Blog
5 tips for a successful transition to a 'cookieless era'
In the 'cookieless era' it’s a lot more difficult to collect data and track website visitors outside your own environment. Tracking visitors becomes tricky as well. As a marketer and organisation, you are faced with a choice: how do you balance privacy, security, and delivering a customised user experience? At iO, we believe in the power of data, but even more in a flawless and outstanding user experience. By focusing on quality rather than quantity, you turn data loss into an opportunity to build a genuine relationship with your target audience.
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