l iO
Découvrez comment iO peut vous aider à booster votre e-commerce grâce à une plateforme Shopify sur mesure. Nous fournissons un soutien complet, de la technologie au marketing, garantissant une croissance et des conversions optimales.Lire la suite
Nos expertises
Le marketing digital, pour une croissance en ligne mesurable l iO
L'expertise en marketing digital de nos spécialistes s'appuie sur une stratégie et des données claires. Découvrez comment nous vous aidons à booster votre business.Lire la suiteNos expertises
Marketplaces : quelle visibilité pour votre marque l iO
Les marketplaces digitales accueillent vos clients. Est-il temps pour vous de rejoindre la concurrence sur ce terrain ? iO vous apporte des conseils d'experts pour prendre un bon départ.Lire la suite
Presse
iO develops a secure version of ChatGPT: AiO
Lire la suite
Presse
AI without measurable impact? Nothing more than an empty gimmick for your business
Lire la suite
Presse
George Moses new Technology Director at iO
Lire la suite
Presse
iO brings the Port of Antwerp-Bruges’ digital twin to life with AI
Lire la suite
Presse
iO named the most customer-focused digital agency in the Netherlands
Lire la suite
Presse
iO creates future-proof look for Assuralia
Lire la suite
Presse
11.11.11 chooses iO as digital partner
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Presse
iO and M Leuven bring Flemish Master to life with AI tool
Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.Lire la suite
Presse
iO appoints Marco Merola as Managing Director on Campus Herentals
Lire la suitePresse
4 out of 10 Belgians are digitally vulnerable
Lire la suite
Presse
Two top experts of iO win the exclusive Sitecore MVP Award of 2024
Lire la suite
Presse
iO helps KNMI keep the Netherlands safe in terms of weather and climate in 2024
Lire la suite
Presse
iO welcomes Martine Lemans as Managing Director of Consultancy Division in the Netherlands
Lire la suitePresse
iO and Worldline launch AI Smart Search for Developer Portal
Lire la suitePresse
Nagelmackers strengthens long-term relationships with a brand-new platform
Lire la suite
Presse
Plopsa and iO join forces to create magical digital experiences
Lire la suite
Presse
Brussels Airport Company and iO create the ultimate traveller experience
Lire la suite
Presse
VRT joins forces with iO’s digital experts
Lire la suite
Presse
Golf.nl app 2.0 makes golf accessible to everyone
Lire la suite
Webinar
Digital marketplaces: heilige graal van e-commerce?
Digitale marktplaatsen zijn niet meer weg te denken uit het e-commercelandschap. Ze zijn een dagelijks speelveld voor merken, distributeurs en resellers in de digitale wereld. iO marketplace-specialisten Herman Maes en Jorge Braun gidsen je door deze fascinerende tak van moderne e-commerce, via sessies voor toekomstige én actieve marketplace sellers.Lire la suite
Blog
How strategy, technology and talent come together in the world of Marketplaces
All good things come in threes. The Three Wise Men, the Three Jewels in Buddhism, the trias politica or the three times when a wise person was supposed to thank for the honor before accepting it anyway. Therefore, in The iO Amsterdam Update of Tuesday, September 13, we focus on three crucial elements, which together play a determining role in the success of the fast-growing phenomenon of marketplaces: strategy, technology and talent.Lire la suite
Webinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Lire la suite
Webinar
What is the impact of AI on SEO?
Watch the webinar now.Lire la suite
Webinar
MarTech stack, from sprawl to essentials
How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.Lire la suite
Event
Enhance your municipality's digital services with smart solutions
Do you want to elevate your municipality's digital services? Save the date and join us on November 25th to discover how you can use digital tools work more efficiently and better serve the residents and businesses in your municipality.Lire la suiteWebinar
Webinar: How to easily gain complete control over the Woo publications of your organisation
With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.Lire la suiteWebinar
Webinar: How to easily gain complete control over the Woo publications of your organisation
With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.Lire la suite
Webinar
Discover what's new in HubSpot: your quick guide to the INBOUND '24 updates
With over fifty new features every month, the HubSpot express train shows no signs of slowing down. Last month at the annual INBOUND event in Boston, you could explore all the latest updates and get an exclusive preview of the roadmap for the coming year. Couldn't make it? Sign up quickly for our free webinar to get a concise overview of all the highlights from INBOUND '24.Lire la suite
Webinar
An ultimate customer experience with a composable architecture
Discover how a composable architecture provides the flexibility to quickly respond to market changes and deliver an exceptional customer experience.Lire la suiteWebinar
MarTech stack, from sprawl to essentials
How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.Lire la suite
Webinar
Inclusivity at the forefront: Embracing digital accessibility
Discover how prioritising accessibility can transform digital presence and drive business success.Lire la suite
Event
The Automation Success Framework
A strategic step-by-step plan that drives results.Powered by HubSpot & iOLire la suite
Webinar
Webinar: the impact of AI on future customer experiences
As a digital marketing professional, you know customer experience is all about planning. But with the digital world getting more complex by the day, what should you focus on in 2025? Which processes will be most affected by artificial intelligence? Sign up for our webinar to learn how your organization can prepare for AI's impact on tomorrow’s customers' experiences.Lire la suite
Whitepaper
Customer Data Platforms (CDP)
A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.Lire la suite
Whitepaper
MACH - how do you know if it's right for your business?
Microservices, API-first, Cloud-native SaaS and Headless have secured their place in the business world. These concepts have existed in their own right for some time and are already fairly well known, but the umbrella term MACH is new. Will it soon be mentioned in the same breath as Cloud and SaaS? And when will it be worth investing in it? Find out in this white paper.Lire la suite
Whitepaper
Headless systems
A headless platform offers a lot of new possibilities for companies. It fits into a digital landscape that connects your customers with your business processes. But what exactly does it mean? And can your company handle the complexity of headless systems? In this white paper we will separate the facts from the fiction and guide you through your first steps in the headless world.Lire la suite
Whitepaper
Upgrade to Drupal 10 with ease
Are you aiming to keep your Drupal website fast and secure? Then it's time to start planning your upgrade to Drupal 10 now. Our Drupal experts will tell you why it's a wise choice, how to approach it, and the benefits that the upgrade brings.Lire la suite
Whitepaper
Efficiently manage and publish content with Storyblok
The world is evolving faster than ever. Consumers and stakeholders expect more and more flexibility from companies and organisations. As a result, you need IT solutions that can grow with you.Lire la suite
Whitepaper
Sell & advertise on bol.com
Most of us have probably already ordered a product or two at bol.com. But the platform also offers merchants interesting opportunities to sell and advertise products, in Belgium and the Netherlands. In this white paper we will tell you more about the possibilities of the platform.Lire la suite
Whitepaper
Flexible and dynamic e-commerce with Shopware
In a world where customers are finding their products online at an increasing rate, it’s impossible to ignore e-commerce. Moreover, we’ve become so demanding that businesses need to be able to continuously evolve and improve the user experience. But not every system is equipped to grow along with you in a world that moves at warp speed. Shopware 6 is.Lire la suite
Whitepaper
Everything you need to know about Large Language Models (like ChatGPT)
AI language models, better known as Large Language Models, such as ChatGPT are hot. For some, they are a fine piece of pastime, for others an important tool to achieve business goals – not in the least for SEO and SEA. As they gain plenty of popularity, the complexity of the picture is also becoming clear, just the capabilities of AI. It becomes important to fully understand their potential, and their limitations, before you start working with them.Lire la suite
Whitepaper
Successful digital transformation: 5 pitfalls you should avoid
Globally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen. In this white paper, we take you through five common pitfalls in digital transformation and give advice on how to avoid them.Lire la suite
Whitepaper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Lire la suite
Whitepaper
How to successfully develop a platform
Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).Lire la suite
Whitepaper
Whitepaper: Creating exceptional customer journeys with a Digital Experience Platform
In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.Lire la suite
Whitepaper
From compliance to inclusion: why digital accessibility matters
In our increasingly digital world, accessibility is more important than ever. This whitepaper highlights why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 25% of the European population having some form of disability, it is essential to design inclusive digital products.Lire la suite
Whitepaper
7 strategic considerations for building powerful platforms
For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.Lire la suite
Whitepaper
Get ahead of the curve: make digital accessibility your priority
In an increasingly digital world, accessibility is more important than ever. This whitepaper will show you why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 32.2% of the Dutch population having some kind of disability, it is essential that you design inclusive digital products. This whitepaper explores:Lire la suite
Whitepaper
The CTO guide to a composable architecture
Instead of depending on one big software suite, the ‘composable approach’ enables organisations to customise their IT infrastructure by selecting and integrating the most suitable components for their specific needs. However, composable is not a universal solution. In this whitepaper we break down the composable concept, explain the core principles and its potential impact on your organisation’s digital ecosystem. We help you determine a realistic timeframe for transitioning to a composable architecture and evaluate whether your business is ready to embrace composability. Finally, we explore diverse migration strategies for a smooth and seamless transition.Lire la suite
Whitepaper
How content and creation delivers brand success
A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape. Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever. Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them. After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands.Lire la suite
Blog
'Get a taste of AI' #1: Innovating with Large Language Models (LLM) as taste-maker
Anyone who has tried ChatGPT knows that we are at the dawn of a new era. A lot of businesses want to respond to these developments, but often still regard generative AI as a black box. The complexity and lack of transparency can lead to timidity and restraint, while AI as a technology offers a lot of unique opportunities and possibilities. Do you want your business to get ahead of the curve? Then you have to give AI a try: experiment, learn and apply. Experimentation is the only way to learn how and when AI can deliver value to your business operations.Lire la suite
Blog
'Get a taste of AI' #2: Generative AI in practice - How to create business value from day 1
When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?Lire la suite
Blog
How do you guarantee that innovation is successful in your organisation?
Exploring new markets, creating new revenue models, developing new products and solutions: there is consensus in most companies about the need for innovation. But guaranteeing the success of your innovation interventions is not a straightforward process. In this article we share 5 tips that you can use to increase the chances of your innovation process being successful.Lire la suite
Blog
AI tools that add real value to your business processes
Technology is in a constant state of change. The great evolution of recent years has been AI. Today, it's a powerful tool that can radically change the way we solve problems and create value. But how should we really look at AI? And how can we make sure it becomes more than just an empty gimmick?Lire la suite
Blog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Lire la suite
Blog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Lire la suite
Blog
The future of AI: which 5 trends make their mark on 2024?
We are standing at the beginning of a new economic era with AI and automation as driving forces. Customer interaction is radically being transformed, and the rise of generative AI heralds one of the biggest revolutions ever. As far as AI is concerned, the near future is still a bit unpredictable, but one thing is certain: companies that really want to make a difference should resolutely opt for a digital strategy built upon resilience, productivity and efficiency. Let’s delve into the five most remarkable AI trends for 2024.Lire la suite
Blog
‘Get a taste of AI’ #3: How vectors add flavour and value
Every new era requires new fuel, and the AI era is no exception. Simply collecting raw data is not enough to effectively utilise generative AI – you also need to process and interpret the data. The vector database bridges the gap between data and AI, enabling valuable output and optimal customer experiences. In this article in our ‘Get a taste of AI’ series, you will learn how vectors work and gain the tools to apply them in your daily practice. The term “vector” may not be familiar to the general public, but its impact certainly is. Vectors provide more accurate results and recommendations in search engines and recommendation engines, improving the user experience. They add context and relevance, making the difference between a positive and a negative experience. But how does this work exactly? And how can your organisation leverage vectors for AI?Lire la suite
Blog
Work smarter, not harder: your guide to masterful productivity with AI
Are you tired of all the grand promises surrounding AI? Do trends come and go without leaving a lasting impact? Are you yearning for a down-to-earth answer to the question, "What can I truly gain from AI in my daily work?" Our Art Director and AI pioneer, Gijs guides you in this blog interview. Why can he only guide you? Because there's no one-size-fits-all approach. AI is tailor-made, but it can significantly simplify and enhance your work. Within minutes, promises Gijs, you can achieve powerful mass production. His practical tips might just transform your daily workflow or, at the very least, encourage you to rethink it. Discover how in this interview.Lire la suite
Blog
Google introduces Interaction to Next Paint as a new Core Web Vital
From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.Lire la suite
Blog
Hot in 2024: sustainable websites
“Refresh your website every five years.” Sound familiar? Well, listen carefully. Because in 2024, things have changed. The tech keeping your website up and running used to be out-of-date after five years. But now, it’s become more stable. So, don’t jump on the new website bandwagon just yet, and do your homework to see what you can repurpose first.Lire la suite
Blog
Pourquoi WordPress est le CMS idéal pour les spécialistes du marketing
Chez iO, nous travaillons en partenariat avec des acteurs majeurs et des leaders du marché dans les domaines du marketing et de la technologie. L’un de ces partenaires est WordPress, le plus grand système de gestion de contenu (CMS) au monde. Il y a plusieurs raisons pour lesquelles WordPress est en tête de liste des plateformes CMS. Tout d’abord, la plateforme a beaucoup à offrir à tous ses publics cibles. Dans ce blog, nous dressons la liste de ses principaux atouts pour les spécialistes du marketing.Lire la suite
Blog
Comment créer un assistant de rédaction par IA avec Custom GPT ?
L'IA est-elle le grand méchant loup comme certains le prétendent ? Attend-elle tapie de prendre notre place d'expert en marketing de contenu ? Une chose est sûre : l'intelligence artificielle n'est pas un effet de mode. Elle est là pour durer, et c'est à nous de nous adapter. Chez iO, nous recherchons toujours de nouvelles façons de créer de la valeur ajoutée. Et, en la matière, l'IA est moins une solution en soi qu'un moyen d'y parvenir. Dans cet article, nous vous expliquons comment nous utilisons un assistant de rédaction par IA pour rédiger de gros volumes de textes de manière rentable.Lire la suite
Blog
Drupal annonce l'arrivée de Starshot : 5 choses à savoir
Au début du mois, le fondateur de Drupal, Dries Buytaert, est monté sur scène lors de la conférence annuelle DrupalCon North America à Portland (Oregon, USA). Il a présenté ce que certains considèrent comme la plus grande nouvelle Drupal depuis longtemps : l'annonce officielle de Drupal Starshot. En tant que plus grand partenaire Drupal du Benelux, iO vous donne plus d'explications sur ce lancement à venir.Lire la suite
Blog
Drupal change la donne avec Starshot
iO et Drupal, c'est une vieille histoire. Nous utilisons le CMS depuis nos débuts, et il n'est pas exagéré de dire qu'il n'a pas de secrets pour nos développeurs. Ces dernières années, le marché des CMS a énormément évolué et de nouveaux systèmes ont poussé comme des champignons. Et, même si beaucoup d'entre eux n'ont pas survécu, il existe encore aujourd'hui un grand nombre de nouveaux systèmes de gestion de contenu. Une situation inhabituelle pour Drupal mais, avec l'annonce de Drupal Starshot, la réponse est enfin arrivée.Lire la suite
Blog
Pourquoi une expérience partenaire fluide est-elle cruciale pour votre organisation ?
Le fait qu'une expérience digitale sans heurt soit cruciale pour les consommateurs n'est pas nouveau - chacun de nous en fait l'expérience quotidiennement lorsque nous utilisons des applications ou passons des commandes en ligne. Moins connue, mais tout aussi essentielle : l'expérience partenaire (PX). En particulier pour les institutions financières (telles que les banques, les assureurs ou les sociétés de paiement), une PX transparente est inestimable. Friso Geerlings, Technology Director chez iO, explique pourquoi, et comment sécuriser celle-ci.Lire la suite
Blog
Migrer vers Sitecore XM Cloud: le passage à un DXP composable
XM Cloud est le CMS du nouveau DXP composable de Sitecore. Il s’agit d’un développement de leur CMS original, mais avec des différences notables. C’est un SaaS dont la maintenance est plus simple. Il est plus rapide et plus facile à développer, et aussi beaucoup plus facile à utiliser pour les éditeurs de contenu, tout en étant toujours aussi puissant et polyvalent qu’auparavant. Ainsi, lors du lancement d’une nouvelle implémentation Sitecore, le choix de XM Cloud par rapport à la plateforme DXP d’origine est une évidence. Mais qu’en est-il de la migration de votre implémentation existante vers XM Cloud ? Il n’y pas de trajet de mise à niveau fixe, et votre position de départ aura une grande influence sur le chemin que vous souhaitez emprunter, ainsi que sur les considérations commerciales qui sous-tendent une telle migration. Dans cet article, je partage avec vous mon point de vue sur les principales différences, les défis, les avantages, les préoccupations et les approches possibles pour un trajet de migration, ainsi que tout ce que vous devez savoir et prendre en compte avant de vous embarquer dans ce voyage.Lire la suite
Blog
Conversational search: what is it and why do you want it?
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.Lire la suite
Blog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Lire la suite
Blog
Drupal 11 : des fonctionnalités innovantes pour améliorer l'UX, la performance et le développement
Drupal a récemment lancé la dernière version de son CMS incontournable : Drupal 11. En tant que partenaire certifié de Drupal, notre équipe Drupal de 130 personnes est impatiente de travailler avec cette version et d'aider les entreprises à l'utiliser. Drupal 11 offre une multitude de nouvelles fonctionnalités qui améliorent l'UX, augmentent les performances et rationalisent les processus de développement.Lire la suite
Blog
Intention de recherche - Search Intent
Lorsque vous recherchez quelque chose sur Internet, pour quelle raison le faites-vous ? Souhaitez-vous recueillir des informations, vous renseigner sur un produit particulier ou peut-être acheter quelque chose ? Il va de soi que vous espérez obtenir des résultats qui correspondent le plus possible à cette raison. L'intention avec laquelle une personne effectue une recherche est un facteur crucial pour Google et les spécialistes du marketing.Lire la suite
Blog
iOS 18 et RCS changent la donne pour les marques et les spécialistes du marketing
Avec le lancement récent d'iOS 18, le service de messagerie Rich Communication Service (ou RCS) est enfin largement disponible. Cela peut avoir un impact considérable sur la façon dont les marques et les spécialistes du marketing communiquent avec leurs client·e·s. Dans cet article, nous nous penchons sur les tenants et les aboutissants du RCS et nous expliquons pourquoi, chez iO, nous sommes convaincu qu'il offrira de meilleures expériences.Lire la suite
Blog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Lire la suite
Blog
How AI is enhancing creative processes
Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.Lire la suite
Blog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Lire la suite
Dossier
Dossier: Get a taste of AI – Discover the endless possibilities of AI
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Dossier
24 insights for 2024
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Dossier
Dossier: Maximize your marketing efforts with HubSpot
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Dossier
Dossier: Drupal. Why big brands rely on Drupal CMS.
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Dossier
L'approche composable : la clé d'une architecture d'entreprise flexible
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Dossier
Dossier: The Opportunity Report
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Video
Transforming technology into a catalyst for innovation
How fast can you launch new products and services, scale up or scale down sales channels, or provide a better customer experience? The technical complexity of a business often determines its innovation speed. We look at how to transform the 5 key blockers in technology into accelerators for your business. Expert:Raymond Muilwijk, Center of Excellence Lead TechnologyLire la suite
Video
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Lire la suite
Video
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Lire la suite
Video
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Lire la suite
Case
Trouver, personnaliser et commander le cadeau d’affaires parfait en un minimum de clics
Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.Découvrez ce case en détail
Case
Comment inciter à s’engager dans la transition énergétique en tant que gestionnaire de réseau ?
Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.Découvrez ce case en détail
Case
Freedom, self-reliance, and user-friendliness
Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.Découvrez ce case en détail
Case
Comment nous mixons technologie & marketing pour la pharmacie en ligne Farmaline
Comment iO maintient sa collaboration fructueuse avec Farmaline sur le long terme ? En associant un lien de confiance solide à une synergie efficace entre ses services technologie et marketing.Découvrez ce case en détail
Case
Comment un musée virtuel met le patrimoine flamand en valeur
Découvrez comment nous avons développé une plateforme d’expérience virtuelle qui fait passer l’expérience client au niveau supérieur.Découvrez ce case en détail
Case
Comment une nouvelle image de marque a-t-elle contribué à renforcer la position de l'entreprise sur le marché ?
Pour Prowise, spécialiste des écrans interactifs et des logiciels éducatifs, iO a conçu un nouveau site web WordPress complété par une nouvelle voix de marque et un nouveau texte.Découvrez ce case en détail
Case
Trouver le lieu idéal pour transformer un événement exceptionnel en un souvenir inoubliable
Découvrez comment iO a rendu les sites web et le portail de High Profile Locaties plus faciles à gérer, à trouver et plus évolutifs. Lisez ce case.Découvrez ce case en détail
Case
Repositioning a meat brand in full transition
Découvrez comment iO a aidé Imperial à se transformer en une marque alimentaire prête à relever les défis du futur.Découvrez ce case en détail
Case
How to deliver a consistent brand experience across 35 countries
Comment développer un concept retail digital international qui fasse passer l'expérience client à la vitesse supérieure ?Découvrez ce case en détail
Case
Transformation de l'aéroport national belge
Brussels Airport : découvrez dans ce case comment iO est devenu une véritable extension de l'aéroport.Découvrez ce case en détail
Case
Impacting the traveller and environment through technology
Brussels Airport : zoom sur les différentes plateformes développées par iO pour une expérience passager ultime.Découvrez ce case en détail
Case
Transforming the passenger experience through innovation & service design
Nouvelles technologies, internet des objets et preuves de concept. Découvrez comment iO introduit des innovations à l'aéroport.Découvrez ce case en détail
Case
Une expérience d'accueil parfaite prend sa source dans la co-création
iO a aidé Landal Greenparks à créer une expérience d'accueil qui intègre un service personnalisé à la commodité digitale.Découvrez ce case en détail
Case
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Découvrez ce case en détail
Case
How do you accelerate getting innovative lighting into the living rooms of 47 countries?
iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.Découvrez ce case en détail
Case
Un programme de cartes de crédit co-brandées
Pour BNP Paribas, a iO a développé une plateforme web, une application et une plateforme d'intégration.Découvrez ce case en détail
Case
Une plateforme omnichannel pour le financement retail
Un crédit flexible, sans carte mais avec tous les avantages omnichannel d'une carte de crédit.Découvrez ce case en détail
Page
WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suitePage
Give the Webwinkel Vakdagen (WWVD) a successful follow-up, together with iO!
As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?Lire la suite
Aftermovie - Evénement sur les marchés
Lors de l'iO Amsterdam Update du mardi 13 septembre, nous avons fait un zoom sur trois éléments cruciaux qui, ensemble, jouent un rôle décisif dans le succès du phénomène en pleine expansion des places de marché : la stratégie, la technologie et le talent.
Places de marché : un marketing moderne avec un impact et un retour sur investissement important
Les places de marché connues (Amazon, bol.com) et les variantes de niche (ManoMano) ont beaucoup à offrir à votre entreprise. Et oui, les éviter peut être préjudiciable, car elles constituent souvent le centre même de la plupart des comportements de navigation aujourd'hui. Mais en adoptant une approche ciblée qui va bien au-delà du simple ajout de votre produit et en intégrant un véritable marketing de place de marché, vous pouvez faire des places de marché les canaux les plus efficaces qui soient.
Pourquoi le commerce électronique et les places de marché sont-ils importants ?
Le commerce électronique a connu une croissance explosive ces dernières années, ce qui n'est pas surprenant. En vendant en ligne, vous pouvez augmenter votre chiffre d'affaires, personnaliser l'expérience de vos clients et même améliorer la reconnaissance de votre marque.
En misant sur le commerce électronique ou les places de marché, votre boutique en ligne est toujours ouverte, vous êtes indépendant de l'endroit où vous vous trouvez et vous pouvez économiser des coûts par rapport aux boutiques physiques. En d'autres termes, il n'y a que des avantages.
Les places de marché numériques : elles sont là pour durer
Les places de marché numériques sont devenues des piliers de l'achat en ligne. Les consommateurs s'appuient sur elles pour rechercher des produits, comparer les prix et acheter les produits dont ils ont besoin ou envie. Pour s'assurer qu'elles fonctionnent pour votre entreprise, il faut veiller à la cohérence de la marque et bien comprendre leur fonctionnement interne. Nous sommes convaincus que leur pouvoir ne fera que croître, avec la montée en puissance de nouvelles places de marché (Leenbakker, Mediamarkt et Decathlon) et l'attention croissante portée aux médias et aux opportunités publicitaires des places de marché.
Possibilités de publicité sur les places de marché
Les places de marché modernes, comme les autres canaux numériques, s'appuient sur un système impressionnant d'algorithmes, de publicités ciblées et d'éléments stratégiques à découvrir et à appliquer. Faites confiance à nos experts en publicité et en promotion de produits, ainsi qu'à leur expérience et à leur savoir-faire en matière de promotion sur les places de marché.
En reconnaissance de notre travail, de nos connaissances et de notre dévouement, nous avons reçu de prestigieux labels de partenaires de plusieurs places de marché : bol.com (Gold partner), Amazon ads, ChannelEngine, Channable & EffectConnect.
Dossier : Places de marché
Vous trouverez dans ce dossier tout ce qui concerne les places de marché et les avantages qu'il y a à ajouter une place de marché en ligne à votre stratégie de commerce électronique.
Enchanté, nous sommes iO
iO est une “Blended Agency” qui joue le rôle d’accélérateur de votre digitalisation en cassant les frontières entre les mondes des agences, de la technologie et de la consultance.
Cela donne naissance à une nouvelle manière de travailler ensemble. C'est pourquoi nous vous aidons à donner une forme durable à l'ensemble de votre expérience de marque. Nous associons des talents en stratégie, créativité, contenu, marketing, technologie et data. Ainsi, nous exploitons toute la puissance d'une collaboration intelligente.
Réaliser votre projet ensemble?
N’hésitez pas à nous contacter. Nous sommes là pour vous aider!
Votre personne de contact:Martijn,Sr. Business Developer