Case
Comment un audit terre-à-terre a-t-il ouvert la voie aux outils numériques idéaux
Comment un audit terre-à-terre a-t-il ouvert la voie aux outils numériques idéaux
Découvrez ce case en détail
Une recherche approfondie, en lien avec votre mix marketing
Vous voulez en savoir plus sur la publicité à la radio et à la télévision ? Parlons-en.
Lars van Tulden - Data & Intelligence ConsultantCes clients nous font confiance pour leurs recherches et audits
Laissez-vous inspirer...
Case
Dans le mille avec OutSystems
Une base de données centrale pour les fournisseurs de logiciels et des données claires sur les golfs des Pays-Bas ? C’est ce que nous avons créé dans OutSystems, en utilisant un développement low-code.Découvrez ce case en détail
Case
Exploitation des données dans le transport public
Connectez vos sources de données en enregistrant les informations personnelles et de paiement sur un portail en ligne.Découvrez ce case en détail
Case
Une plateforme de rencontre avec des portails et un moteur intelligent
Famework est une plateforme qui connecte les marques et les créateurs de contenu. Nos experts ont créé le moteur et l'algorithme derrière celle-ci.Découvrez ce case en détail
Case
Comment inciter à s’engager dans la transition énergétique en tant que gestionnaire de réseau ?
Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.Découvrez ce case en détail
Case
Des campagnes créatives qui renforcent l’image de marque et réchauffent les cœurs
Le propane en tant que source d'énergie avait besoin d'être reconnu, plus particulièrement par tous ceux qui vivaient hors réseau. Nous avons géré cela pour le spécialiste du gaz Primagaz, avec des campagnes créatives à 360° - à la fois en ligne et hors ligne. Découvrez l'article !Découvrez ce case en détail
Case
Transforming the passenger experience through innovation & service design
Nouvelles technologies, internet des objets et preuves de concept. Découvrez comment iO introduit des innovations à l'aéroport.Découvrez ce case en détail
Case
Transformation de l'aéroport national belge
Brussels Airport : découvrez dans ce case comment iO est devenu une véritable extension de l'aéroport.Découvrez ce case en détail
Nos expertises
Audit médias & performance : où en est votre marketing à ce jour ? l iO
Du contenu à la publicité en passant par les outils de tracking : avec un audit médias & performance, nos experts vous guident pour votre prochaine étape dans le monde digital.Lire la suite
Blog
Validation: a wise investment, not an expensive gamble
An idea is often the first step towards a better future, and it’s no different in product development. A backlog full of crystal-clear priorities – epics, stories, bugs, and tickets – is a wealth of ideas for the future. Having the time and budget to actually work all these ideas out is something else altogether. How do you validate an idea without risking a serious chunk of your budget? There are many situations where you would like to present an idea to your target group, just to find out whether it is financially feasible, but you can never be certain that an idea is worth the financial cost of testing. A negative result after testing can be expensive. There are industries that operate at such a scale that a 2% drop can run to the millions. That’s why caution is advised.Lire la suiteNos expertises
Understand your audience with market and consumer research
If you know your consumer, you can answer to their needs better. iO helps you with in-depth insights from market and consumer research.Lire la suiteNos expertises
Community management et marketing conversationnel
Renforcer sa relation client, booster son image de marque et sa visibilité en ligne grâce au community management et au marketing conversationnel.Lire la suiteNos expertises
Technology & security audit, for proper digital protection
How do you grant your organisation lasting protection? With a clear overview of the weaknesses, vulnerabilities and security risks in your digital ecosystem. Read how a technology & security audit can help your business case.Lire la suiteNos expertises
Stimulez votre groupe cible avec des activations en ligne et hors ligne l iO
Activez votre groupe cible grâce à des expériences dynamiques, en ligne et hors ligne. Chez iO, nous combinons marketing, technologie et stratégie pour créer des activations de marque ayant de l'impact.Lire la suiteNos expertises
Data management & data warehousing : tirez le meilleur de vos données l iO
Structurez le chaos du big data grâce aux entrepôts de données et à une bonne gestion. Les experts d'iO vous y aident.Lire la suite
Blog
7 essential insights to help you determine your marketing budget for 2024
In the ever-changing world of marketing, it can be challenging for CMOs to determine the correct marketing budget. The economic landscape and technological advances in the marketing industry calls for a new approach to budgeting. In this article, Glenn Weuts - Head of Marketing Technology at iO, shares seven marketing budget insights, with recommendations for how to determine your budget for 2024.Lire la suite
Blog
How to choose an appropriate data analytics platform?
A data analytics platform extracts data from websites and apps and processes it into actionable insights for your business operations. At the beginning of 2023, Google Analytics still had a market share of over 85% in our region and the choice was often an easy one. However, after a series of complaints and questions about its compatibility with GDPR legislation, Google Analytics is balancing on the edge of legality. Consequently, the following question arises: what should you pay attention to when choosing another data analysis platform?Lire la suiteStack
Travaillez plus efficacement dans le cloud avec iO, Google Cloud Partner
iO est un partenaire Google Cloud qui aide les organisations à exploiter la puissance du cloud pour le stockage, analytics, le développement et bien d'autres.Lire la suiteStack
OneTrust : solution de confidentialité tout-en-un l iO
Gérez et surveillez facilement les préférences de confidentialité de votre site avec OneTrust. Nos experts vous y aident.Lire la suite
Stack
iO - Usercentrics partner for Data Consent Management
Usercentrics (or Cookiebot) offers easy, transparent, GDPR compliant management of user consent and data.Lire la suite
Stack
Votre partenaire CookieHub pour la gestion des consentements
CookieHub est la plateforme de gestion des consentements (CMP) pour faire de la protection de la vie privée une priorité au sein de votre organisation.Lire la suite
Nos expertises
Un partenariat innovant sur le long terme : stratégie en matière de technologie
Renforcez vos ambitions technologiques grâce à une stratégie approfondie qui tient compte du budget et de l’évolutivité. Découvrez comment nous pouvons vous aider.Lire la suite
Nos expertises
CLM and loyalty to reward regular customers
CLM and loyalty is a win-win situation: customers benefit from their loyalty and you get data flows and a smoothly running business.Lire la suiteNos expertises
Building strong platforms with UX & usability research
Adapt your platform to your users’ needs. Our experts will help you with UX & usability research.Lire la suiteNos expertises
Jeux en ligne : un outil marketing gagnant-gagnant l iO
Ajoutez du fun à vos campagnes avec des mini-jeux interactifs. Ainsi, vous faites plaisir à votre public tout en collectant de précieuses données !Lire la suiteNos expertises
Secure applications for all: user and access management
Identify users quickly and safely and give them the necessary access to your platform. Our experts will help you.Lire la suiteNos expertises
L'IA rend votre organisation plus intelligente et plus efficace
L'IA n'est pas qu'une tendance sympa. Nos experts sont là pour vous montrer comment l'IA peut apporter de la valeur à votre organisation.Lire la suiteNos expertises
Accessibilité digitale : l'ouverture à tous les utilisateurs I iO
Améliorez l'accessibilité de votre site web grâce aux conseils des experts d'iO. Découvrez où en est votre organisation et contribuez dès aujourd'hui à bâtir un monde numérique plus inclusif.Lire la suite
Nos expertises
Cloud, données & intégrations : comment la technologie booste l'expérience digitale l iO
Nous faisons en sorte que votre infrastructure informatique, de données et marketing, soit évolutive. Et nous l’intégrons avec les bons partenariats clouds et les bonnes configurations de données.Lire la suite
Nos expertises
Dashboarding & visualisation: draw correct conclusions from data
Dashboarding and visualisation are simple ways to keep your stakeholders up to date with your marketing achievements. Learn to understand your data.Lire la suite
Nos expertises
Un marketing clair grâce aux mesures et attributions l iO
La mesure et l'attribution vous diront quelles actions mènent à quels résultats. Les experts iO sont là pour vous dire comment.Lire la suiteNos expertises
Analyse de données : tirez de précieux enseignements de vos données l iO
En analysant correctement vos données brutes, vous obtiendrez de meilleurs résultats. Nos experts vous aident à vous lancer dans l'analyse de données.Lire la suiteNos expertises
Renforcez la confiance en votre organisation grâce à une plateforme de gestion du consentement | iO
Avec iO et la bonne plateforme de gestion du consentement, vos utilisateurs comprennent et vous font confiance avec les données que vous collectez, les cookies que vous utilisez, et plus encore.Lire la suite
Presse
AI without measurable impact? Nothing more than an empty gimmick for your business
Lire la suitePresse
4 out of 10 Belgians are digitally vulnerable
Lire la suite
Presse
iO helps KNMI keep the Netherlands safe in terms of weather and climate in 2024
Lire la suite
Webinar
Webinar: #tiktokmademebuyit? Meet Generation Z
Generation Z is one of the first generations to grow up in the digital world – have they already found their way to your brand? Flash forward to April 21st: iO Creative Director Clarck Masschelein’s webinar will take you on a tour of the world of Generation Z. Prepare to meet an entire generation of digital natives – we’ll teach you how to reach them through meaningful connections.Lire la suite
Webinar
Webinar: the future of data-driven content strategy
A content strategy is often based on your own insights and those of the client. At iO, we like to link data to this that confirms or corrects those assumptions. In this webinar, data expert Michael will show how he generates the right data to build his strategy based on keyword and competition analyses and content dashboards, and what a data-driven content strategy will look like in the future.Lire la suite
Webinar
Get more out of your marketing budget with Marketing Mix Modelling
We’ve all noticed that in the dynamic world of marketing data, traditional attribution models are less and less relevant. Changes in technology and legislation mean that we have to look for alternatives. Modelling of marketing data is playing an increasingly prominent role and is becoming more accessible to organisations. Marketing Mix Modelling offers you unique insights into channels that are increasingly difficult to predict in a cookieless world. Find out all about it in this webinar.Lire la suite
Whitepaper
Customer Data Platforms (CDP)
A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.Lire la suite
Whitepaper
Boost your conversion rate with UX research
Do you know when UX research can be useful? Here's a hint: it's not just when you're developing a new platform. Investing in UX research is also a good idea for existing websites and apps. After all, it gives you a better picture of your users and can lead to higher conversion.Lire la suite
Whitepaper
How do you target the untargetable? Approaching Gen Z
Gen Z is known as the most inaccessible generation ever. For brands and their commercial messages, at least. Gen Z grew up in the digital world, and the average member of Gen Z has a strong radar for brands with misleading messages or brands that communicate inauthentically.Lire la suite
Whitepaper
Four years of GDPR: where do we stand today?
Four years ago, GDPR turned our digital processes upside down like a battering ram. Both in our private lives and in our professional environments: our data was never better cared for, seemingly overnight. At the risk of enormous fines, that is. Today, no organisation can afford to disregard GDPR. How has it changed, today - four years later?Lire la suite
Whitepaper
Impact of the cookieless future on marketing
In this whitepaper, we will immerse you in the world of cookies, discuss what exactly is about to happen and how you can prepare your company for it. Enjoy!Lire la suite
Whitepaper
The significance of data in digital marketing
Data help the marketeer implement digital marketing techniques in customer communication. But how do you use that data, exactly? And how can you enjoy the full force of data? In this whitepaper, we will show you how to optimise your customer and prospect communication through segmentation and personalisation. Moreover, we’ll show you how AI supports these processes.Lire la suite
Whitepaper
No more marketingcookies: calculate the impact on your sales and visitors
Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss. Go directly to the calculator via the button below or scroll down for more background information.Lire la suite
Whitepaper
How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase? In this whitepaper, we help you out.Lire la suite
Whitepaper
Get more insights into the effectiveness of media with Marketing Mix Modelling
Digital marketing offers enormous opportunities in the field of data-driven working. We often fail to take advantage of these opportunities. That's means you miss out on a lot of opportunities to maximise the impact of your budget.Lire la suite
Whitepaper
15 tips to make your marketing and digitisation budget for 2024 smarter
The 2023 summer holidays are behind us and it's time for organisations to set their budgets for 2024. And that is often a more difficult task than we would like to admit. We wouldn't be iO if we hadn't come up with anything to help you with that tedious task... Get 15 tips to make your marketing and digitisation budget for 2024 smarterOr jump into the minigame first and collect gold coins in our virtual office building.Lire la suite
Whitepaper
15 tips to make your marketing and digitisation budget for 2024 smarter
The 2023 summer holidays are behind us and it's time for organisations to set their budgets for 2024. And that is often a more difficult task than we would like to admit. We wouldn't be iO if we hadn't come up with anything to help you with that tedious task... Get 15 tips to make your marketing and digitisation budget for 2024 smarterLire la suite
Blog
First-party data strategy: the core of your organisation
The digital landscape will change significantly with the elimination of third-party cookies and the introduction of new European legislation. Advertisers will have to innovate and make the way that they market themselves more sustainable. First-party cookies and a review of the customer relationship are key to this.Lire la suite
Blog
Creating a data-driven content strategy
With a content strategy, several goals are within reach: you serve your target group, you get to put your (sectorial) knowledge on an appropriate digital stage and bring structure to your content marketing. However, doing so successfully requires thorough preparation and that can feel overwhelming at first, especially when starting from scratch. Thanks to our experts, you’re never on your own - starting with a step-by-step plan.Lire la suite
Blog
Connaissez-vous ces 4 avantages du serveur-side tracking ?
Tout évolue, y compris le marketing et l'analytics. Par exemple, le server-side tracking (une ancienne technique de mesure) connaît actuellement un véritable regain d'intérêt. Cette technique vous aide à collecter des données sur vos clients en ligne. Le server-side tracking au lieu du client-side tracking. Chez iO, nous savons que les données sont essentielles pour obtenir des informations, améliorer l'expérience de vos utilisateurs et optimiser votre ROI. Mais comment collecter des données de manière fiable alors que de plus en plus de navigateurs interdisent les cookies tiers ? La méthode traditionnelle de collecte de données, le client-side tracking (suivi côté client), est de plus en plus limitée en raison des préoccupations liées à la protection de la vie privée et des restrictions imposées par les navigateurs. Le server-side tracking (suivi côté serveur) constitue la réponse à ce problème. Dans cet article de blog, nous vous en disons davantage sur les avantages et les inconvénients du server-side tracking, sur la manière de le mettre en place vous-même, sur les bonnes pratiques à adopter et sur son coût.Lire la suite
Blog
The end of advertising cookie brings opportunities
Data collection and developments in legislation and browsers are hot topics in digital marketing. Safari and Firefox are blocking third-party cookies by default, and Chrome will follow in 2024 – with a market share of no less than 65%. We’ll walk you through the main developments and opportunities that these changes bring in this article.Lire la suite
Blog
Boost your SEO with structured data
How Google presents search results has changed a lot in recent years, with an increase in the use of snippets and rich results. The addition of structured data to your content helps Google to understand your website better. That improves your score and gives you more chance of achieving a place at the top of the search results. In this blog iO experts explain how you can make structured data work for your organisation.Lire la suite
Blog
Tokenisation and data interoperability: Digital drivers of tomorrow
At iO we use today’s insights to build the organisations of tomorrow. Lander Janssens and Kristof Bossuyt report on their visit to Web Summit 2022. They explain what tokenisation and data interoperability mean — and why organisations should switch their focus to it now.Lire la suite
Blog
How to develop a first-party data strategy in 4 steps
The digital landscape is in constant motion. We’re in the midst of one of the biggest shifts of the last couple of years. The days of third-party cookies are numbered, consumer expectations keep changing, and data collection and privacy regulations are becoming more strict by the day. Some parts of the industry are sitting idly by, for now, but we believe that now is the best time for organisations to act. Start developing a strong first-party data strategy now, and get a head-start on your competition.Lire la suite
Blog
Transforming technology into a catalyst for innovation
In the beginning of this year, we launched the Opportunity report 2023. A collection of visions and insights from our experts to help you get the most out of the new year. On the 9th of March during the Opportunity online live event we brought these insights live to an interested audience to speak and discuss how to ‘Accelerate your business in 2023’. In this article, we’ll share the key takeaways from Raymond’s session with you - just a few of the many ways modern technology plays the part of enabler for digital transformation.Lire la suite
Blog
Data & Intelligence: removing emotion from the boardroom
Data has been vital for some time now in demonstrating whether a marketing and sales strategy is a hit or a miss. However, the discussion is still dominated by gut feeling when analysing why strategies fail and what needs to be radically changed. By removing emotion from the boardroom, we raise marketing and sales efficiency. In the past, marketing strategies were based on what had already happened. Today, we have a high degree of predictability. Digital marketing has never been so close to certainty.Lire la suite
Blog
Creativity is the differentiating factor for brands
How do you ensure that your brand stands out in the avalanche of content that consumers receive every day? According to the iO Opportunity Report , the key lies in creativity. "If you succeed in formulating answers to the questions, needs and problems of your target group with creative, audience-oriented content experiences, then you are just as creative as if you come up with an original advertising campaign that blows everyone's socks off," says strategy director content Ruth Nys. She has been working on content all her professional life and she regards creativity as an essential constant.Lire la suite
Blog
How do you develop distinctive marketing campaigns?
Marketing campaigns are becoming more standardised and less distinctive due to automation. Today, you have to differentiate your campaigns on a strategic and creative level, where we are still better than the machine. What impact does that have on marketing organisations?Lire la suite
Blog
What's in a name: how to choose an iconic brand name
A strong brand identity begins with a strong brand name. So determining your brand’s name has a major impact on your success as a company. How then do you come up with a name that conveys your brand values and feels like a household name to consumers? Discover how our research and creation can help you anchor your new name in your customers' hearts.Lire la suite
Blog
Why graphs are great: the power of infographics
Will you publish a story online using only text? Good luck. Chances are your reader will tune out before it even gets interesting. Don’t beat yourself up, it’s not your fault. The online world is dominantly visual: images keep the scrolling audience captivated. The alphabet alone won't cut it: when presenting data you can’t do without infographics.Lire la suite
Blog
Digital advertising is experiencing a metamorphosis
Now that third-party cookies are on their way out, companies have to start using their own data. Expert Jacob Eeckhout, who leads the Center of Excellence Marketing at iO, sees opportunities for many companies to build closer customer relationships after the initial panic. "When companies have to build campaign strategies using their own first-party data, their users can easily become less open. Transparency and control will restore trust between brands and consumers."Lire la suite
Blog
The Future is Modelled: strengthening Online Marketing with Data Modelling
We notice that, in the dynamic world of digital data, modelling marketing data is taking an increasingly prominent role. The ability to model data and gain valuable insights is becoming more and more accessible to organisations. In this blog, we explore what makes data modelling so important and what has contributed to its increased accessibility. We’ll also share our experiences with helping our clients discover the potential of data modelling during our Data Discovery workshops.Lire la suite
Blog
Opinion article: Will our marketing plans ever be free of the 'gamble'?
Summer is slowly changing into autumn, the annual cue for the opening of the "budget season." Time to fire up the roulette wheel; redistribute marketing investments on gut feel, driven by the resources provided by management. Or are you doing it differently this year?Lire la suite
Blog
Everything you need to know about Consent Management Platforms (CMP)
Organisations often store user data on their websites and apps, usually in the form of cookies. But every organisation has to be transparent about how they handle this data, and let users know if their data is shared with external parties. A Consent Management Platform (CMP) can help with this. We'll tell you all about it in this blog.Lire la suite
Blog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Lire la suite
Blog
4 conseils pour élaborer un plan de mesure efficace
De plus en plus d'organisations souhaitent mesurer avec précision le retour sur investissement des plateformes digitales. Mais comment élaborer un plan de mesure efficace ?Lire la suite
Blog
Pourquoi le Google Consent Mode V2 est indispensable au marketing en 2024
Le monde du marketing ne cesse de se transformer, avec de nouvelles mises à jour ou de nouvelles règles en permanence. C'est un monde qui oblige les entreprises à évoluer avec lui. Un changement récent de cette organisation inclut, entre autres, que le mode de consentement de Google doit recevoir une mise à jour d'ici mars 2024 afin d'améliorer la protection de la vie privée des utilisateurs. Prenons par exemple la loi sur les marchés numériques. Cet instrument législatif européen réglemente les plateformes numériques en créant des règles. Une récente modification législative prévoit notamment que le mode de consentement de Google doit être mis à jour d'ici mars 2024 au plus tard afin de mieux protéger la vie privée des utilisateurs.Lire la suite
Blog
The six digital and marketing trends for 2024
The rise of AI, shifts in the social media landscape, and the end of third-party data...2023 was, to say the least, a tumultuous year. But this year, marketers and their organizations are also facing significant challenges. Discover the six digital and marketing trends that will dominate 2024 and, most importantly, how you can successfully tackle them.Lire la suite)
Blog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Lire la suite
Dossier
Dossier: Successful marketing budgets and plans in 2024
Lire la suite
Video
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2024.Lire la suite
Case
Comment enseigner les dangers des médias sociaux aux enfants ?
Cet outil aide les enfants à comprendre l’impact d’une utilisation intensive de l’écran sur leur santé mentale et physique.Découvrez ce case en détail
Case
Comment une marque flamande met-elle le pied sur le marché wallon ?
iO aide Torfs, le géant flamand de la chaussure, à mieux se positionner sur le marché wallon et en tant qu'acteur de la mode. Découvrez l’article sur cette collaboration.Découvrez ce case en détail
Case
Comment générer plus de leads et optimiser le taux de conversion par audience ?
Maximiser le retour sur investissement : l'approche d'iO pour stimuler le taux de conversion dans les campagnes de Beobank. Lire l'article complet ici.Découvrez ce case en détail
Case
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Découvrez ce case en détail
Case
L'application de Cibor : pour un fonctionnement efficace de l'ensemble de l'organisation
Une app personnalisée axée sur le client qui planifie automatiquement la solution la plus efficace et permet d'établir des rapports rapides. En savoir plus.Découvrez ce case en détail
Case
Augmentation des taux de conversion et de la valeur des commandes grâce à un configurateur UX
iO a développé un site web et un configurateur orienté UX pour et avec Suzuki Belgique. Lisez tous les détails dans cet article.Découvrez ce case en détail
Case
Realising growth through marketing
Comment iO convainc les voyageurs de choisir Brussels Airport pour leur prochain voyage. Découvrez nos campagnes marketing.Découvrez ce case en détail
Case
Trouver la CMP idéale pour plusieurs domaines
Pour Van Hoecke, nous avons mis en place une CMP pour ses domaines, qui offre à l’utilisateur un environnement sûr pour sa vie privée et ses données. Découvrez comment.Découvrez ce case en détail
Case
Comment optimiser une campagne colorée grâce à l'exploitation de données
Mieux visualiser votre parcours client en s'appuyant sur des données grâce au journey mining.Découvrez ce case en détail
Page
WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suitePage
WWVD: Download the presentations of Thursday 30 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suitePage
Give the Webwinkel Vakdagen (WWVD) a successful follow-up, together with iO!
As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?Lire la suite
Quel est l'intérêt d'une recherche et d'une analyse de données approfondies ?
Chez iO, nous aimons les données claires, les idées pertinentes et les faits concrets. La recherche est notre point de départ pour une stratégie adaptée et son exécution créative. Nous aidons les organisations par le biais d'études concurrentielles et de tendances, de customer research, de benchmark, etc.
Nos analyses de données sont simples lorsque c'est possible, approfondies lorsque c'est nécessaire. Mais les enseignements que nous en tirons sont toujours faciles à comprendre et pertinents pour les parties prenantes qui les utilisent au quotidien.
La recherche n'est pas seulement un point de départ, c'est un processus constant qui s'appuie sur la progression des connaissances pour ajuster le cap si nécessaire.
Des analyses et tableaux de bord simples aux études médias ou d'empreinte approfondies, en passant par l'exploration et la modélisation de données complexes : nos experts sont là pour vous aider.
Notre travail ne s'arrête pas à la livraison d'un dashboard. Nous allons toujours plus loin, en vous fournissant des interprétations fondées et des recommandations.
Nous sommes toujours à la recherche de sources de données pertinentes afin d'ouvrir de nouvelles perspectives pour votre organisation.
Réaliser votre projet ensemble ?
N’hésitez pas à nous contacter. Nous sommes là pour vous aider!
Votre personne de contact:Lars,Data & Intelligence Consultant